Port Washington
Job DescriptionAbout the Role: Dashing Diva is seeking a Web Designer who combines strong visual design skills with hands-on front-end development and fluency with AI-assisted design and coding tools. This is not a traditional web designer role — we need someone who can use AI tools such as Claude, Cursor, Figma AI, and similar platforms to prototype, build, and optimize at a pace that matches our growth. You will own the design, development, and ongoing optimization of DashingDiva.com — our direct-to-consumer storefront and the brand’s digital flagship. This role sits within the Creative team and works closely with the Sr. Art Director (Retail/Print), the Korea-based Sr. Designer (UX/UI), and the Marketing team. You will take direction from the Creative Director and collaborate with the Ecom/Media team on conversion optimization and performance. What You Will Do: Website Design & Development • Own the full redesign and ongoing evolution of DashingDiva.com — from wireframes through production code., • Build responsive, high-performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI-assisted coding tools., • Design and implement product detail pages (PDPs) that showcase 300–500 SKUs across five product franchises with rich imagery, video, and UGC integration., • Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events., • Implement and maintain the site’s visual design system — ensuring consistency across all pages, emails, and digital touchpoints.AI-Assisted Design & Prototyping, • Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts., • Build and maintain a library of reusable, AI-generated components and templates that accelerate production across the site., • Leverage AI for image optimization, asset generation, and content personalization where applicable., • Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team.Conversion & Performance Optimization, • Partner with the Ecom/Media team (Natalie, Joseph) to optimize site speed, conversion rates, and user experience., • Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow)., • Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements., • Ensure all pages meet Core Web Vitals standards and are optimized for mobile-first browsing.Cross-Functional Collaboration, • Coordinate with Sr. Designer, Korea s on UX/UI direction and design system alignment., • Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital., • Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed., • 3–5 years of experience in web design with hands-on front-end development (HTML, CSS, JavaScript)., • Strong portfolio demonstrating both visual design and functional web builds — not just mockups., • Proficiency with Shopify (Liquid templating) or a comparable e-commerce platform., • Demonstrated use of AI-assisted design or coding tools (Claude, Cursor, GitHub Copilot, Figma AI, v0, or similar). This is not optional — we want someone who already works this way., • Proficiency in Figma for design collaboration, wireframing, and handoff., • Experience with responsive design, mobile-first development, and cross-browser compatibility., • Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion-focused design., • Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions.Preferred, • Beauty, CPG, or fashion ecommerce experience — understanding of PDP best practices, visual merchandising, and seasonal campaign cycles., • Experience with AI image generation tools (Midjourney, Firefly, DALL-E) for creating or enhancing web assets., • Familiarity with email/CRM design (Klaviyo or similar)., • Motion/animation skills (CSS animations, Lottie, lightweight video integration)., • Experience managing or coordinating with offshore design/production teams., • Bilingual Korean-English is a plus (given Korea team coordination), but not required.You’ll love working at Dashing Diva because:, • Great work environment to grow and learn new skills, • We are collaborative and work closely with each other, • We give everyone a chance to be creative and value input and feedback, • We participate in fun events like Beautycon, NYFW, • In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities Powered by JazzHR MkQIqi1vQl