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Please note that applications will not be considered unless they include a cover letter. The 14th Street Y is a vibrant community center located in downtown Manhattan and grounded in the belief that contemporary Jewish sensibilities and culture can be a source of inspiration, connection, and learning. Each year, tens of thousands of New Yorkers of all ages, races, and ethnicities come to 14Y as members, visitors, or partners to experience our high quality, varied and inclusive programs centered around arts and culture, early childhood education, summer camps, fitness and aquatics, and older adult services. 14Y is part of Educational Alliance (EA)’s network of community centers in Lower Manhattan. One of New York City’s original settlement houses, EA was founded in 1889 to offer educational, social, and cultural services to immigrants arriving to the Lower East Side. Today, EA is a proudly Jewish institution that partners with the diverse communities throughout Lower Manhattan. We provide New Yorkers with high-quality, transformational programs that enhance their well-being and socio-economic opportunities, reflecting our belief that everyone in our city should be given the tools to truly flourish and thrive. The Associate Director will serve as a strategist and a practitioner, helping to create and implement marketing plans to support and grow 14Y’s diverse range of programs and overseeing production and distribution of collateral. The Associate Director will build brand awareness through all forms of media, including print and digital advertising, print collateral, social media, strategic alliances and partnerships, and direct marketing. The ideal candidate will be able to work with many different audiences across different types of media, with a proven background in outreach and building partnerships. Reporting directly to Educational Alliance’s Director of Communications, the Associate Director will work collaboratively with staff across all 14Y programs, as well as 14Y leadership. The Associate Director will supervise the Marketing Associate and work closely with the organization’s graphic designer. KEY RESPONSIBILITIES AND ACCOUNTABILITIES Promotion and Strategy (60%) Work in partnership with 14Y leadership and EA’s Director of Communications to develop a strategic marketing framework and clear, consistent brand strategy for 14Y that will expand visibility in the community and effectively reach new audiences. Work in partnership with 14Y leadership and EA’s Director of Communications on 14Y fundraising initiatives, events, and other campaigns. Refine and implement promotional strategies across website, social media, and print collateral for all 14Y programs including membership, preschool, camp, fitness, Jewish cultural programs, adult classes and workshops, older adult programming, fitness, aquatics and more. Track impact of programmatic messaging and promotional efforts. Build and maintain excellent external and interdepartmental relationships to ensure successful planning and execution of marketing strategy for 14Y programs and events. Work with EA’s Director of Communications on press strategy to elevate awareness of and publicity for 14Y programs. Management (40%) Supervise the 14Y marketing team, including Marketing Associate, consultants, and interns (when applicable). Lead and guide both the internal marketing staff and 14Y program staff in managing social media, newsletter, website, and collateral production. Manage partners and vendors, including printers and mail houses. Coordinate marketing efforts with the Educational Alliance team, when needed. Provide fiscal management and oversight for the 14Y marketing department as well as 14Y programs’ marketing budgets. Work with Marketing Associate to maintain marketing inventory, signs, and wayfinding, identifying program and building needs. JOB REQUIREMENTS Bachelor’s Degree in Marketing or Communications or similar work experience is required. Master’s Degree is a plus. Passion for outreach and for building community. 5-7 years of experience in Marketing/Communications in the nonprofit or for-profit sector. Experience planning and executing marketing campaigns, budgets, and projects. Excellent verbal and written communication skills, with proven ability to tell a compelling story. Strong analytical, planning, and organizational skills High degree of personal accountability with significant emphasis on internal and external customer service. Demonstrated ability both as a manager and as a team player with the willingness to adapt to achieve shared goals. Ability to take direction and work in a fast-paced environment, balancing and prioritizing the needs of multiple departments. Experience using WordPress, Asana, Constant Contact, Sprout Social, or similar management tools and aware of evolving trends in social media/digital advertising. Integrity, resourcefulness, creative problem solving, and a willingness to pivot as needed. Knowledge of Jewish culture and values is a plus but not necessary.

About Phipps Neighborhoods: At Phipps Neighborhoods, we create safe, inclusive spaces where community members access education, career, and economic opportunities to succeed at school and work, raise healthy families and build thriving communities. Position Summary: Under the supervision of the Outreach Coordinator, the Part-time Outreach Specialist is responsible for supporting the Workforce Department in achieving outreach and enrollment goals for all programs including SYEP, WLG, OY, CNH, CWE, and T2C. The role will focus on content creation and implementation for our social media platforms. Duties & Responsibilities: Participate in the development and implementation of online marketing strategy. Optimize Workforce program exposure through social media platforms (Instagram, LinkedIn, TikTok, Facebook, and X [formerly Twitter]). Savvy in curating content on Canva platform and using the web-based program’s features. Collaborate with the Outreach Coordinator and Phipps Neighborhoods Marketing team in identifying gaps in Outreach and Marketing efforts. Create innovative ideas to promote the Phipps Neighborhoods brand and Workforce programs. Manage and update the Salesforce database; track and analyze the effectiveness of your outreach. Disseminate flyers to community-based organizations, community centers, libraries, high schools, etc. Facilitate programmatic info sessions to partners and potential candidates. Cultivate relationships with hard-to-recruit youth and young adults in the community. Responsible for collecting, reviewing and assisting participants with the completion of the application process at the intake site. Perform any tasks deemed necessary by the supervisor. Qualifications: High School Diploma or High School Equivalency At least 2 years of relevant marketing experience Strong interpersonal skills Have knowledge of using current social media platforms Public speaking & relationship building skills Ability to communicate with a variety of different stakeholders Able to work independently and with a team Sense of humor Willingness to travel to perform responsibilities Physical Demands: The employee must regularly lift and/or move up to 10 lbs. and occasionally lift up to 25 lbs. lifting and transporting of moderately heavy objects, such as outreach tables, chairs and boxes of outreach materials. Employee will occasionally be required to attend outdoor