Digital Marketing Specialist
3 days ago
Austin
Job DescriptionDIGITAL MARKETING SPECIALIST Digital Marketing Full Time, Salary Job Family: HQ Support Location: Austin, Tx HQ - in office position Why Join Crunch Fitness – Undefeated Tribe? We’re not just opening gyms, we’re building communities. Undefeated Tribe is the fastest-growing Crunch Fitness franchise group in the nation, proudly expanding across Texas, Oklahoma, New Mexico, Missouri, and Minnesota. Twice named Franchise of the Year (2021 & 2024), we’re on a mission to transform lives through fitness, wellness, and connection. With 100+ clubs planned by 2028, there’s never been a better time to grow your career with us! Here’s why you’ll love being part of the Tribe: Bold, High-Energy Culture At Crunch Fitness, Undefeated Tribe, you’re not just an employee, you’re part of a team that thrives on hustle, creativity, and collaboration. We celebrate individuality and want voices like yours at the table. Unbeatable Perks Competitive pay, career advancement opportunities, and yes, a free Crunch Fitness membership. You’ll work in an environment built around health, strength, and community. Unlimited Growth With our rapid expansion, opportunities are everywhere. We invest in our people, promote from within, and give you the tools to level up your career faster than ever. Join the Tribe. Find Your People. Build Your Future. Position Overview Looking for a Digital Marketing Specialist who will be responsible for supporting the efforts of the marketing team to carry out marketing campaigns and programs with field operations at Crunch Fitness - Undefeated Tribe. What You’ll Do: The Digital Marketing Specialist will create and implement paid social media campaigns, track performance metrics, and optimize digital marketing efforts. This dynamic position requires a strong understanding of digital marketing trends, excellent communication skills, and the ability to multitask effectively. Our Digital Marketing Specialist supports our purpose “to enrich the lives of others through the power of well-being” through taking personal initiative to ensure the success of the organization and achievement of established and future goals. What Success Looks Like: • Launch and scale Paid social campaigns on Meta, TikTok, and Snapchat consistently hit or exceed lead, conversion, and ROI goals through active daily optimization., • Reporting and tracking in HubSpot are accurate, timely, and clearly show what’s working, what’s not, and what to do next., • You regularly test and refine creatives, audiences, and landing pages, then scale what wins., • Campaigns are aligned with brand and field marketing so messaging and visuals feel cohesive across channels and in clubs., • Budgets are well managed, resources are focused on high-performing efforts, and you’re seen as a responsive, organized partner to both the marketing team and field leaders. Responsibilities: • Develop and execute effective advertising campaigns on social media platforms such as Meta, TikTok, and Snapchat, ensuring alignment with our overall marketing strategy., • Monitor and manage campaigns daily, adjusting strategies as needed to improve performance and achieve KPIs., • Utilize HubSpot and other internal tracking tools for campaign tracking, lead management, and to create detailed performance reports., • Analyze campaign data to identify trends, insights, and opportunities for both creative recommendations as well as optimization and scaling., • Collaborate with the marketing team to ensure campaigns are fully integrated with all marketing channels for a cohesive and effective marketing strategy., • Prepare and present regular performance reports to stakeholders, providing actionable insights and recommendations for future campaigns., • Stay up-to-date with digital marketing trends and platform updates to continually enhance campaign effectiveness., • Manage budget allocation for digital advertising campaigns, ensuring optimal use of resources for maximum ROI., • Expert in driving leads and conversions through paid social media campaigns, • Perform A/B testing and other experiments to improve ad performance, including ad creatives, ad formats, landing pages, and audience targeting., • Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines., • Collaborate with the brand team to develop compelling visual assets and optimize content for social media platforms. Required Qualifications: • Bachelor’s degree from an accredited college or university in Marketing, Communications, Engineering or analytical related fields., • Proven experience (1+ years) in executing Paid Social campaigns, especially on Meta, with a strong portfolio of successful campaigns., • Excellent attention to detail – You are a QA Master, • Familiarity with HubSpot is a plus specifically in campaign tracking and reporting., • Strong analytical skills and experience with data analysis tools., • Excellent problem-solving abilities and a results-oriented mindset., • Strong communication and presentation skills, with the ability to translate data into actionable insights., • Ability to work independently as well as part of a team in a fast-paced environment., • Knowledge of other digital marketing channels and integration strategies is a plus., • Project Management: Excellent organizational skills to manage multiple campaigns and projects simultaneously., • Ability to prioritize tasks, meet deadlines, and work effectively in a fast-paced environment., • Attention to detail to ensure accuracy and quality in all digital marketing initiatives. Preferred Qualifications: • Certified Meta Media Buyer and/or other Digital Marketing certifications Travel: • Up to 10% for new store opening events and club support Benefits • Salaried Flexible PTO, • Paid Holidays, • Subsidized health insurance coverage (health, dental, vision) for full time positions, • Employer Paid Basic Life and AD&D, • HSA, • Voluntary Supplemental Life Insurance for employee, child, and spouse, • Free gym membership EQUAL OPPORTUNITY EMPLOYER UDT is an Equal Opportunity Employer, a drug-free workplace, and complies with ADA regulations as applicable. UDT provides equal employment opportunities to all employees and employment applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please note that Crunch Fitness - Undefeated Tribe does not offer visa sponsorship or support visa transfers for this position. Applicants must be authorized to work in the United States without the need for current or future visa sponsorship. At Crunch Fitness - Undefeated Tribe, we are always on the lookout for exceptional talent to join our team. Some of the roles listed are part of our evergreen hiring strategy, meaning we consistently seek to build a pipeline of qualified candidates. While not all positions may be actively hiring at this time, we encourage you to apply if the role aligns with your career goals. Your application will be considered as opportunities become available. Join us in making Crunch Fitness the talk of the town! Apply now and be a driving force in transforming lives through fitness.