CRM Project Executive
hace 1 día
City of London
We have an exciting opportunity for a CRM Manager to join our growing marketing team at The Roof Gardens. The Roof Gardens is a social club in the sky, 100 feet above the streets of Kensington. Close to an acre of private gardens with views across London to the horizon, The Roof Gardens is a new generation members club. A place of escape, bursting with wildflowers, olive and mulberry trees, grassy lawns and hidden nooks. An Art Deco gem created in 1938, The Roof Gardens has a legendary legacy. The Roof Gardens’ community is united by open-mindedness, optimism and kindness, not defined by background. As a CRM Manager you will play a pivotal role in developing and delivering CRM strategies, email marketing campaigns, and digital communications to ensure engagement and retention across all stages of the member journey. Acting as the gatekeeper of our brand, CRM Manager will ensure consistency, quality and alignment across all digital touchpoints. Ideal candidate must be data-driven, using insights and analytics to optimise campaigns, refine strategies, and drive measurable results. Strategically plan, execute, and monitor email campaigns, optimising performance against data driven goals and KPIs. Design, build, and manage all member email campaigns, including automations and onboarding flows, ensuring brand consistency across all digital touchpoints. Create and oversee an email marketing calendar aligned with campaigns, business goals and app push notifications. Act as the internal Salesforce Marketing Cloud champion with expertise in: Strong understanding of Content Builder for creating and managing dynamic, responsive email templates. Knowledge of Marketing Cloud Connect to sync data between Salesforce CRM and Marketing Cloud. Proficiency in SQL and Marketing Cloud’s data extensions to manage, query and maintain member data. Ability to troubleshoot and resolve technical issues related to Salesforce Marketing Cloud integrations and functionalities. Knowledge of HTML, CSS, and AMPscript for email customisation and dynamic content. Ability to troubleshoot and resolve technical issues related to Salesforce Marketing Cloud integrations and functionalities. Understand business and member needs advising on CRM improvements, best practices, ensuring data security and GDPR compliance. Collaborate with cross-functional teams and external contractors to coordinate CRM projects at all stages: planning, executing, monitoring, closing, and reporting. Create dashboards and reports to share digital insights, tracking behaviour and performance using tools Google Analytics, Firebase and social media insights. Oversee content and design updates for The Roof Gardens website and app, ensuring brand consistency and a great user experience. Use CMS systems to keep web and app content up to date, engaging and relevant. Collaborate with wider marketing team to develop integrated marketing campaigns. Proven experience and expertise with Marketing Cloud is a must. Experienced with CMS systems (wordpress / wagtail) and Adobe Creative Suite skills would be desirable. A good understanding of the luxury lifestyle market, high end private membership clubs/hospitality businesses, or similar Creative with an eye for detail, you will have great organisational skills Proficient in Microsoft Office (Excel, PowerPoint and Word). Hybrid friendly role ~ Long service holidays increasing after each year's service ~ An extra paid day off on us ‘celebrate you day’ ~ One fully paid day each year for volunteering ~ Late night taxi allowance for safe travel ~ Company pension scheme with employer contributions enhancing after 2 years service ~ Generous 'Refer a Friend' scheme ~ Access to Wagestream for financial well-being support ~24/7 confidential well-being and mental health support ~ Growth opportunities, both personally and professionally We are a community united by attitude, curiosity and optimism, not defined by background. All applications will be considered for employment regardless of race, colour, ethnicity, religion or belief, nationality, sexual orientation, gender, gender identity, or disability status.