Lead Social Media Strategist
15 days ago
Atlanta
Job DescriptionDescription: WHO WE ARE At Pavone Group, we’re more than a collection of marketing agencies—we’re a people-first creative collective where bold ideas meet sharp execution. With offices in Harrisburg, Philadelphia, and Atlanta, we help brands break through with insight-driven communications, dynamic creative, and innovative media strategies. We believe in collaboration, respect, innovation, and passion—and we’re growing our team with leaders who share those values. POSITION SUMMARY The Lead Social Media Strategist is a pivotal role within our Communications department, responsible for shaping and executing comprehensive social media strategies that align with business objectives and audience insights. This role leads the development of insight-driven content planning, manages day-to-day client communications, and ensures alignment across creative, media, and engagement teams. In addition to being a strong strategic thinker and communicator, this leader will manage a small team of social professionals, including the Account Planner/Social Strategist, Community Manager, and Influencer Specialist, to ensure cohesive execution across all social channels. The ideal candidate is a self-starter who brings both creative energy and operational precision, strong communication skills, and a proven ability to drive performance through collaborative planning and innovation. KEY RESPONSIBILITIES Strategy & Planning • Develop and deliver quarterly briefs for clients and creative teams that align with business goals and audience insights., • Build content calendars and establish content pillars aligned with insights, trends, and business objectives., • Partner with creative, media, community management, and account teams to ensure strategy alignment., • Provide clear briefs to content creators for organic content calendars., • Oversee influencer concepts, strategies, and selections to ensure authentic brand representation., • Serve as the day-to-day contact for social media and influencer communications with clients., • Directly manage and mentor three direct reports (Account Planner/Social Strategist, Community Manager, and Influencer Specialist)., • Lead development of monthly and quarterly performance reports evaluating campaign effectiveness and engagement., • 5–7 years of experience in social media strategy, content planning, or digital marketing, • Prior people management experience required., • Strong knowledge of organic social platforms, content trends, influencer marketing, and performance analytics, • Skilled in developing content calendars, creative briefs, and integrated social strategies., • Proven ability to mentor team members, coordinate cross-functional workstreams, and manage client relationships., • Familiarity with paid social boosting, influencer platforms/tools, and reporting dashboards preferred., • Excellent written/verbal communication and presentation skills. WHY JOIN US At Pavone Group, you’ll find a culture that values respect, innovation, and passion. We offer competitive benefits, opportunities for professional growth, and the chance to work with dynamic teams across industries. Here, your ideas will matter—and your impact will be felt. EQUAL OPPORTUNITY EMPLOYER Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.