Social Media Growth Strategist
2 months ago
£22000–£24000 yearly
Full-time
London
We are seeking a dynamic Social Media Growth Strategist to drive brand growth through strategic content creation, audience engagement, and business development. This role blends creativity with commercial acumen, ensuring both the agency and its clients achieve maximum visibility, engagement, and revenue. Key Responsibilities: 1. Social Media Strategy & Content Creation - Develop and implement data-driven social media strategies for clients and the agency. - Create high-quality content, including photos, videos, reels, and graphics, tailored for different platforms. - Maintain a consistent brand voice and aesthetic across all social media channels. - Identify and capitalise on trending topics, hashtags, and viral content opportunities. - Utilise SEO techniques, strategic posting schedules, and content optimisation to enhance reach. - Experiment with new formats such as live sessions, behind-the-scenes content, and interactive posts. 2. Community Engagement & Growth - Actively engage with followers by responding to comments and messages to foster relationships. - Develop influencer collaborations and brand partnerships to expand audience reach. - Monitor audience behaviour and refine engagement strategies accordingly. - Implement tactics to drive organic follower growth and increase engagement rates. 3. Business Development & Sales - Identify and approach potential clients who would benefit from social media marketing. - Create and deliver compelling pitches and presentations showcasing social media solutions. - Negotiate contracts and secure new business deals. - Maintain strong client relationships, identifying opportunities to upsell additional services. - Attend networking events, industry meetups, and online forums to generate leads. 4. Analytics & Performance Optimisation - Track and analyse social media performance using analytics tools. - Provide data-driven recommendations to improve content strategy and audience engagement. - Conduct competitor analysis to stay ahead in the market. - Adjust content and advertising strategies based on performance insights. 5. Daily Activities - Plan, create, and schedule content for multiple platforms. - Engage with followers, respond to queries, and interact with potential clients. - Research and brainstorm new content ideas based on emerging trends. - Reach out to potential clients and follow up on business leads. - Monitor campaign performance and make real-time adjustments. - Attend client meetings and provide strategic updates. Required Skills & Qualifications: 1. Advanced Content Creation – Proficiency in video editing, graphic design, and storytelling techniques for social media. 2. Data Analytics & Performance Tracking – Experience with analytics tools such as Meta Business Suite and Google Analytics. 3. Sales & Persuasion – Strong ability to pitch, negotiate, and close deals effectively. 4. Advertising & Paid Campaigns – Knowledge of running and optimising paid ads on Facebook, Instagram, TikTok, and LinkedIn. 5. SEO & Social Media Growth Strategies – Understanding of search engine optimisation (SEO) and platform algorithms. 6. Influencer & Community Management – Experience in building relationships with influencers, brand ambassadors, and online communities. 7. Crisis Management & Reputation Handling – Ability to manage negative feedback and social media crises professionally. 8. Time Management & Multitasking – Capability to handle multiple campaigns and client accounts efficiently. 9. Trend Forecasting & Innovation – Keeping up with emerging trends, platforms, and content innovations. 10. Public Speaking & Presentation Skills – Confidence in delivering presentations, pitches, and client consultations. Performance Metrics: - Growth in follower count and engagement rates. - Client acquisition and retention. - Revenue generated through social media marketing services. - Effectiveness of content and campaign performance. This role is ideal for a results-driven professional who can seamlessly blend content creation with business development, ensuring both the agency and its clients achieve outstanding online success.
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