Senior Brand Manager
10 days ago
Atlanta
Brand Strategy & Leadership • Own and evolve the strategic vision and positioning for the Alliance Animal Health brand grounded in clear insights about veterinarians practice owners and hospital teams., • Translate brand strategy into annual and multi-year brand roadmaps with clear priorities initiatives and success metrics., • Serve as the internal voice of the brand ensuring a cohesive differentiated presence across all channels and touchpoints., • Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness consideration and applications., • Experience leading channel strategy and implementation across web social job boards and email, • Lead employer-brand storytelling for AAH (why AAH career paths culture), • Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding)., • Experience with employer reputation management tools and strategies (GlassDoor Indeed etc), • Experience with content creation and versioning of assets, • Lead the strategy planning and execution of brand-forward events with emphasis on:, • AAHs signature VetTalks series (concept programming speaker strategy promotion and post-event content)., • Key industry conferences and trade shows where AAH shows up as a recruiter partner and thought leader., • Select partner- and candidate-focused events, • Partner with cross-functional teams and external vendors on event branding creative content and logistics to ensure a premium differentiated AAH experience., • Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals., • Develop compelling pitch materials presentations and content that bring the AAH story to life for prospective partners., • Ensure brand consistency and impact across BD touchpoints: conferences dinners webinars email campaigns and direct outreach., • Lead integrated brand campaigns that build awareness consideration and preference across priority audiences., • Oversee development of creative concepts copy and content (video social web email collateral) that bring The Surprising Side of Corporate and the AAH story to life., • Manage agencies freelancers and other creative partners; ensure high-quality delivery on time and on budget., • Define and track brand health and campaign performance metrics (awareness perception engagement pipeline impact etc.)., • Regularly share insights performance dashboards and recommendations with leadership and cross-functional partners., • Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices. Qualifications : • Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree a plus., • 5 years of brand management or integrated marketing experience ideally with:, • Multi-stakeholder brands (B2B2C or B2B talent/recruitment audiences) and/or, • Healthcare animal health veterinary or other mission-driven service organizations., • Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement., • Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams., • Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus., • Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills., • Strategic thinker practical doer: Can articulate a clear brand vision and also dig into the details to make it real., • Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians hospital teams executives and candidates., • Relationship-builder: Collaborative partner who builds trust with TA BD operations and hospital leaders., • Project leader: Strong organization time management and the ability to juggle multiple initiatives and deadlines., • Creative and curious: Passion for innovative brand experiences and content that stand out in the veterinary and animal health space., • Mission-aligned: Genuine enthusiasm for supporting veterinary professionals and improving the lives of pets pet owners and hospital teams. Additional Information : At Alliance Animal Health we partner with veterinary practices so they can focus on what matters most: quality medicine and exceptional patient care. As Senior Brand Manager youll play a pivotal role in elevating our story amplifying our impact and helping more veterinarians discover a different kind of partner. WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER. Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin Remote Work : Yes Employment Type : Full-time Key Skills Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding Experience: years Vacancy: 1