Vice President, Data Analytics, Research & Insights
2 days ago
Montvale
Company Overview For over 40 years, Health Monitor has been a nationally recognized, targeted healthcare marketing platform for the Pharma/OTC industry. Our in-house, award-winning content studio creates bespoke healthcare education that fosters more productive patient-physician dialogues at every point of care—we call it #TheHealthMonitorDifference. We have the largest proprietary physician office network in the industry, with over 250,000 offices and more than 450,000 healthcare professionals engaging with our omnichannel educational products. Health Monitor delivers premium point of care content that empowers patients and HCPs with trusted information to achieve the best health outcomes while driving impactful ROI for brands. Learn more at Healthmonitornetwork.com and follow us on LinkedIn, X, YouTube and Instagram. Position Overview: Health Monitor Network (HMN) is seeking a Vice President, Data Analytics, Research & Insights to run a focused, practical insights and measurement function. This role is accountable for demonstrating performance, impact, and effectiveness of HMN’s digital and point-of-care solutions, supporting client decision-making, and elevating the quality and consistency of analytics and reporting across the organization. Success is defined by clarity of thinking, strong vendor orchestration, crisp storytelling, and disciplined execution. Core Responsibilities: 1. ROI Measurement and Client Value Storytelling • Own the partnership with third-party measurement providers like IQVIA, Symphony, Crossix etc., to conduct ROI and effectiveness studies., • Translate study outputs into clear, credible, and compelling value stories for clients, sales teams, and executives., • Ensure insights are framed around client objectives, decision points, and business impact rather than methodology., • Support sales pitches, renewals, and QBRs with defensible performance narratives. 2. Digital Analytics, Insights, and Reporting Leadership • Own HMN’s digital analytics and reporting function across screen, print, and digital products., • Establish clear standards for metrics, dashboards, reporting templates, and insight delivery., • Ensure consistency, quality, and timeliness of reporting across clients and campaigns., • Coach and mentor the analytics and reporting team, raising the bar on analytical thinking and communication., • Partner with Product, Sales, and Technology to improve how data is captured, interpreted, and operationalized. 3. Targeted Market Research to Support Point of Care Initiatives • Lead fast, fit-for-purpose market research efforts to answer specific business questions and justify proof-of-concept investments., • Determine when research is needed, what level of rigor is appropriate, and how to balance speed, cost, and insight., • Manage external research vendors, panels, and tools as needed., • Synthesize findings into concise recommendations that inform go-forward decisions. Qualifications: • 12+ years of experience in in analytics, research, insights, or measurement roles within healthcare, pharma, media, and an agency environment., • Hands-on experience working with third-party measurement partners such as IQVIA, Symphony, Crossix, or similar., • Strong understanding of digital and point-of-care measurement, performance metrics, and campaign reporting., • Demonstrated ability to translate data and research into clear, persuasive business narratives., • Direct experience in building novel data, digital and analytics capabilities, and leading analytics in support of critical strategic decisions around product or campaign optimization., • Experience leading and developing small to mid-sized analytics or insights teams., • Comfort operating in ambiguity and prioritizing effort against business impact., • Bachelor’s degree required; advanced degree a plus but not required. Nice to Have • Exposure to MMM, attribution, or advanced statistical methods., • Experience supporting new product launches or proof-of-concept initiatives., • Background in both research and digital analytics environments. Success in the First 90 Days Looks Like • Clear ownership and operating rhythm established with IQVIA and other measurement partners., • A sharpened, client-ready ROI and performance narrative aligned to HMN’s point-of-care and digital offerings., • Assessment and standardization plan for analytics, reporting, and insight delivery across the team. We are committed to providing equal employment opportunities to all employees and applicants, including individuals with disabilities. If you require reasonable accommodation during the application or interview process, please let us know. We will work with you to ensure that your needs are met in accordance with the Americans with Disabilities Act (ADA) and other applicable laws. While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel objects, tools, or controls; talk and hear. The employee regularly is required to walk and reach with hands. Employees frequently use computer keyboards, regularly travel both short and long distances via walking within the work site. The employee must regularly lift and/or move a laptop computer. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Employees view computer monitors frequently.