Social Media Engagement & Outreach Coordinator
8 days ago
Houston
Job Description You know how good it feels to leave a comment that sparks a real conversation — or send a message that actually gets a reply? Now imagine doing that every day, helping one of Houston’s top real estate teams build stronger relationships online while creating genuine opportunities with other agents. This is a stable, long-term role where you’ll master the art of social engagement, learn modern recruiting strategies, and be part of a supportive team that values care, accountability, coachability, knowledge, and transparency. What You’ll Do (Daily & Weekly Rhythm) • Reply to 100% of comments, mentions, and DMs on our social channels (IG, FB, LinkedIn, YouTube) within 24 hours., • Like, comment, and engage meaningfully with our followers’ posts and stories., • Find and connect with Houston real estate agents (2–5 years of experience) on LinkedIn + Instagram., • Warm up conversations by engaging with agents’ posts before reaching out., • Send 10–15 personalized connection requests and follow-ups daily., • Monitor hashtags & keywords (e.g., #houstonrealtor, #houstonrealestate, “Houston Properties Team”) using tools like Sprout Social, Hootsuite, or Zoho Social to spot conversations and join in., • Manage ManyChat automation flows for IG + FB to ensure fast, consistent replies, tagging, and lead capture., • Track and log all outreach in our CRM (HubSpot or Pipedrive)., • Use Shield or Taplio to analyze which posts drive the most engagement and refine strategy., • Share recruiting guides, market updates, and events in conversations when relevant., • Deliver a simple weekly report: new agents engaged, conversations started, and recruiting calls generated. Success Metrics • 100% of comments/DMs answered within 24 hours., • 20+ meaningful agent touches per day (comments, DMs, outreach)., • 30+ new Houston agents added to CRM weekly., • 10+ recruiting conversations per week that progress beyond “hello.”, • Week 1–2: Learn our engagement style, tools (Sprout, ManyChat, HubSpot), and brand voice. Start daily replies + log activity., • Week 3: Build a personal list of 100+ Houston agents for outreach. Begin managing ManyChat flows., • Strong, natural communicator who enjoys starting conversations., • Social media savvy — especially IG & LinkedIn., • Detail-oriented and disciplined about tracking outreach., • Friendly, curious, and persistent (but not pushy)., • Experience in real estate, recruiting, sales, or community management is a plus. More About You: • Accountable: You own deadlines and results., • Caring: You create content that genuinely helps and informs our audience., • Coachable: You take feedback and improve quickly., • Knowledgeable: You know how to spot content worth sharing., • Transparent: You communicate openly and honestly., • Bonus points if you already know AI tools, but we will train you. Benefits Why You’ll Love This Role: • Stable, long-term opportunity with a top US real estate brand., • Work 100% remote — from the Philippines., • Clear process, repeatable results, and plenty of training., • Be part of a team culture, not a solo gig., • Growth opportunities to expand into more marketing or recruiting responsibilities. Perks & culture • Fully remote forever + stable US payroll via PH-friendly channels., • Competitive salary + KPI bonus tied to video metrics & checklist completion., • Gear / software stipend once you pass probation—upgrade that ring light or HeyGen subscription., • Core values that read like real life: Accountable · Caring · Coachable · Transparent · Knowledgeable. If you’re nodding along — you may be exactly who we’re looking for. ABOUT THE HOUSTON PROPERTIES TEAM Ranked Houston’s #1 boutique real-estate team with $2 B+ sales and 1,000 + five-star Google reviews, our purpose is simple: Empowering people to make wise decisions—at home and at work. Our core values drive everything we do: • Accountable: We do what we say, and we stand behind it., • Caring: We treat every client and teammate like they matter — because they do., • Coachable: Feedback helps us grow., • Transparent: We value honesty, not spin., • Knowledgeable: We invest in learning to better serve others.