Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid
2 days ago
El Segundo
Job Description Location: Hybrid, El Segundo Type: Full-time Salary: $80k-$130k About SRI Labs SRI Labs is a Los Angeles–based innovation company dedicated to creating science-driven beauty and wellness tools that make people feel confident, beautiful, and empowered. Recognized alongside brands like Dyson and Shark/Ninja, we’ve pioneered the first hair dryer with integrated red-light therapy, bringing salon-grade technology and wellness science into the home. Featured in Vogue, Allure, and Forbes, we’re expanding rapidly — and looking for a Head of CRO to architect and scale the next level of digital performance across our ecommerce ecosystem. The Opportunity This is a leadership role for a data-obsessed optimizer who lives at the intersection of analytics, design, psychology, and revenue growth. You’ll own conversion across our funnels — from ad click to checkout — optimizing every touchpoint for engagement, clarity, and performance. You’ll partner closely with creative, product, and performance marketing teams to test, learn, and scale what works, while building a CRO function that can continually drive profit growth. What You’ll Do 1. CRO Leadership & Strategy • Own and scale SRI Labs’ testing roadmap across landing pages, PDPs, and funnels., • Define hypotheses and prioritize experiments that drive measurable uplift in CVR, AOV, and LTV., • Translate customer insights and analytics into actionable test ideas. 2. Data-Driven Optimization • Use tools like Google Optimize, Convert, or VWO (and GA4, Hotjar, etc.) to analyze performance., • Develop frameworks for statistical significance and learning loops., • Implement a rapid test-and-learn cadence across acquisition and retention touchpoints. 3. Cross-Functional Collaboration • Partner with Creative Strategy, Performance Marketing, and Product teams to align hypotheses and execution., • Guide design and copy decisions using quantitative and qualitative data., • Build reporting dashboards that visualize impact and learnings. 4. Funnel Innovation • Rethink our funnels and checkout experience to reduce friction and maximize clarity., • Introduce personalization and dynamic optimization tactics to improve UX and customer flow., • Optimize for both short-term conversions and long-term customer value., • Foster a speed + learning mindset, aligned with our core values Who You Are • 4+ years in CRO, growth marketing, or UX optimization, ideally for high-performing DTC brands., • Expert in A/B testing platforms, analytics tools, and heat mapping software., • You combine quantitative rigor with creative intuition., • You’re fluent in statistical analysis, UX psychology, and revenue metrics., • Deep understanding of Ecommerce KPIs (CTR, CVR, AOV, CPA, LTV)., • Strong communication skills — you turn data into stories and insights people act on. SRI Labs Core Values • Team Player – We collaborate with humility and respect., • Effort & Attitude: How you show up matters — every day, every week, every month., • Hungry & Growth Oriented – We’re relentless about improvement., • Speed – We move fast and execute decisively., • Innovative – We experiment boldly and think differently Why Join Us • Be part of a fast-growing, premium innovation company shaping the future of beauty and wellness., • Work directly with leadership on high-impact initiatives that move the business forward., • Enjoy creative autonomy, rapid testing cycles, and measurable wins., • Opportunity to build and lead a CRO function from the ground up. How to Apply Send your resume AND submit a 5 - 10 min video, (ideally loom) with a portfolio of test results or CRO wins, and a brief note about your biggest conversion breakthrough. • Subject: Head of CRO – SRI Labs – [Your Name]Company DescriptionWe are a rapidly growing beauty-tech start-up company and we are looking for driven, knowledgable, and game changing people to join our team!We are a rapidly growing beauty-tech start-up company and we are looking for driven, knowledgable, and game changing people to join our team!