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Duties and Responsibilities: • Lead the strategic development and execution of integrated marketing and commercial plans to drive sustained business growth, brand positioning, and revenue performance., • Take overall ownership of digital and e-commerce performance, ensuring continuous optimisation of user experience and conversion rates., • Direct the planning and delivery of multi-channel marketing campaigns across SEO, PPC, email, social media, and affiliate platforms., • Oversee customer engagement and retention strategies, including CRM, lifecycle marketing, and loyalty initiatives., • Utilise data and analytics to evaluate performance, optimise campaigns, and maximise return on investment., • Provide strategic oversight of online merchandising, promotional activity, and seasonal trading plans to enhance sales outcomes., • Interpret customer, sales, and market data to inform commercial decision-making and long-term strategy., • Drive commercial success through effective pricing, product positioning, and promotional frameworks., • Maintain accountability for sales performance, profit margins, and overall commercial viability., • Establish and manage high-value relationships with suppliers, brand partners, and key stakeholders to support business objectives., • Champion brand development, ensuring consistent positioning and impactful marketing communications., • Lead product launches, strategic partnerships, and high-profile marketing initiatives., • Shape and deliver CRM strategies focused on customer acquisition, retention, and lifetime value growth., • Oversee market intelligence activities, including competitor analysis and trend identification, to inform innovation and growth., • Manage marketing and commercial budgets with full responsibility for resource allocation and cost efficiency., • Deliver regular reporting on KPIs, campaign effectiveness, and commercial performance to senior leadership., • Foster cross-functional collaboration across e-commerce, operations, and customer service teams., • Lead and manage external agencies and partners to ensure high standards of delivery and execution., • Ensure full compliance with all relevant regulatory, advertising, and data protection requirements. Skills/Qualifications/Experience: • Relevant experience in a marketing and commercial leadership role., • Strong strategic understanding of digital marketing channels, tools, and performance metrics., • Proven track record of delivering revenue growth and improving commercial performance., • Highly developed analytical, organisational, and strategic thinking capabilities., • Excellent leadership, communication, and negotiation skills, with the ability to influence stakeholders at all levels., • Relevant Bachelor’s or Master’s Degree.