UX/UI E-Commerce Designer
hace 2 días
Farmingdale
Role Overview TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization. This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion. The right candidate understands that design is a growth lever. Every decision should connect to commercial impact. What You’ll Own Site Experience & Hierarchy • Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout., • Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate)., • Improve product discovery, filtering, and sorting logic., • Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers)., • Proven hands-on experience working within Shopify Plus., • Deep understanding of Shopify theme architecture and modular component design., • Ability to design scalable templates and reusable content blocks., • Familiarity with Shopify checkout extensibility and app ecosystem., • Partner closely with developers to ship UX improvements rapidly and cleanly., • Understand international storefront considerations and localization impact., • Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate)., • Design and support structured A/B tests and landing page experiments., • Improve add-to-cart rate, checkout progression, and funnel completion., • Build modular design systems that allow fast iteration and rapid testing., • Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance., • Elevate product storytelling to clearly communicate performance differentiation., • Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts)., • Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging., • Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points., • Translate behavioral data into structured UX improvements., • Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement., • Strong understanding of AI-powered design and productivity tools., • Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts., • Ability to evaluate AI-driven search, recommendation, and merchandising tools., • Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce., • Understand how AI can improve speed-to-market, personalization, and operational efficiency., • Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service., • Translate business objectives into structured UX roadmaps., • Maintain documentation, component specifications, and clean developer handoff processes., • Conversion rate improvement (overall and mobile)., • AOV lift driven by improved merchandising and bundling., • Bounce rate improvement on high-traffic landing pages and PDPs., • Funnel completion improvements (Add-to-Cart → Checkout)., • Page speed and UX performance metrics., • 4–6+ years designing DTC e-commerce experiences with measurable business impact., • Proven Shopify Plus experience (required)., • Strong portfolio demonstrating revenue or conversion improvement., • Proficiency in Figma and component-based design systems., • Working knowledge of CRO and experimentation best practices., • Comfort collaborating with developers and shipping in rapid cycles., • Strong understanding of behavioral analytics tools., • Demonstrated understanding and application of AI tools within digital commerce. Customer Engagement & Content-to-Commerce Leadership Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction. This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion. • Design highly engaging, immersive product journeys that increase time on site and deepen brand connection., • Curate content modules that blend performance storytelling with commercial clarity., • Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior., • Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels., • Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement., • A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.