Marketing Strategy Manager
27 days ago
Basking Ridge
Job Description Job Description: Marketing Strategy Manager Reports to: Senior Director of Marketing Level: Mid–Senior Role Overview The Marketing Strategy Manager is responsible for shaping and executing integrated brand and campaign strategies that connect clinical excellence with patient-centered storytelling. This role leads positioning, segmentation, and omnichannel campaign design across regional and national initiatives, translating complex clinical and scientific concepts into compelling, accessible messaging for patients, providers, and internal stakeholders. Working closely with the Senior Director of Marketing, Communications Manager, clinicians, and operational partners, the Marketing Strategy Manager bridges brand strategy, content execution, and event management to build trust, credibility, and measurable impact across audiences. Key Responsibilities • Shape brand strategy, positioning, and audience segmentation for clinical, health, and patient-facing initiatives., • Design and execute integrated campaigns that support organizational goals at the clinic, regional, and headquarters levels., • Own campaign execution from concept through delivery, ensuring alignment with brand voice, clinical accuracy, and performance goals., • Implement traditional and omnichannel marketing tactics, including radio, podcasts, streaming audio, OTT, print, and out-of-home (OOH) placements such as transit and mall media., • Partner with internal teams and vendors to ensure high-quality creative production., • Lead patient-focused and internal content development, including print, digital, video, and presentation materials., • Translate scientific and clinical messaging into clear, empathetic, and engaging narratives that build patient trust and institutional credibility., • Support provider onboarding and enablement through photo shoots, video production, and provider bio development., • Plan and staff local seminars, health fairs, employer benefit events, and regional initiatives., • Lead execution of webinars and local virtual events., • Manage sponsorships and opportunities that reinforce brand credibility and community presence., • Execute national initiatives such as National Infertility Awareness campaigns, national conferences, and educational conferences., • Work closely with the Communications Manager to ensure alignment across messaging, publicity, and campaign timing., • Support fellows, regional teams, and cross-departmental stakeholders on one-off or strategic initiatives., • Partner with clinicians, operations, and leadership to ensure marketing efforts align with care delivery and organizational priorities., • Use data, insights, and performance metrics to evaluate campaign effectiveness and inform ongoing optimization., • Maintain accountability for outcomes, continuously refining strategies to improve reach, engagement, and impact. Required Skills & Attributes • Analytical and strategic thinker, comfortable using data, insights, and performance metrics to guide decision-making., • Creative storyteller with the ability to distill complex clinical or scientific concepts into compelling, accessible messaging., • Strong communicator with clear, concise, and persuasive written and verbal skills across press, patient, provider, and internal audiences., • Calm and confident under pressure, particularly when managing crisis communications or reputational risk., • Detail-oriented and quality-focused, ensuring accuracy and consistency across scientific and patient-facing materials., • Collaborative partner who works effectively with clinicians, operations teams, and executive leadership., • Relationship-driven professional who builds credibility and trust with media, influencers, and internal stakeholders., • Adaptable and agile, able to pivot strategies quickly based on campaign performance or evolving market conditions., • Results-driven and accountable, maintaining focus on measurable impact, outcomes, and continuous improvement., • Resilient and steady, demonstrating professionalism and sound judgment in high-stakes or time-sensitive situations. Qualifications • Bachelor’s degree in Marketing, Communications, Journalism, Public Health, Life Sciences, or a related field required., • 5–8+ years of experience in strategic marketing, brand management, or integrated campaign execution, preferably in healthcare, life sciences, pharmaceuticals, or a regulated industry., • Demonstrated experience developing and executing omnichannel marketing campaigns, including traditional media and event-based marketing., • Experience translating clinical, scientific, or medical information into consumer- or patient-facing messaging., • Proven ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining quality standards., • Experience working cross-functionally with clinical teams, communications, operations, and external agencies., • Strong project management skills with the ability to lead programs from concept to execution., • Familiarity with performance measurement, analytics, and campaign optimization best practices., • Experience supporting or executing conferences, educational events, or awareness campaigns strongly desired. About IVI RMA Global IVI RMA Global is a world leader in reproductive medicine with a mission to help individuals and couples achieve their family-building goals through compassionate care and cutting-edge science. With more than 80 clinics across the globe, IVI RMA is committed to advancing fertility through innovation, research, and personalized treatment excellence. IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week. • Medical, Dental, Vision Insurance Options, • Retirement 401K Plan, • Paid Time Off & Paid Holidays, • Company Paid: Life Insurance & Long-Term Disability & AD&D, • Flexible Spending Accounts, • Employee Assistance Program, • Tuition Reimbursement About IVIRMA North America IVIRMA is the largest group in the world devoted exclusively to human Assisted Reproduction Technology. Along with the great privilege of providing fertility care to our patients, IVIRMA embraces the great responsibility of advancing the field of human reproduction. IVIRMA Innovation, as one of the pillars of IVIRMA North America, is a renowned leader in fertility research and science. Check out our websites at: EEO “IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages.”
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