Field Marketing Specialist - Mid Atlantic Region
2 days ago
New York
Job Description About the Role: This is not a desk job. As the Field Marketing Specialist for the Mid-Atlantic region, you’ll be on the ground, making things happen—building brand awareness, securing partnerships, and driving customer engagement. You’ll seek out and execute high-impact marketing opportunities, working closely with store teams, community partners, and event organizers to grow the Just Salad brand. We’re looking for someone who is a natural connector, thrives on getting things done, and isn’t afraid to strike up a conversation—whether it’s with a local business owner, a corporate partner, or a customer. You need to be a self-starter who takes ownership, finds opportunities before they arise, and turns strategy into action. Location: Must be located in South Jersey or Greater Philadelphia Reports to: Senior Field Marketing Manager What You’ll Do • Serve as the local store marketing lead for three key regions: New Jersey, Pennsylvania, and Washington, D.C., • Be the Face of Just Salad: Build relationships, support store teams, and represent the brand at local activations across your markets. Frequent travel required., • Find & Secure Opportunities: Proactively source events, partnerships, and grassroots activations that drive local awareness and traffic., • Measure & Optimize: Track performance of activations and partnerships, using results to refine future strategy., • Execute Flawlessly: Plan and run promotions, events, and in-store programs end-to-end., • Partner with Store Teams: Work closely with District and Store Managers to ensure marketing efforts translate into sales and guest growth., • A go-getter. You don’t wait for direction—you take action., • A connector. You may not be the loudest person in the room, but you know how to build meaningful relationships., • A problem solver. If something doesn’t go as planned, you figure it out and keep moving., • Execution-focused. Ideas are great, but you know real impact comes from getting things done., • Organized & detail-oriented. You juggle multiple projects without dropping the ball., • Resilient. Fast-paced, ever-changing environments don’t stress you out—they motivate you., • Bachelor’s degree preferred; equivalent experience considered., • 2-3+ years of field marketing or event experience (hospitality or retail preferred)., • Proven track record of securing local event partnerships and executing activations., • Experience tracking and analyzing marketing activations, using data to optimize future efforts., • Experience planning and executing events, including vendor coordination., • Ability to capture high-quality on-the-ground content (photos/videos) for marketing use., • Bilingual (Spanish & English) preferred., • Flexible schedule, including nights and weekends, to support events and store openings., • Willingness to travel approximately 60% of the time, depending on business needs., • Valid driver’s license and access to a reliable personal vehicle required., • Make an impact. Build and execute local marketing strategies that drive real results., • Build connections. Work directly with community partners, businesses, and local leaders., • Travel with purpose. Support new markets and help grow the Just Salad brand., • Competitive annual salary: $67,000 – $70,000 + eligible for corp bonus, • Medical, Dental, and Vision Insurance, • Voluntary Long-Term Disability, Hospital Indemnity, Accidental Insurance, Life + AD&D, • Paid Vacation, Sick days, and Holidays, • Employee Assistance Program (EAP), • 401(k) eligibility, • Pre-tax benefits (Commuter Benefits, FSA + HSA), • Summer Fridays, • Fitness discounts, • Free Just Salad meals while working About Us Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, market plates, soups and smoothies, including classic offerings and rotating seasonal favorites. Empowering customers to “Eat with Purpose,” Just Salad is a Certified B Corporation™ and home to the world’s largest restaurant reusable program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has over 100 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, Massachusetts and Washington D.C.