Internal GTM Marketing Specialist
3 days ago
Ridgewood
Job DescriptionRole Overview Fitometry Health Club is seeking an Internal Go-To-Market (GTM) Marketing Specialist to own how our services, programs, and experiences are introduced, positioned, and activated inside the club. • This role is ideal for a strategic marketer who thrives at the intersection of launch & promotion strategy, member experience, and operational execution—and wants to apply true GTM thinking in a dynamic, people-first environment., • This role requires a marketer with proven strategic experience assessing opportunities and building effective GTM campaigns that directly drive member engagement and revenue., • THIS IS NOT A TRADITIONAL DIGITAL OR SOCIAL MEDIA ROLE. This position is hyper-focused on internal GTM execution across the member journey—ensuring the right message reaches the right member at the right moment using Fitometry’s internal channels and frontline teams. Primary tools include: - Email and SMS campaigns - App notifications - In-club digital tools (TVs, consoles, signage) - Staff-facing messaging, scripts, and education Core Responsibilities Go-To-Market Strategy & Launch Execution • Own internal GTM strategy for new services, programs, and initiatives, • Develop positioning, value propositions, and messaging tailored to the Fitometry member journey, • Create launch plans that align timing, channels, and staff activation, • Leverage Fitometry’s defined member journey to identify high-impact promotional inflection points, • Match offerings to member behaviors, milestones, and readiness signals, • Build drip campaigns and targeted messaging to drive:, • Program awareness, • Personal training and coaching engagement, • Class and recovery utilization, • Member events and challenges, • Create internal sales enablement tools, talking points, and messaging frameworks, • Partner with Membership, Personal Training, Group Fitness, and Management teams, • Translate GTM messaging into in-club visuals and digital placements, • Analyze campaign performance, engagement, and conversion metrics, • Gather feedback from members and frontline teams Value Plus Experience - Experience in the fitness, wellness, or lifestyle industry - Graphic design background or strong visual storytelling skills - Social media experience (supporting role; not the primary focus) - Understanding of in-club technology and digital display systems What Success Looks Like • New services launch with clarity, alignment, and momentum, • Members understand and value offerings before they’re sold, • Staff feels confident, informed, and aligned in their messaging, • Program participation and upgrades increase organically, • Internal marketing becomes proactive, intentional, and measurableWhy Fitometry, • Mission-driven, premium fitness environment, • Direct impact on member experience, revenue, and retention, • Free membership and training perks, • Flexible schedule with high ownership and visibility, • Opportunity to define how internal GTM marketing is executed—correctly