Social Media Marketing Manager
18 hours ago
Chandler
UCOLLECT is a rapidly growing company built at the intersection of technology and the collecting community. We exist to fix what’s broken in the sports card and trading card game hobby: inflated fees, opaque grading, and fragmented tools that force collectors to juggle half a dozen apps to manage a single collection. Our core service is expert, third-party grading for authentication and condition analysis, delivered through a platform designed by collectors, for collectors. Beyond grading, our proprietary digital database lets collectors catalog and track their entire portfolio, with seamless integration into our secure marketplace for liquidation and acquisition of graded assets. We’re not just another grading company — we’re building the operating system for the modern collector. We’re headquartered in Chandler, Arizona, and we’re scaling fast. Joining now means stepping into a rare, ground-floor opportunity to shape a brand that will define the next decade of the hobby. We’re hiring a Social Media Marketing Manager to own the voice, face, and daily heartbeat of UCOLLECT across every platform that matters to collectors. This is not a scheduler-and-hashtag role. You’ll build strategy, create content, moderate communities, and serve as a public-facing ambassador for the brand — all while partnering closely with our marketing, product, and operations teams to turn hobby enthusiasm into measurable business growth. The ideal candidate lives and breathes this space. You have strong opinions about pack odds, you know which rookie classes are heating up, and you can hold your own in a conversation about pop reports or TCG meta shifts. You pair that passion with the discipline of a seasoned marketer: content calendars, KPIs, and the ability to turn a viral moment into a sustained audience. Key Responsibilities Content Strategy & Creation • Develop and execute a daily content calendar across Instagram, TikTok, Facebook, Twitter/X, YouTube Shorts, and Discord, aligned to product launches, sports seasons, TCG set releases, and major industry moments. • Plan, shoot, and edit short-form video, including unboxings, grading reveals, market commentary, and behind-the-scenes content from our Chandler facility. • Capture premium stock photography of raw cards and graded slabs, including lighting, staging, and postproduction., • Produce graphics, thumbnails, and promotional assets using tools such as Canva, Figma, or Adobe Creative Cloud. • Write copy that sounds like a collector, not a corporation — captions, threads, and video hooks that drive saves, shares, and comments. On-Camera & Brand Presence • Serve as an on-camera host for UCOLLECT’s video content, from quick TikToks to longer YouTube features and live streams., • Represent the brand at card shows, industry events, and partner shoots, both on-site and on-camera., • Collaborate with outside creators, athletes, and hobby personalities on guest content and cross promotions. Community Management & Moderation • Own the daily management of UCOLLECT’s Discord server, including channel structure, rules enforcement, role management, and event programming., • Respond to comments, DMs, and tagged posts across all platforms with speed, accuracy, and personality— typically within one business day., • Monitor brand mentions and hobby discourse to identify opportunities, surface customer feedback, and flag reputation risks early., • Cultivate a positive, inclusive community culture and set the tone for how UCOLLECT shows up in the conversation. Email & Direct Response • Manage timely, on-brand responses to high-volume customer emails and direct messages in partnership with the customer experience team., • Escalate service, grading, or marketplace issues to the appropriate internal team and close the loop with the customer. Scheduling, Analytics & Reporting • Track weekly and monthly KPIs including follower growth, engagement rate, reach, saves, shares, video completion rate, website traffic, and conversion., • Build a monthly performance report for marketing leadership with clear insights, wins, misses, and next step recommendations., • Run ongoing A/B tests on creative, copy, and posting cadence, and document what’s working so the whole team can learn from it. Cross-Functional Collaboration • Partner with the marketing team on campaigns, paid social briefs, influencer activations, and launch calendars., • Work with product to spotlight new features, collect user feedback, and turn roadmap moments into content. • Stay in lockstep with operations during grading turnaround updates, marketplace changes, and shipping windows that customers will ask about publicly. Required Qualifications • 2+ years of professional experience managing social media for a brand, creator, or agency, with demonstrable results you can point to in a portfolio or case study. • Demonstrated subject-matter expertise in sports cards across the major categories: Baseball, Football, Basketball, Hockey, and Soccer — including sets, parallels, rookie classes, key players, and current market dynamics., • Strong working knowledge of Trading Card Games, particularly Pokémon and Magic: The Gathering, including current sets, chase cards, and community culture., • Proven channel-management experience on Instagram, TikTok, Facebook, Twitter/X, and Discord. You understand the native norms of each — not just one., • Comfortable on camera and capable of self-shooting polished video content without a full production crew., • Proficient with card photography: lighting, staging, and editing raw cards and graded slabs to look their best., • Solid graphic design fundamentals and working proficiency with Canva, Adobe Creative Cloud, or comparable tools. • Strong writing skills with a native-feeling voice for hobby communities., • Experience with social analytics platforms and the ability to translate data into decisions., • Able and willing to work full-time, on-site at our Chandler, AZ headquarters. Preferred Qualifications • Experience with paid social (Meta Ads Manager, TikTok Ads Manager)., • Familiarity with live streaming on Whatnot, YouTube Live, or similar platforms., • Experience managing influencer relationships or creator partnerships., • Working knowledge of grading standards, pop reports, and the broader authentication ecosystem., • Bachelor’s degree in Marketing, Communications, Journalism, or a related field — or equivalent professional experience. How You Work • You move fast without getting sloppy. You can ship a same-day reaction post and still hit a Friday analytics deadline., • You take ownership. Nobody has to remind you that there are unanswered DMs or that a launch post hasn’t gone out., • You’re a calm, positive presence in comment sections, even when the internet isn’t., • You’re comfortable giving and receiving direct feedback, and you treat creative critique as a tool, not a threat. What We Offer • Compensation: Competitive salary, commensurate with experience., • Bonus: Performance-based bonuses tied to clearly defined marketing and growth KPIs., • Health: Comprehensive medical, dental, and vision insurance., • Retirement: 401(k) retirement plan., • Time Off: Paid time off, paid holidays, and paid sick leave., • Tools: A dedicated content creation budget and access to professional-grade equipment., • Growth: Ongoing professional development, including conference attendance and training stipends., • Culture: A fast-paced, creative, collaborative work environment alongside some of the most talented people in the industry. • Opportunity: The rare chance to help build a category-defining brand from the ground up. To be considered, please submit the following as a single PDF or a link to a portfolio, and • Current résumé., • A short cover letter (no more than one page) telling us what you collect, what you chase, and why UCOLLECT specifically. • Links to at least three examples of social content you have personally created — brand accounts, creator accounts, or hobby accounts all count., • Optional: a 60-second self-shot video introducing yourself and pitching one piece of content you’d make for UCOLLECT in your first month. Applications should be sent to with the subject line “Social Media Marketing Manager Applications are reviewed on a rolling basis until the position is filled. Equal Opportunity UCOLLECT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made on the basis of qualifications, merit, and business need, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Reasonable accommodations are available to applicants and employees with disabilities; please contact HR to request accommodation during the application process. All offers of employment are contingent upon successful completion of a background check and verification of eligibility to work in the United States. UCOLLECT participates in E-Verify.