E-Commerce Manager
hace 10 días
New York
Job DescriptionSalary: $80,000 - $90,000 We are seeking anE-Commerce Manager to help grow and maintain our rapidly expanding online business, which serves as PURPLEs digital flagship. This newly created role offers an exciting opportunity to make a meaningful impact on the future of the brand. Reporting directly to the Head of E-Commerce, the E-Commerce Manager will be responsible for the daily strategy and operations of our digital channels. This includes managing product setup, driving omni-channel initiatives, optimizing merchandising, and collaborating closely with the Head of E-Commerce and Customer Service Manager to ensure a seamless, elevated customer experience. Key responsibilities include leading operations across all online platforms, overseeing performance marketing strategy and budget, optimizing inventory, and managing logistics, returns, and customer service. The role requires a data-driven, detail-oriented approach and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate is resourceful, proactive, and thrives in a collaborative setting. They are comfortable working across departments, wearing many hats, and balancing strategic initiatives with day-to-day executionall while keeping the customer experience at the forefront. Key Responsibilities: Website Optimization & Product Management • Execute new season/product setup on Shopify, including DTC collections, web exclusives, and preorders, ensuring seamless and timely launches., • Manage the full product catalog across the brand website and marketplaces: extract product data from ERP, upload via Matrixify, and quality-check all imagery, copy, and pricing., • Conduct weekly product audits to ensure descriptions, photography, inventory, and fit information meet brand standards., • Partner with Ecommerce production to optimize shop the look and cross-recommendation merchandising based on engagement and sales data., • Oversee general site maintenance, including navigation, homepage updates, IG shop-the-look, About, FAQ, and Customer Service pages., • Identify and troubleshoot site bugs, while working with development teams to implement new features and optimizations., • Write engaging, accurate product copy and collaborate with external copywriters on seasonal projects. Merchandising & Analytics • Re-merchandise homepage and collections weekly to keep the site fresh, seasonally relevant, and aligned with business priorities., • Monitor GA4, Shopify, and sales/returns data on a daily, weekly, and monthly basis to identify trends and inform site strategy., • Track and analyze return rates by channel and category; develop initiatives to improve product performance and reduce returns. Buying & Inventory Management • Partner with Planning on buying/replenishment order flow across digital and marketplace channels., • Stay up to date on deliveries, recuts, replenishments, and preorder timelines to ensure accurate product representation online., • Collaborate with Marketing and Content teams to align inventory availability with promotional goals. Operations, Logistics & Customer Care • Co-own Customer Care strategy with Operations, ensuring alignment with CS policies and identifying areas for process improvements., • Monitor stock, order flow, preorders, and returns across digital/marketplace channels; act as key stakeholder in resolving integration issues., • Support customer segmentation initiatives and contribute to the omni-channel VIP program., • Manage omni-channel rollout, creating SOPs and working with retail teams to ensure smooth integration. Marketplace & Partnership Growth • Identify and evaluate new marketplaces and partnership opportunities to expand the brands digital footprint., • Secure organic or paid marketing support from partner platforms., • Ensure smooth operational flow for drop-ship and marketplace partners, optimizing the customer experience. Reporting • Deliver weekly performance reports, highlighting opportunities and areas of concern for senior management., • Provide insights and recommendations on website performance, inventory, and customer experience improvements. Qualifications: • 2-4 years of experience in E-Commerce, Digital Marketing, Planning, or related fields., • Bachelors degree preferred., • Proficiency with Netsuite, Shopify, Matrixify, GA4, and Excel (ERP/WMS experience a plus)., • Strong attention to detail with a process-oriented mindset., • Excellent analytical, organizational, and problem-solving skills., • Strong written communication skills for product copy and reporting., • Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities simultaneously., • A proactive, hands-on attitude with a passion for continuous improvement. If you are excited about the opportunity to join our fast-growing team, please submit your resume and any other relevant information. We thank all applicants for their interest; however, only those candidates selected for interviews will be contacted. We are an equal opportunity employer; all employment is decided on the basis of qualifications and business needs.