Catering Sales Specialist
12 days ago
Philadelphia
Job DescriptionCatering Sales SpecialistABOUT HONEYGROW honeygrow is a growing, Philadelphia-based fast-casual restaurant built on bringing people together over quality, wholesome, simple food. Our team is what truly sets us apart, and building a distinctive brand is in our DNA. As we grow, we're looking for people who share our passion for building something great to join us. Core Values: • Work hard at work worth doing, • Your work directly betters people's lives and happiness, • Enlighten each other to enlighten our guests, • Always be learning, always be improving, • Be mindful of your surroundings, • Exceed expectationsABOUT THE ROLE honeygrow is hiring a Catering Sales Specialist. The Catering Sales Specialist reports to the VP of Operations Services, sits within the Operations Services (Catering) team, and has no direct reports. This is an outbound sales role: your job is to grow catering sales in your markets by finding new business customers, getting in front of them, and turning them into repeat accounts. Our catering support partner, Crumbs, handles inbound calls, emails, and day-of order coordination, so your time goes to prospecting, cold calling, tastings, and relationship building. Your bonus is as a share of the year-over-year increase in catering sales, so the more you grow the business, the more you earn. If you like the hunt, love being in front of people, and want to be paid for the growth you create, this is your role. WHAT YOU’LL DOOutreach & Prospecting • Build and work a target list of offices, schools, hospitals, event planners, property managers, and other business customers in each honeygrow market, • Cold call, email, and run multi-step outreach sequences in OmniRev to book conversations with new prospects every week, • Research each market to find new pockets of demand, such as new office buildings, campuses, recurring corporate events, and other high-volume catering opportunities near our restaurants, • Follow up on every lead until it is won, lost, or scheduled for later, so no lead goes cold without a reasonTastings & In-Person Selling, • Set up and run tastings and drop-offs for prospects and existing accounts, so decision-makers experience honeygrow firsthand, • Represent honeygrow at local events, networking groups, business associations, and office visits, • Partner with General Managers so tastings and first orders are executed well; the first order is the start of the relationship, not the end of the sale, • Walk prospects through catering menus, pricing, and the ordering experience in OLO Catering+, and help them choose the right package for their groupRelationship Building & Account Growth, • Own the relationship with every account you win: check in after orders, gather feedback, and keep them ordering, • Turn one-time orders into standing orders, recurring group programs, and corporate accounts, • Identify and re-engage accounts that have slowed down or stopped ordering, and win them back, • Partner with Crumbs so inbound requests and day-of coordination for your accounts are seamless, and step in when an account needs a direct contact, • Place and manage catering orders in OLO Switchboard for your accounts when neededPipeline, CRM & Reporting, • Keep every lead, contact, activity, and account current in OmniRev; if it isn’t in the CRM, it didn’t happen, • Report weekly on outreach activity, pipeline, new accounts, and closed revenue to the VP of Operations Services, • Share what you’re hearing from customers (menu feedback, pricing objections, competitor activity) with Operations Services, Marketing, and Finance, • Partner with Marketing on catering campaigns, collateral, and seasonal pushes in your marketsHOW SUCCESS IS MEASURED, • Every measure for this role is a sales result, tracked in OmniRev and the catering sales reports., • Year-over-year catering sales comp: growth in catering sales in your markets versus the same period last year. This is the number your bonus is paid on., • New guest acquisition: the number of new business accounts that place a first catering order each month, • Ordering frequency: how often your accounts reorder, and the share that reorder within 90 days of their first order, • Account retention: accounts still ordering year over year, plus win-backs of accounts that had gone quiet, • Outreach activity: weekly calls, emails, sequences run, tastings booked, and meetings heldHOW YOU WORK, • Hunter at heart: you pick up the phone every day, and a “no” today is just a follow-up date, • Relationship builder: you remember the office manager’s name, the team’s favorite order, and when their next all-hands is, • Persistent + organized: you work a large pipeline without letting leads go cold, and your CRM always reflects reality, • Results-driven: you measure your week in booked tastings, first orders, and reorders, not just activity, • Team player: you partner with GMs, Crumbs, and the Operations Services team so every order your accounts place goes rightWHAT YOU’LL NEED, • Comfort cold calling and cold emailing every day, • Strong in-person presence: you can run a tasting, work a room, and build a relationship fast, • Organization and persistence to manage a large pipeline and consistent follow-up, • Comfort working in a CRM and willingness to learn OmniRev, OLO Switchboard, and OLO Catering+, • Ability to travel locally to restaurants, client sites, and events across your markets, • Valid driver’s license and reliable transportationNICE TO HAVE, • 2+ years of outbound or B2B sales experience with a record of hitting or beating goals, • Catering, restaurant, food service, or hospitality sales experience, • Experience with OmniRev, OLO, ezCater, or similar catering and CRM platforms, • Existing relationships with offices, schools, hospitals, or event planners in a honeygrow market, • Experience selling into multi-location or corporate accountsTOOLS YOU’LL HAVE, • OmniRev CRM: your pipeline, contacts, activity tracking, and reporting, • OmniRev sequencing + automation: multi-step call and email outreach cadences so follow-up never slips, • OLO Switchboard: placing and managing catering orders for your accounts when needed, • OLO Catering+: catering menus, pricing, and the ordering experience your clients use, • Crumbs: our catering support partner, covering inbound calls and emails and day-of order coordination so you can stay focused on sellingWHO YOU’LL WORK WITH, • Internal: VP of Operations Services, the Operations Services team, District Managers and General Managers in your markets, Marketing, and Finance, • External: Business customers and event planners, Crumbs, OmniRev, OLO, and delivery and marketplace partners such as ezCaterWORK ENVIRONMENT & PHYSICAL REQUIREMENTS This role is based at honeygrow’s Restaurant Support Center in Philadelphia, with occasional visits to restaurant locations to support new openings and system maintenance. Work is primarily performed in an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Please note that this is not a remote position. honeygrow’s Restaurant Support Center (HQ) is located in Philadelphia, PA. honeygrow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status., or any other class protected by applicable law. EEO Employer M/F/Vet/Disabled. If you require reasonable accommodation during any part of the employee selection process or employment process, please direct all inquiries to hr@honeygrow.com. honeygrow does not accept unsolicited resumes from third-party recruiters or employment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with honeygrow. Any unsolicited resumes sent to honeygrow are deemed to be the property of honeygrow, and honeygrow reserves the right to hire those candidate(s) without any financial obligation to the recruiter or agency.
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