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Job Description The Company Neora is a forward-thinking skincare and wellness brand committed to their guiding mantra: to make people better. We combine naturally derived, science-backed products with an empowering business opportunity—and we’re passionate about telling meaningful stories that connect with real people. We’re seeking a Senior Digital Content Manager who can bring our mission to life through high-quality, engaging content across multiple digital platforms. The Position The Senior Digital Content Manager will be responsible for planning and producing compelling, informative, and highly engaging content that shapes and supports Neora’s brand voice, content strategy, and marketing objectives. This role requires a strong writer who understands SEO/GEO, social content, digital storytelling, and how to create content that drives both engagement and conversion. • Writes persuasive, high-converting copy for social media, landing pages, email, and web content, • Understands direct sales audiences, customer journeys, and digital psychology, • Can translate brand voice into content that drives leads, conversions, and community growth Specific Accountabilities/Essential Functions of Position Social Media Copywriting • Write short- and long-form content for Instagram, Facebook, TikTok, and LinkedIn, • Create hooks, captions, stories, and scripts designed for scroll-stopping engagement, • Write high-converting homepage, sales pages, product descriptions, and opt-in pages, • Optimize messaging for both SEO and conversions, • Write nurture sequences, sales sequences, and broadcast emails, • Improve open rates, click-through rates, and conversion rates through strong messaging, • Maintain and evolve a strong, consistent brand voice, • Translate strategic positioning into clear, compelling language, • Analyze engagement and conversion data to refine copy, • Test variations of headlines, hooks, and CTAs, • Collaborate with marketing teammates to improve the full funnel, • Conduct research to ensure accuracy and credibility of content, especially in wellness, beauty, and lifestyle categories., • Assist in content planning, topic development, and editorial calendar execution., • Stay current with industry trends, digital best practices, and competitor content strategies. Job Qualifications • 4-7 years of experience in managing digital content as well a contributor., • Strong knowledge of AI writing tools and digital content workflows., • Strong portfolio of published digital content (blogs, articles, website pages, etc.)., • Proven experience writing sales-focused content., • Fluency in direct response psychology., • Excellent written communication, grammar, and storytelling skills., • Understands best practices for IG, TikTok, FB, and web copy., • Experience writing for wellness, beauty, lifestyle (direct-sales industries is a plus)., • Solid understanding of SEO, keyword research, and on-page optimization., • Ability to translate complex product or scientific information into consumer-friendly language., • Comfortable working in a fast-paced environment with multiple deadlines., • Managing direct reports. Applicable Core Competencies • Integrity – Be honest, dependable, maintaining a strong work ethic; work diligently, follow company policies, respect co-workers, build trust and exhibit professional and responsible behavior, • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives., • Problem Solving - Identifies and resolves problems efficiently; Gathers and analyzes information; Develops solutions; Works well in group problem solving situations; Uses reason., • Oral Communication - Speaks clearly and persuasively; Listens and gets clarification when necessary; Responds informatively to questions; Demonstrates group presentation skills; Participates in meetings., • Written Communication - Writes clearly and concisely; Edits work; Varies writing style to meet specific needs; Presents data effectively; Able to read and interpret written information., • Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality., • Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to handle frequent change, delays, or unexpected events. Core Values • Encourage an Entrepreneurial Spirit – Believe in your dreams enough to get outside your comfort zone. Remember to live life on your own terms., • Create a Positive Team Spirit and Family Atmosphere – A positive spirit is a valuable asset, and we aspire to use it every day. For Neora, the cliché’ “the family who plays together, stays together” is way of life. We take our work seriously, but we are also a fun-loving family., • Be Determined – In our business, it’s important to stay the course. Our outlook is such that obstacles are only opportunities in disguise., • Have Fun and Help Others to Have Fun – Neora consist of real people with a can-d attitude who want to create real change. Having fund helps work, which makes us more productive., • Dream Big and Act on It Daily – Dreams consist of many smaller goals that can be acted up on daily. That’s how Neora grows as a brand, and that’s how we want our people to grow too., • Embrace and Drive Change – WE know it’s important to stay one step ahead and continually evolve. Change is necessary for growth, as a business and as a person. So we will always seek new ways to grow and improve., • Slow Down to Go Fast - Haste makes waste. Slow and steady wins the race. Get the job done right the first time. Quality over quantity. You get the idea., • Practice Servant Leadership – We believe that the best leaders are givers, not takers. WE help each other and provide selfless service, because that’s what a family does., • Be Real – At Neora, our mantra is real: getting real, being real, and creating real change. But we also want to attract genuine people who can be themselves and have fun., • Pursue Constant Development Self – No matter how successful or accomplished one might be, there are always more improvements to be made. Neora is an EEO Employer of all people including Females/Minorities/Veterans/Individuals with Disabilities. As an Equal Employment Opportunity employer, all employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.