Trabajos cosmetology en Modesto, CaliforniaCrear alertas

Note: This is an educational program, not a job. Successful completion of the program does not guarantee employment but will equip you with valuable skills for the trades and industry job market. Are you ready to build a hands-on career path in the trades and industry sector? Dreambound offers practical training programs that will equip you with the skills needed for various high-demand roles in skilled trades and technical industries. What programs are available? We offer specialized trade and industry training programs depending on your location, including: • Electrical Engineering, • HVAC, • Gunsmith, • Automotive Service Technician, • Cosmetology, • Tower Technician, • Welding, • Construction Manager, • Aviation Maintenance Technician, • Esthetician You'll receive hands-on training and comprehensive instruction to prepare you for certification (if relevant) and the trades and industry job market. Highlights : • Complete in as short as just a few weeks, • Flexible online and in-person options available This is an educational opportunity that requires a financial investment. Cost varies per partner school, but payment plans and / or financial aid may be available to those who qualify. Take the first step towards your new career path today!

Job Description Are you passionate about the beauty industry and looking for a fun part-time job teaching at a cosmetology school? If so, Paul Mitchell Schools in Modesto, CA, is looking for a part-time Clinic Classroom Learning Leader who specializes in esthetics. We're also proud to offer a competitive pay of $22 and the following benefits: • Health, • Dental, • Vision, • PTO, • Paid training, • Paid sick days, • 401(k) THE TYPE OF CLINIC CLASSROOM LEARNING LEADER WE'RE LOOKING FOR • Experience instructing at a cosmetology school, • Current cosmetology, barbering, esthetic, or nail and instructor license, • Excellent organization, coaching, and communication skills, • Supervisory, teamwork, documentation, and return on investment skills, • Solid work history with verifiable references, • Passionate for the beauty industry WHAT IT'S LIKE TO BE OUR CLINIC CLASSROOM LEARNING LEADER Each day as a Clinician Classroom Learning Leader with our esthetic team, your day starts by diving into the vibrant clinic classroom, ready to educate, motivate, mentor, and coach future beauty professionals. You create extraordinary learning experiences using objective-based education (O.B.E.), mini-classes, and engaging learning centers. As you guide your esthetic students, you focus on honing their technical and guest service skills, ensuring each lesson is both informative and inspiring. Every day is a new opportunity to share your passion for esthetics and watch your esthetician students thrive! ALL ABOUT OUR TEAM At Paul Mitchell Schools, we're all about uplifting others and making dreams come true! We provide comprehensive, hands-on education to help future professionals advance their cosmetology skills and develop fulfilling careers in the beauty industry. With schools all across the country, we're dedicated to helping people find their niche and follow their passions. Not only do we help our students, but we also give back to our community by offering scholarships and raising money through local FUNraising campaigns. If you're looking for a workplace where your skills are valued and you make a meaningful difference, this is it! If you're ready to take on this exciting challenge as an esthetician, don't hesitate to apply! The initial application process should take you less than 3 minutes to complete. We can't wait to hear from you! Job Posted by ApplicantPro

Job Description Paul Mitchell The School Modesto is seeking a qualified Admissions Advisor to join our family! With over one hundred schools nation-wide, Paul Mitchell Schools is growing faster than ever. Our "One Size Fits All" and "Be Nice" culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. Not only do we offer an education second to none, we also make time for personal and communal growth through opportunities such as FUNraising; we've raised over $13.3 million for selected charities in 11 years, including $2.1 million in 2014! Admissions Advisor Role Admissions Advisors are the first point of contact for prospective Future Professionals looking to pursue their educational/career goals in the beauty industry. You must have a desire to help make a difference in people's lives. This person will be responsible for guiding prospective Future Professionals through the entire enrollment process and through career placement after graduation. What We Are Looking For This is a fast-paced, high-demand position requiring the candidate to wear many different "hats" in a busy, high-energy cosmetology school. Bring a positive and professional attitude and you'll fit right in with our "Be Nice" culture. The ideal candidate will have a strong sales background and the ability to manage goal-driven daily tasks efficiently and professionally. Must be self-motivated to meet and exceed enrollment goals. This position requires confidence, resilience, strong organizational and communications skills, exceptional persistence, a high level of commitment, and the ability to guide and motivate others. *We are looking for a driven and goal-oriented Admissions Leader who thrives on exceeding expectations. The right candidate will have a proven ability to consistently meet and surpass daily, weekly, and monthly enrolment targets. They should excel at closing sales, converting leads into enrollments, and following up with persistence and precision to ensure no opportunity is lost. This person should bring a creative, solutions-focused mindset to continuously improve processes and performance within the department and be open to change when it drives better results. A passion for hitting, and beating goals is essential. * Skills/Competencies Required: • Ability to meet and exceed monthly/weekly goals, • Maintain timely follow-up with all leads according to established processes, • Ensure zero error rate in data gathering and entry, • Maintain database in an organized, error-free manner, • Proficiency on a PC computer, Internet, and email applications(CRM experience a plus), • Skills in marketing, supervision, teamwork, documentation, and business writing, • Passion for the beauty industry, • Maintain honesty and professionalism Job Posted by ApplicantPro

Job Description Paul Mitchell The School Modesto is seeking a qualified Enrollment Assistant to join our family! With over one hundred schools nation-wide, Paul Mitchell Schools is growing faster than ever. Our "One Size Fits All" and "Be Nice" culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. Not only do we offer an education second to none, we also make time for personal and communal growth through opportunities such as FUNraising; we've raised over $13.3 million for selected charities in 11 years, including $2.1 million in 2014! Enrollment Assistant Role Enrollment Assistants are often the first point of contact for prospective Future Professionals looking to pursue their educational/career goals in the beauty industry. You must have a desire to help make a difference in people's lives. This person will be responsible for guiding prospective Future Professionals through the entire enrollment process and through career placement after graduation. What We Are Looking For This is a fast-paced, high-demand position requiring the candidate to wear many different "hats" in a busy, high-energy cosmetology school. Bring a positive and professional attitude and you'll fit right in with our "Be Nice" culture. The ideal candidate will have a strong sales background and the ability to manage goal-driven daily tasks efficiently and professionally. The candidate must be self-motivated to assist in meeting and exceeding enrollment goals. This position requires confidence, resilience, strong organizational and communications skills, exceptional persistence, a high level of commitment, and the ability to guide and motivate others. Skills/Competencies Required: • Ability to meet and exceed monthly/weekly goals, • Maintain timely follow-up with all leads according to established processes, • Ensure zero error rate in data gathering and entry, • Maintain database in an organized, error-free manner, • Proficiency on a PC computer, Internet, and email applications(CRM experience a plus), • Skills in marketing, teamwork, documentation, and business writing, • Passion for the beauty industry, • Maintain honesty and professionalism, • Solid work history with verifiable references Job Posted by ApplicantPro

Job Description Paul Mitchell the School Modesto is seeking to hire an Esthetician Learning Leader / Skincare Teacher to join our Team . As an Esthetician Learning Leader / Skincare Teacher, you will inspire and teach skincare to our future professionals. Do you have a passion for the beauty industry and teaching others? Do you want to join our growing cosmetology campus that is committed to student success? Would you like to be a part of our uniquely wonderful learning environment where we make time for growth through FUNraising, monthly team trainings, student clubs and activities, fashion shows, photoshoots, and much more? If so, apply for this teaching position today! ABOUT PAUL MITCHELL THE SCHOOL In 1980, two friends'Paul Mitchell and John Paul DeJoria'were inspired to create a company that would support the success of hairdressers and provide luxury hair care at an affordable price. With over 100 schools nation-wide and counting, Paul Mitchell has certainly delivered quality classes, lectures, demos, and more! Whether it's giving free hugs with the Be Nice Team, styling a new hairdo, or painting nails, our students are confident, precise, and highly-skilled. We are passionate about delivering the best student experience possible, both inside and outside the classroom. We understand that in order to do this, we must also create a supportive culture and atmosphere that employees are drawn to. In addition to this exciting and collaborative environment, we offer competitive pay and excellent benefits! A DAY IN THE LIFE AS AN ESTHETICIAN LEARNING LEADER / SKINCARE TEACHER As an Esthetician Learning Leader / Skincare Teacher, you take great pride in your students and strive to create extraordinary learning experiences in the clinic classroom using objective-based education (O.B.E.), mini-classes, and learning centers. You teach your students the science of healthy skin with hands-on professional techniques and skincare innovations and technologies. From skin analysis, ingredient technology, and prescriptive retailing to waxing and makeup techniques, you prepare our future professionals for their careers in skincare. Additionally, you teach them the business and guest service skills they will need to be successful. At Paul Mitchell, you are more than a teacher--you are a dedicated mentor who works hard to prepare your students for the professional world outside the classroom doors. As you help students build a core foundation of knowledge and ultimately master more advanced techniques, it is clear that you are the heart of our program. QUALIFICATIONS • Esthetician license for 3 years, • Esthetician experience in a salon/spa or medical setting for 1 years, • customer service experience Do you have a passion for educating, motivating, mentoring, and coaching all of our future professionals? Are you committed to helping others succeed? Do you have positive and effective communication skills? Do you work well in a team environment? Do you have a passion for the beauty industry? If so, you may be perfect for this cosmetology teaching position! Job Posted by ApplicantPro

Job Description Paul Mitchell Schools in Modesto, CA, is currently seeking a full-time Education Finance Advisor to join our esteemed team. This pivotal role offers a competitive hourly rate ranging from $20 to $25/hour, coupled with the opportunity to contribute to our institution's mission of empowering students in the beauty industry. If you're an experienced professional looking to make a difference, we welcome your application. ABOUT THIS ROLE The Education Finance Advisor position is a full-time commitment, with a standard schedule of Monday to Friday, 8:30 am to 4:30 pm. This consistent timetable provides the stability necessary for you to excel in our supportive work environment. As an Education Finance Advisor, your primary responsibility is to guide students and their families through the complex financial aid process. Your day will involve providing personalized assistance with financial planning, meticulously preparing documentation for grants and loans, and ensuring strict adherence to federal and state regulations. Additionally, you'll conduct regular audits of financial files to maintain compliance and confidentiality, all while offering unwavering support to our students as they pursue their educational goals. OUR COMPANY At Paul Mitchell Schools, we're all about uplifting others and making dreams come true! We provide comprehensive, hands-on education to help future professionals advance their cosmetology skills and develop fulfilling careers in the beauty industry. With schools all across the country, we're dedicated to helping people find their niche and follow their passions. Not only do we help our students, but we also give back to our community by offering scholarships and raising money through local FUNraising campaigns. If you're looking for a workplace where your skills are valued and you make a meaningful difference, this is it! WHAT WE'RE LOOKING FOR IN AN EDUCATION FINANCE ADVISOR • Bachelor's degree or equivalent experience, • Computer and data entry skills, • Ability to multitask and coach others, • Excellent interpersonal and communication skills, both verbal and written, • Strong work history with verifiable references, • Passion for the beauty industry Job Posted by ApplicantPro

Job Description Paul Mitchell The School - Modesto is seeking a qualified Cosmetology Instructor to join our family! With over one hundred schools nation-wide, Paul Mitchell Schools is growing faster than ever. Our culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. Not only do we offer an education second to none, we also make time for personal and communal growth through opportunities such as FUNraising monthly team trainings, student clubs and activities, fashion shows, photo shoots and much more. Cosmetology Instructor Learning Leaders educate, motivate, mentor, and coach all Future Professionals in their technical and guest service skills and create extraordinary learning experiences in the clinic classroom using objective-based education (O.B.E.), mini classes, and learning centers. Clinic floor and classroom teaching will be required. What We Are Looking for in a Cosmetology Instructor The ideal candidate will have previous education and salon experience, as well as experience with Paul Mitchell products. He or she must have a passion for educating, motivating, mentoring, and coaching all Future Professionals and for inspiring and coaching Future Professionals in all clinic classroom systems. This position requires experience in positive and effective communication, soft skills, professional development skills, and teamwork. Comittment to teamwork and a solid work ethic are essential to success in this role. Cosmetology Instructor Skills/Competencies Required: • Experience instructing at a cosmetology school is preferred., • Current cosmetology license, • Excellent organization, coaching, and communication skills, • Skills in supervision, teamwork, documentation, and return on investment, • Solid work history with verifiable references, • Passion for the beauty industry, • Honesty and professionalism, • Knowledge of Paul Mitchell Schools' cultural and technical systems is preferred., • Reliable and punctual., • Current California state license is required. Looking to hire multiple candidates. Paul Mitchell The School Sherman Oaks is an equal opportunity employer. Job Posted by ApplicantPro

Job Description Are you passionate about cosmetology? Do you have the skills and enthusiasm to inspire the next generation of nail technicians? Paul Mitchell Schools in Modesto, CA is searching for a full-time Manicurist Instructor to guide aspiring professionals toward success. If you're ready to teach, mentor, and motivate in an environment where creativity and excellence thrive, this is the opportunity for you! We offer a competitive wage of $22 per hour. Aside from earning great pay and enjoying a consistent Monday - Friday schedule from 8:30 am to 5:00 pm, you can also enjoy the following benefits: • 401(k) with company match, • Paid training, • 5 paid sick days, • 6 paid holidays WHAT'S YOUR DAY LIKE? A typical day as a Manicurist Instructor will involve educating and motivating future professionals in technical nail care and guest service skills. You'll lead classes on manicures, pedicures, and nail art, using fun and engaging teaching methods like objective-based education (OBE), mini-classes, and learning centers. You'll inspire students and help them build the confidence they need to succeed in the beauty industry. WHO ARE WE? At Paul Mitchell Schools, we're all about uplifting others and making dreams come true! We provide comprehensive, hands-on education to help future professionals advance their cosmetology skills and develop fulfilling careers in the beauty industry. With schools all across the country, we're dedicated to helping people find their niche and follow their passions. Not only do we help our students, but we also give back to our community by offering scholarships and raising money through local FUNraising campaigns. If you're looking for a workplace where your skills are valued and you make a meaningful difference, this is it! WHAT'S NEEDED FROM A MANICURIST INSTRUCTOR? • Education and nail experience, • Passion for educating, motivating, inspiring, mentoring, and coaching in all maturing systems, • Positive and professional, • Effective communication skills A background check is performed for this position. Job Posted by ApplicantPro

Job Description Paul Mitchell the School Modesto is seeking a qualified Cosmetology Learning Leader (Educator) to join our team! With over one hundred schools nation-wide, Paul Mitchell Schools is growing faster than ever. Our "One Size Fits All" and "Be Nice" culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. Not only do we offer an education second to none, we also make time for personal and communal growth through opportunities such as FUNraising, team trainings, student clubs and activities, fashion shows, photo shoots and much more. This position is located in Little Rock, AR. Clinic and Classroom Learning Leader Role Classroom and clinic Learning Leaders plan and facilitate classes from a accredited and approved curriculum specific to Paul Mitchell Schools. The objective is to meet graduation requirements for hands on and theoretical knowledge in a fun and engaging classroom and clinic classroom. Our school plans classes that cater to all multiple intelligences and learning styles. What We Are Looking For: The ideal candidate will have successful previous teaching experience and strong leadership skills as well as experience with Paul Mitchell products. He or she must be self-motivated to meet goals, as well as inspire, inspect, and coach team members in all clinic floor systems including up-selling, rebooking, and guest service systems. This position requires experience in positive and effective communication, customer service resolution and teamwork. Must be able to think on their feet and problem solve in a fast paced environment and multi task. Skills/Competencies Required: • Experience instructing at a cosmetology school or adequate experience in the industry, • Current Oklahoma state cosmetology license, • Excellent organization, coaching, and communication skills, • Skills in supervision, teamwork, documentation, and return on investment, • Solid work history with verifiable references, • Passion for the beauty industry, • Honesty and professionalism, • Knowledge in Paul Mitchell Schools' cultural and technical systems is preferred Job Posted by ApplicantPro

Job Description Paul Mitchell The School Modesto is seeking a qualified Esthetics Learning Leader (Educator) to join our family! With over one hundred schools nation-wide, Paul Mitchell Schools is growing faster than ever. Our culture creates a uniquely wonderful learning environment that attracts the most qualified staff team members who always put our Future Professionals first. Not only do we offer an education second to none, we also make time for personal and communal growth through opportunities such as FUNraising monthly team trainings, student clubs and activities, fashion shows, photo shoots and much more. Clinic Classroom Learning Leader Learning Leaders educate, motivate, mentor, and coach all Future Professionals in their technical and guest service skills and create extraordinary learning experiences in the clinic classroom using objective-based education (O.B.E.), mini classes, and learning centers. What We Are Looking For The ideal candidate will possess a wide range of skin care skills and experience, have previous education experience, and knowledge of Paul Mitchell products. He or she must have a passion for educating, motivating, mentoring, and coaching all Future Professionals and for inspiring and coaching Future Professionals in all clinic classroom systems. This position requires experience in positive and effective communication, soft skills, professional development skills, and teamwork. Skills/Competencies Required: • Experience instructing at a cosmetology school, • Current cosmetology, barbering, skin care , or nail and instructor license, • Licensed for a minimum of 3 years, • Excellent organization, coaching, and communication skills, • Skills in supervision, teamwork, documentation, and return on investment, • Solid work history with verifiable references, • Passion for the beauty industry, • Honesty and professionalism Job Posted by ApplicantPro

Job Description Would you like to help shape the future of men's grooming? Are you an experienced hair professional looking for a way to make a greater impact? Consider joining Paul Mitchell Schools in Houston, TX as a full-time Barber Instructor! Our cosmetology school needs a knowledgeable and experienced person like yourself to help guide the next generation of barbers! As a Barber Instructor, you earn a starting wage of $20.00 - $22.00/hour. To help sweeten the deal, we also offer 401(k) benefits and paid higher education opportunities. Join us and make a lasting impact on future hair care professionals! WHAT TO EXPECT In this teaching position, you help shape the latest trends and educate future professionals on how to thrive within the industry! Your responsibilities revolve around teaching our students the ins and outs of barbering. You help develop lesson plans, provide hands-on guidance, and offer resources to support students as they learn about topics such as haircutting techniques, shaving, and hygiene standards. Would you excel as our Barber Instructor? Here's what you need: • 3+ years of experience as a licensed barber, • Experience in a school environment or salon ABOUT US At Paul Mitchell Schools, we're all about uplifting others and making dreams come true! We provide comprehensive, hands-on education to help future professionals advance their cosmetology skills and develop fulfilling careers in the beauty industry. With schools all across the country, we're dedicated to helping people find their niche and follow their passions. Not only do we help our students, but we also give back to our community by offering scholarships and raising money through local FUNraising campaigns. If you're looking for a workplace where your skills are valued and you make a meaningful difference, this is it! Step into the teaching spotlight and become a key player at our cosmetology school. Apply for this position today and help shape the future of men's hair care! Job Posted by ApplicantPro

Job Description Ready to join the most beautiful cosmetology schools in the valley? Paul Mitchell Schools in Modesto, CA is looking for a full-time Salon Education Lead to prepare our beauty instructional staff for success. Paul Mitchell Schools prides itself on fostering a supportive working environment. This teaching role receives competitive hourly pay from $25 to $28. Our beauty school also offers exceptional benefits such as: • 401(k) with company match, • Paid training, • 5 paid sick days WHAT SETS US APART At Paul Mitchell Schools, we're all about uplifting others and making dreams come true! We provide comprehensive, hands-on education to help future professionals advance their cosmetology skills and develop fulfilling careers in the beauty industry. With schools all across the country, we're dedicated to helping people find their niche and follow their passions. Not only do we help our students, but we also give back to our community by offering scholarships and raising money through local FUNraising campaigns. If you're looking for a workplace where your skills are valued and you make a meaningful difference, this is it! WHAT WE'RE LOOKING FOR IN A SALON EDUCATION LEAD • 7+ years of cosmetology license, • 3+ years of salon experience, • Experience in a salon school environment, • Salon license, • Strong technical abilities, • Ability to give thorough presentations, • Excellent time management skills, strong coaching ability, flexibility, and great problem-solving skills YOUR NEW ROLE AS OUR SALON EDUCATION LEAD This teaching position also has two schedules to choose from: If you think this teacher job fits your requirements, then applying is a snap. The initial application process should take you less than 3 minutes to complete. Good luck! Job Posted by ApplicantPro

We're currently looking for individuals across the country to take part in remote paid research, including remote focus groups, product trials, and consumer studies.Earn up to $750 a week in your free time by providing feedback on everyday products and services.If you're comfortable sharing your opi

Benefits include: Company Paid Sick Time, Paid Vacation Time, Paid Holidays, Bereavement Pay, Jury Duty Pay, Contest Prize Awards, 401K Plan with Company Match, Medical/Dental/Vision Plans, Employee Assistance Program, 30% Merchandise Discount, College Scholarship Award.All Bonuses, Awards and Benef

We're currently looking for individuals across the country to take part in remote paid research, including remote focus groups, product trials, and consumer studies.Earn up to $750 a week in your free time by providing feedback on everyday products and services.If you're comfortable sharing your opi

Shift: 1st shift 3:00am-finish Seven days a week Schedule set at time of hire Compensation: $700-$1200 weekly/paid weekly MODESTO CA Warehouse Associate $700-$1200 weekly/paid weekly Forklift/clamp experience preferred.People want to work at Capstone because of our high-performance culture.We build

Golden Corral - 3737 McHenry Avenue - Responsibilities: Assist customers efficiently at the buffet and service stations.

Consolidated Electrical Distributors - - Responsibilities: Deliver/pick up merchandise to/from customers and suppliers promptly, efficiently, and in a professional manner; Load all order fulfillment materials onto the truck for delivery and unload at delivery; Shipping and receiving duties; includi

Golden Corral - 3737 McHenry Avenue - Responsibilities: Take customer orders and provide friendly, efficient dining service at Golden Corral.

Mariposa Road - Responsibilities: Loading and unloading of goods; Selecting, auditing, and repacking; Sorting and palletizing; Housekeeping and clean up; Other duties as assigned by site leadership.

Seeking participants for Focus Group and market research studies.Work part-time from home and earn up to $750 per week.Register to see if you are eligible.Administrative Assistant admin experience not required.Remote Work From Home Administrative Assistant Admin - Part Time Market Research Panelists

If you're an Assistant Project Manager and want to work with a stable, full-service commercial construction company specializing in Commercial, Retail, Institutional, and Industrial spaces, with over 65 years in business then apply now!.This Jobot Job is hosted by: Jennifer Thomas.Are you a fit? Eas

Responsibilities: Packs member orders into boxes; Transfers items to a separate cart for cashiers; Performs cleanup and cart retrieval; Merchandise restocking; Runs for items as directed.

Walmart - 1670 Mitchell Rd - [Retail Associate / Team Member / up to $26-hr] - As a Cashier at Walmart, you'll: Smile, greet, and thank customers with a positive attitude; Stand for long periods of time while checking out customers quickly and accurately; Keep your area clean and presentable; Answer

UPS is seeking Warehouse Workers / Package Handlers to assist with sorting, loading, unloading, and processing packages in a fast-paced warehouse environment.Warehouse Workers are responsible for unloading packages from delivery trucks and trailers, sorting packages by destination using conveyor bel

Ace Hardware - - Responsibilities: Greet customers and provide friendly service throughout the store; Process register transactions and returns accurately; Balance the cash register drawer and maintain cash handling procedures; Assist in pricing, stocking, marking and bagging merchandise; Maintain

Sizzler - 3416 Dale Rd - [Restaurant Cashier / Retail Cashier / Customer Service / Team Member] Perform basic math functions to collect payments and make change.Operate registers and credit card/debit card terminals.Take a tally of the funds in the cash register when required during a shift and prod

Responsibilities: Process member orders and collect payment; Provide high level member service; Perform cleanup, department setup, and closing tasks; Assist with department setup and closing tasks; Maintain checkout area and ensure accuracy of transactions.

Home Depot - - Responsibilities: Process checkout and/or return transactions accurately; Monitor and maintain the Self-Checkout area; Proactively seek product knowledge to assist customers; Follow policies to minimize shrink; Assist in supervising and training other Front End Associates.

Cardenas Markets - - Responsibilities: Provide customer service and cash handling in a retail store environment; Maintain standards for quality, cleanliness, organization, customer service, safety, loss prevention, sanitation, store conditions and food safety; Follows procedures for voids, refunds,

Sam's Club - 3848 McHenry Avenue - Responsibilities: Help customers find the products they are looking for; Ensure high quality products are available in produce, deli, bakery, dairy, meat, and other departments; Pack ready-to-sell products in proper containers and stock displays; Prepare and serve