Senior Marketing Manager
1 day ago
London
Driven Marketing Leader for a Fast-Growing Japanese QSR Brand YouMeSushi is one of the UK’s fastest-growing quick service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey. We are looking for a hands-on, growth-driven Senior Marketing Manager to lead our strategy across digital, local store marketing, and national campaigns. This is a high-impact role for someone who combines creativity with performance, and strategy with execution, and thrives in a fast-moving, constantly evolving environment. The Role You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. You will be someone who is: • Hands-on and execution-focused, • Digital-first and performance-driven, • Highly creative and commercially sharp, • An excellent communicator and natural leader, • Competitive, ambitious, and growth-oriented Key Responsibilities 1. Brand and Growth Strategy • Develop and lead a national marketing strategy to drive brand awareness, customer acquisition, and store expansion, • Build YouMeSushi into a recognised household name across London and beyond, • Plan and execute integrated campaigns across digital, in-store, and packaging 2. Digital and Performance Marketing • Own and optimise paid media channels (Google, Meta, TikTok) to drive online orders and app usage, • Manage website performance, SEO/SEM, CRM, and loyalty initiatives, • Track and improve key metrics including acquisition, retention, lifetime value, and ROI 3. Local Store Marketing (LSM) • Develop scalable marketing toolkits for store-level execution, • Support store teams in driving local awareness, footfall, and delivery sales, • Ensure consistent and high-quality brand presence across all locations 4. Social and Content • Lead social media strategy and content across platforms, • Deliver campaigns that build brand affinity and cultural relevance, • Define and evolve YouMeSushi’s tone of voice 5. Franchise and Field Marketing • Act as the key marketing partner to store operators, • Visit locations, build relationships, and ensure campaigns are effectively executed, • Balance local flexibility with overall brand consistency 6. Leadership and Team Development • Manage an in-house designer and lead day-to-day marketing execution, • Build and scale the marketing function over time, • Work cross-functionally with Operations, Product, and Tech, • Report directly to the CEO and collaborate with senior leadership About You • Proven experience in QSR, food delivery, or multi-site retail marketing, • Strong expertise in digital and performance marketing, • Experience running multi-channel campaigns and scaling brands, • Comfortable balancing strategic thinking with hands-on execution, • Entrepreneurial, energetic, and results-driven Location Golders Green, London (on-site) Nearest station: Golders Green Salary and Benefits Salary: £45,000 – £50,000 per year (depending on experience) Staff discount across YouMeSushi stores Applications will be reviewed on a rolling basis. Start date: 10 June Candidates must have the legal right to work in the UK