Social Media Manager - Laboratory Express
3 days ago
Los Angeles
Job Description Social Media Manager - Laboratory Express Lead and execute Laboratory Express's social media strategy to build brand awareness, engage healthcare professionals, and promote our laboratory logistics services across digital platforms. Key Responsibilities: Strategy & Planning: • Develop and implement comprehensive social media strategy aligned with business goals, • Create monthly content calendars for all social media platforms, • Identify target audiences including healthcare facilities, laboratories, medical practices, and industry partners, • Set measurable KPIs and goals for engagement, reach, and lead generation, • Stay current on healthcare industry trends and social media best practices, • Create engaging, original content (text, images, videos, graphics) for multiple platforms, • Develop content themes around laboratory services, healthcare logistics, patient care, and industry news, • Write compelling copy that reflects Laboratory Express's brand voice, • Design graphics using Canva, Adobe Creative Suite, or similar tools, • Produce short-form videos showcasing services, testimonials, and behind-the-scenes content, • Ensure all content complies with healthcare regulations (HIPAA), • Manage daily activities on Facebook, Instagram, LinkedIn, Twitter, and YouTube, • Monitor and respond to comments, messages, and mentions promptly, • Build and nurture online communities with healthcare professionals, • Engage with followers and industry influencers authentically, • Share relevant industry news, educational content, and company updates, • Track and analyze social media metrics (engagement rate, reach, impressions, conversions), • Use analytics tools (Facebook Insights, Google Analytics, LinkedIn Analytics), • Generate monthly performance reports with insights and recommendations, • A/B test content strategies to optimize performance, • Monitor social media ROI and demonstrate impact on business goals, • Plan and execute paid social media campaigns (Facebook Ads, LinkedIn Ads), • Manage advertising budgets effectively, • Target specific healthcare audiences with precision, • Create ad copy and visuals for campaigns, • Monitor campaign performance and optimize for better results, • Maintain consistent brand voice, tone, and visual identity across all platforms, • Monitor online reputation and address negative feedback professionally, • Collaborate with marketing team to ensure cohesive messaging, • Protect and enhance Laboratory Express's brand image online, • Work with sales and marketing teams to support business objectives, • Coordinate with graphic designers for visual content needs, • Partner with operations team to share company news and achievements, • Collaborate with HR on employer branding and recruitment content, • Create content that educates healthcare providers about laboratory logistics, • Highlight patient care improvements through reliable specimen transport, • Share laboratory industry news and regulatory updates, • Feature testimonials from satisfied healthcare partners, • Promote Laboratory Express's commitment to quality and compliance Required Qualifications: Education & Experience: • Bachelor's degree in Marketing, Communications, Public Relations, or related field, • 2-4 years of experience managing social media for B2B companies, • Healthcare or medical industry experience strongly preferred, • Platforms: Expert knowledge of Facebook, Instagram, LinkedIn, Twitter, YouTube, • Tools: Proficiency with Hootsuite, Buffer, Sprout Social, or similar scheduling tools, • Design: Experience with Canva, Adobe Photoshop, or other graphic design software, • Analytics: Strong understanding of social media analytics and Google Analytics, • Advertising: Experience managing Facebook Ads Manager and LinkedIn Campaign Manager, • Video: Basic video editing skills (iMovie, Adobe Premiere, CapCut), • Creative: Strong creative thinking with eye for visual design, • Writing: Excellent writing, editing, and proofreading skills, • Communication: Professional communication with internal and external stakeholders, • Organization: Ability to manage multiple projects and deadlines simultaneously, • Analytical: Data-driven approach to decision-making, • Adaptability: Quick learner who stays current with platform changes, • Detail-oriented: Meticulous attention to accuracy and brand consistency, • Understanding of HIPAA compliance and healthcare regulations, • Knowledge of SEO and content marketing principles, • Experience with influencer partnerships, • Photography and videography skills, • Certification in social media marketing (Hootsuite, HubSpot, Meta Blueprint) Key Performance Indicators (KPIs): • Follower growth rate across all platforms, • Engagement rate (likes, comments, shares, saves), • Reach and impressions, • Click-through rates on posts and ads, • Lead generation from social media, • Website traffic from social channels, • Brand sentiment and reputation scores, • Social media ROI and conversion metrics Work Environment: • Location: Remote, • Employment Type: Full-time, • Schedule: Monday-Friday with occasional evening/weekend monitoring, • Compensation:, • Benefits package included Benefits: • Health, dental, and vision insurance, • 401(k) with company match, • Paid time off (PTO) and holidays, • Professional development opportunities, • Flexible work arrangements, • Creative and collaborative work environment, • Opportunity to make an impact in healthcare industry Why Join Laboratory Express? • Work in the growing healthcare logistics sector, • Contribute to improving patient care through better laboratory services, • Collaborative team culture that values creativity, • Opportunity to build and shape social media presence from the ground up, • Make a meaningful impact in the healthcare community The ideal Social Media Manager for Laboratory Express is a creative storyteller who understands both B2B marketing and the healthcare industry. You're passionate about building online communities, data-driven in your approach, and excited to educate audiences about the important role laboratory logistics plays in patient care. Company DescriptionLaboratory Express is one of the leading companies equipping healthcare providers.Laboratory Express is one of the leading companies equipping healthcare providers.