Senior Performance Marketing Executive
19 hours ago
Bristol
Description Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. Motability Operations are currently recruiting for a Senior Performance Marketing Executive to join our team in Bristol on a full-time, permanent basis. As a Senior Performance Marketing Executive, you will play a critical role in shaping the digital footprint of mfldirect, with clear accountability for driving dealer acquisition, optimising performance marketing activity, and delivering measurable commercial growth. The Content Team focuses on 3 key areas of activity: Proposition, Growth and CX, and the Senior Performance Marketing Executive plays a critical role in driving traffic and growth to support the success of mfldirect across all these areas. Proposition In our ongoing journey of developing a market-leading remarketing proposition that supports net premium, you'll work with your teammates and the Product teams to enhance mfldirect's content and digital footprint. Growth You'll play a key part in delivering on our marketing strategy which focuses on growing our overall customer base and developing our existing customer engagement. Measurement As a data-led team, measurement of outcomes is vital to our success. You'll be key to making sure we are achieving what we need to. In this role: • You'll own and optimise paid media activity, including campaign build, budget management, bidding strategies, and continuous performance optimisation., • You'll own the Trade Media channel end-to-end, including planning, execution, performance tracking, and optimisation, using insights to inform future activity and wider marketing decisions., • You'll enhance our digital footprint by using your skills in SEO and digital acquisition to build out our external-facing presence, ensuring maximum visibility and reach to drive new and returning customers to our sites., • You'll work closely with content colleagues, stakeholders and design agencies to develop and deliver an acquisition strategy that extends our reach, generates interest and drives new customer leads., • You'll collaborate with key internal stakeholders to design measurable digital acquisition pathways that attract prospects and move them through the funnel effectively., • You'll develop and execute digital journeys to attract and acquire new dealers across a range of digital channels, including paid search, display, social media, SEO and other lead generation opportunities., • You'll lead on campaign performance reporting, providing clear insights and recommendations to optimise activity, improve ROI, and inform strategic decisions., • You'll work closely with MI and other stakeholders to develop measurement approaches that assess campaign effectiveness against KPIs and drive continuous improvement., • You'll be accountable for delivering against dealer acquisition targets and ensuring marketing activity drives measurable commercial outcomes. Qualifications • You're commercially focussed, never losing sight of the revenue targets, constantly tracking campaign KPIs and ensuring that the plans that have been laid out to achieve our financial targets get completed., • You are an analytical thinker, who delights in coming up with approaches that deliver on KPIs., • You are all about the big picture, but you really care about the minute details too and are happy to take a hands-on approach to delivering our multiple fast-moving projects with ease., • You're curious and collaborative and you use your excellent project management skills to drive collaboration across teams in the delivery of excellent marketing campaigns. You're forward thinking, constantly looking for new and better ways of doing things., • Resourceful using initiative to solve problems, overcome obstacles and complete projects., • You have outstanding people skills, enjoy working collaboratively and can build relationships across all levels of an organisation., • You are comfortable working in a fast-paced environment, making decisions and acting on your own initiative, adapting to change and new challenges as needed. • Experience working in a B2B marketing or ecommerce role, • Proven history of user/customer acquisition, • Strong hands-on experience in SEO and paid media with a proven ability to build, manage and optimise campaigns, • We believe no one should be left behind - We find solutions, • We believe we must take the lead - We drive change • Pay: competitive salary, with a yearly discretionary bonus, based on your performance, • Holiday: 28 days, and you can buy and sell days, • Pension: 15% non-contributory pension (9% during probation), • Health and wellbeing: Private Medical Insurance cover available for all employees and free health screenings for over 50s. Life assurance at four times your basic salary, to give you peace of mind. Free access to healthcare apps like Peppy, Unmind, and Aviva Digital GP. Mental Health Allies and an Employee Assistance Programme, • Development: A library of internal training on our myLearn platform, • Family friendly: We have competitive family leave policies, • Diversity and inclusion: We embrace the diversity of our people and empower them to come to work as their true selves. We want them to flourish and be rewarded equally. We have Employee Network Groups, and we pride ourselves on being inclusive and all our offices have first-rate disability access, • Helping our community: One volunteering day each year, and access to volunteering platform Neighbourly, • Schemes: Car Benefit Scheme for electric and hybrid cars. This means you can lease a brand-new electric or plug-in hybrid car, with insurance and more, for a fixed monthly amount. Cycle to Work Scheme. Employee Discount Scheme, to save money across lots of retailers