Demand Generation Manager
hace 4 días
Barcelona
Overview CHAMP Cargosystems is one of the world’s leading providers of innovative IT logistics solutions to the global air cargo industry. Headquartered in Luxembourg, we have over 500 employees located in offices in London, Zurich, Manila and Frankfurt, as well as Atlanta, Singapore and Beijing. Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible. We are currently looking for a data-driven and hands-on Demand Generation Manager to design, execute, and optimize integrated marketing programs that drive qualified pipeline and revenue growth. As the Demand Generation Manager, you will play a critical role in accelerating CHAMP’s commercial success by generating high-quality leads, nurturing prospects across complex B2B buying cycles, and aligning closely with Sales, Product Marketing, corporate Marketing and Graphic Design. Position Type: Permanent Full – Time Location: Barcelona Reporting to:Marketing Director Responsibilities: Drive the overall digital marketing strategy and maximize digital engagement with our customers & prospects throughout the entire buyer journey. Demand Generation strategy & execution • Develop and execute end-to-end demand generation strategies aligned with business growth targets to grow the sales pipeline, • Plan and run multi-channel campaigns (digital, events, ABM, email, content syndication, paid media), • Create targeted campaigns for key segments (airlines, freight forwarders, logistics partners), • Future-proof our brand by optimizing for LLMs and ensuring high visibility (Generative Engine Optimization GEO, Answer Engine Optimization), • Use marketing automation tools (HubSpot) and CRM (e.g., Salesforce), • Manage campaign tracking, attribution models, and data quality, • Measure success through pipeline impact, ROI, won/engaged accounts, ACV Pipeline & lead management • Own marketing pipeline targets, including MQL/SQLs, conversion rates, and ACV, • Develop and optimize lead scoring, routing, and nurturing programs aligned to the sales cycle complexity, • Align with sales on lead definitions (MQL/SAL/SQL), SLAs, and handover processes, • Partner with sales on campaign timing, lead follow-up, and conversion performance Campaign optimization & analytics • Track and report campaign performance (CPL, CAC, ROI, pipeline impact), • Optimize campaigns through performance insights and A/B testing, • Manage dashboards and reporting in HubSpot and CRM systems Content & messaging alignment • Collaborate with Product Marketing to turn value propositions into effective campaigns, • Ensure consistent messaging across all channels and touchpoints Knowledge, Skills and Abilities: • Commercial, results-driven mindset focused on pipeline growth, conversion rates and revenue impact, • Strong storytelling skills; able to simplify complex value propositions, • Experience in B2B tech/SaaS (logistics or air cargo a plus), • Excellent written and spoken English, • Expertise in digital channels (paid, SEO/SEM, AEO, email, social), • Proficient in marketing automation tools (HubSpot) and CRM (MS Dynamics preferred), • Experience using LinkedIn Sales Navigator for ABM, prospecting, and campaign support, • Data-driven with strong analytics and reporting skills, • Solid understanding of B2B sales cycles and buyer journeys, • Strategic thinker with hands-on execution approach, • Collaborative by default, with cross-functional team experience, • Strong project management and organization skills, • Creative, test-and-learn mindset, • Ability to manage multiple projects simultaneously, • Knowledge of Google Analytics & Tag Manager, • Adobe Creative Suite skills are a plus Education and Experience: • Bachelor's degree in Digital Marketing or equivalent, • Minimum 3+ years in demand generation, • 3+ years’ experience in B2B demand generation / growth marketing Upon successful completion of the 1st round interview, a digital marketing assignment will need to be completed and submitted for review. If successful, you will be invited for a 2nd interview, during which you will present your assignment work. The final round will be a virtual meeting with the wider marketing team, a group of subject matter experts across key disciplines. This stage is designed to demonstrate how you collaborate, communicate, and contribute within a cross-functional environment, as constructive and efficient teamwork will be critical to driving successful outcomes for the business. Deadline of Application: 25 June 2026 The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate. Security: the successful candidate will have to comply with CHAMP Security Requirements (including but not limited to CHAMP’s IT Security Policies, especially the ISMS Policy and the Acceptable Use Policy, mandatory courses, confidentiality and data protection, use of company assets, and incident reporting). CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Please note that any personal data that you submit along with your application will be processed by CHAMP and may be processed by any of its global entities as necessary. These data will be treated in strict compliance with the applicable data protection legislation (i.e. the Law of 2 August 2002 on the protection of individuals with regard to the processing of personal data, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, - the GDPR -, which entered into force on 25 May 2018, as well as any other subsequent regulation).Please follow the link to the _ for further information.
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