Director of Marketing
2 days ago
Austin
Director of Marketing OTHR Management Company (OMC) is a portfolio company, strategically investing in people and communities. Setting the standard of investing in professional development, creating an atmosphere that supports growth – internally and for the communities where we exist, while providing first-class benefits is a standard that is echoed in all our brands. We build moments that move—whether through immersive experiences, high-touch hospitality, or category-shifting technology. YOU: You're an operator with taste and authority. A strategist who translates CEO vision into execution, momentum into results, and brand into something consistently seen, understood, and respected. This is a player-coach seat. You'll set strategy and stay close to the work- drafting the email, reviewing the deck, pulling the pipeline report, sitting with sales when the deal is at risk. You lead a small brand-and-content team while owning the demand engine yourself. If you've ever said "marketing should be measured against pipeline, not impressions" out loud at a job and meant it, keep reading. REPORTS TO: CEO DIRECT REPORTS: Content Manager (and/or Agency) and Brand Designer OUR CORE VALUES: • Build Like a Partner: We show up like owners, not order-takers. We collaborate, contribute, and co-create. We don’t just pass the baton — we run beside each other with shared vision and full commitment., • Own The Outcome: Everyone leads from where they stand. We take full responsibility- not just for tasks, but for results. We don’t wait to be told - we build to be proud., • Make Moments Matter: We don’t just do work — we create meaning. Every email, interaction, and touchpoint is a chance to leave someone better than we found them., • Purposeful Excellence: Excellence isn’t a flex — it’s a form of care. We pursue mastery not for ego, but because people, moments, and missions deserve our best. A SNAPSHOT OF YOUR RESPONSIBILITIES: Demand and Pipeline • Build and run the demand engine across organic, content, social, partnerships, email, referral, and local visibility and identify when it's time to layer in paid., • Hit a marketing-sourced pipeline target every quarter (set jointly with the CEO and sales leadership in your first 60 days)., • Own marketing's contribution to closed/won revenue across OMC's operating brands, with a particular focus on Fifth Street DMC and the corporate buyer audience., • Build lightweight, testable campaigns that generate qualified inbound and warm opportunities and kill the ones that don't work, fast. Sales Enablement and RFP Messaging • Partner with our Directors of Sales (East and West) and the CEO on prospecting strategy, list sourcing, and lead-gen programs that actually move pipeline., • Own messaging consistency on inbound RFPs and pitch responses — capabilities decks, case studies, AE-editable templates, win themes by buyer type., • Build a closed-loop process: track win/loss reasons, feed them back into messaging and targeting, and re-test. Marketing learns from every deal sales runs., • Prepare presenters, tailor narratives, and sit in on pitches when the moment calls for it. Brand, Content and Story • Direct the Brand Designer and Content Manager. Set a high bar for quality, voice, and visual consistency across all five brand surfaces., • Strengthen brand awareness across OMC markets and within target corporate buyer communities., • Oversee the deployment of social strategy and execution across 5 accounts (Founder Personal, Fifth Street, OTHR Agency, ROAM, OMC) each with a distinct voice and audience., • Own the editorial strategy and publishing rhythm for 4 site blogs (Fifth Street, OTHR Agency, ROAM, OMC) including topic planning, SEO/AI-discovery alignment, and repurposing into social and email., • Own the strategy, writing, list health, and performance of 5 newsletters; segmented audiences, A/B testing, growth targets, and engagement reporting per list., • Own the marketing calendar across all properties. Systems, Measurement + Operations • Operate HubSpot as the source of truth: clean data, working workflows, segmented lists, accurate attribution, dashboards leadership actually uses. Use it to articulate what is and what is not working. Double down on what works., • Own performance of 5 websites across OMC's operating brands — including SEO strategy, AI/LLM discoverability (how we show up in ChatGPT, Perplexity, Google AI Overviews), site analytics, and conversion path optimization., • Be the AI-native operator on the leadership team. Set the standard for how marketing and by extension, the broader org; uses AI to work faster, smarter, and more consistently. Build prompt libraries, content workflows, and automation that compound over time. Train the team. Document what works., • Define the KPI framework, build the reporting cadence, and translate analytics into recommendations, not just decks., • Own the marketing budget against growth objectives, with a strong bias toward testing, iterating, and reallocating mid-quarter., • Balance long-term brand building with short-term performance visibility. COMPENTENCIES: • 5+ years in growth marketing, demand gen, or marketing operations ideally with a stretch into B2B services, hospitality, events, or experiential., • Demonstrated ownership of a marketing-sourced pipeline number (not just "supported sales"). You can talk through your funnel math., • Working knowledge of HubSpot; list segmentation, nurture flows, deal attribution, custom reports, dashboards. It's our system of record across the portfolio, and you'll be the one keeping it honest., • AI-native. You're already using AI tools daily to write, research, analyze, prototype, and ship faster and you have a point of view on where it works and where it doesn't. You can set standards and build workflows that the rest of the org can adopt, not just use AI yourself in a corner., • Proven ability to drive demand through organic and relationship-driven channels; content, partnerships, referral, community, not just paid., • Strong analytical chops. You can build a dashboard, defend an attribution model, and translate numbers into a recommendation a non-marketer will act on., • Experience running a closed-loop sales-and-marketing process: win/loss, message-market fit, sales feedback into campaign design., • Experience managing multiple brands or properties simultaneously without letting any of them drift. You're allergic to "good enough" content shipped under a brand name., • Working knowledge of SEO and AI-search optimization (LLM visibility, schema, content structuring for ChatGPT/Perplexity/Google AI Overviews) or a credible plan to get fluent fast., • Strong content and storytelling instincts, you can edit a piece of copy and recognize when a deck isn't working., • Comfort being both strategic and hands-on. You'll set the plan and you'll also draft the email., • Experience reporting to a founder or small-team leadership. You can take a CEO's vision and convert it into a plan and a budget without needing a forty-step process., • Resourceful, entrepreneurial, builder mentality. You're energized by structure-from-scratch, not paralyzed by it., • Comfortable being onsite, in market, and plugged into the cities where OMC operates., • Familiarity with local partnership marketing and community-based brand growth., • Paid social / paid acquisition experience (helpful as we scale; not required day one)., • Working knowledge of Asana, Canva, Slack, and the Microsoft suite. LIFE at OMC: At OMC, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change the creative event experience -- an experience made whole by our unique backgrounds and perspectives. We care for our team and have a comprehensive benefits package to support you. We offer medical, dental, vision, generous paid time off, paid parking, paid parental leave, company match 401K and company social events. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.