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Job Description Part-Time Marketing Specialist Job Summary The Marketing Specialist supports council-wide marketing and communications efforts by creating engaging content, managing digital channels, and producing promotional materials that increase program participation, strengthen recruitment, and raise overall awareness of Girl Scouts of Central & Southern New Jersey (GSCSNJ). This position reports to the Director of Mission Operations and works closely with the Marketing & Creative Designer who will provide task and project direction to support department initiatives. The Marketing Specialist carries out day-to-day marketing tasks, including social media, email campaigns, website updates, and graphic design while maintaining brand consistency and alignment with GSCSNJ and Girl Scouts of the USA (GSUSA). Essential Responsibilities This list is not meant to be exhaustive of all tasks and responsibilities. Other duties may be assigned as needed or may be unique to a specific instance of a job. Social Media Management • Fulfill requests for program promotion, • Plan and schedule GSUSA provided posts and adapt them for local audiences, • Write engaging, creative captions and content to increase audience engagement, • Schedule and track approved social media posts in Cloud Campaign, • Create and distribute a monthly program newsletter by sourcing content, writing copy, and formatting, • Build and maintain web-to-lead forms to support recruitment tracking, • Monitor and process GSUSA website updates, • Perform content edits as directed by department requests and council initiatives, • Create flyers, social media graphics, and other promotional materials for membership and program initiatives, • Update GSUSA provided flyers for local use, • Follow all GSUSA brand guidelines to design captivating forms of marketing Qualifications Preferred • Strong written and verbal communication skills, • Proficiency with social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok a plus), • Experience with email marketing platforms (Salesforce Marketing Cloud a plus), • Basic website content management skills (basic HTML and Adobe Experience Manager a plus), • Graphic design skills (Adobe Creative Suite required – specifically Photoshop and Illustrator), • Frequent mobility and/or sitting or standing for extended periods of time, • Manual dexterity to operate a computer keyboard, copier machine, and other office equipment, • Ability to communicate effectively over the phone, • Ability to work a flexible, part-time schedule. Hours vary in accordance with project and council needs., • Provide own transportation for travel within the Council’s jurisdiction In accordance with federal law and Girl Scouts of the USA policy, we do not discriminate on the bases of race, color, national origin, sex, age, or disability. Girl Scouts is an Equal Opportunity Employer Committed to Diversity.