Meta Ads Specialist
hace 7 días
Alcobendas
pstrongAPPLY HERE: /strong /pp-------------------------------------------------------------- /ppWe are looking for a strongMeta Ads Performance Creative Strategist /strong to help us develop, launch, and optimize paid social ads for Facebook and Instagram. /ppThis is a hybrid role that combines strongcreative strategy, ad performance analysis, and hands-on Meta Ads Manager execution /strong. /ppYou will be responsible for researching ad angles, writing hooks and concepts, briefing creatives, uploading ads into Meta Ads Manager, tracking performance in Triple Whale, and helping us continuously improve our creative testing system. /ppThis is not just a graphic design role. It is also not just a media buying role. The ideal person understands how creative, data, product positioning, and ad execution work together to drive profitable growth. /ppResponsibilitiesCreative Strategy /pulliDevelop new ad angles, hooks, concepts, and messaging for KENSUI products. /liliResearch competitors, Meta Ad Library examples, fitness trends, customer pain points, and winning ad formats. /liliIdentify what makes each product compelling and turn those insights into strong ad concepts. /liliCreate briefs for designers, video editors, UGC creators, and internal team members. /liliBuild creative concepts around product demonstrations, problem/solution angles, comparisons, testimonials, use cases, objections, and direct-response offers. /liliHelp define different messaging angles for different products, audiences, and funnel stages. /li /ulpMeta Ads Manager Execution /pulliUpload and launch ads inside Meta Ads Manager. /liliSet up campaigns, ad sets, and ads according to the approved testing plan. /liliOrganize creative tests with clear naming conventions, UTMs, ad copy, thumbnails, landing pages, and calls to action. /liliMake sure ads are uploaded with the correct assets, links, tracking parameters, and product pages. /liliMonitor newly launched ads for delivery issues, disapprovals, tracking problems, or obvious performance issues. /liliPause, duplicate, iterate, or relaunch ads based on performance data and team direction. /liliKeep the ad account organized so campaigns, tests, and results are easy to understand. /li /ulpPerformance Analysis /pulliReview performance data in Meta Ads Manager and Triple Whale. /liliTrack key metrics including CTR, CPC, CPM, CPA, ROAS, MER, conversion rate, revenue, and contribution margin. /liliCompare Meta-reported performance with Triple Whale attribution and actual business performance. /liliIdentify which creatives, hooks, angles, offers, products, and landing pages are working. /liliExplain why certain ads are performing well or poorly. /liliRecommend which ads to scale, pause, remake, or iterate. /liliTurn performance insights into new creative tests. /li /ulpTriple Whale Attribution Reporting /pulliUse Triple Whale to track attribution, revenue, ROAS, CPA, MER, and overall ad performance. /liliUnderstand the difference between Meta platform reporting and Triple Whale/business-level reporting. /liliIdentify discrepancies between platform ROAS and actual store performance. /liliUse Triple Whale data to evaluate which campaigns and creatives are actually driving profitable sales. /liliCreate clear summaries of performance, learnings, and next steps. /li /ulpCreative Testing System /pulliPlan weekly creative tests for Meta Ads. /liliMaintain a testing roadmap for hooks, formats, angles, offers, audiences, and products. /liliTrack creative performance in a structured spreadsheet or project management system. /liliDocument learnings from each test and apply them to future creative. /liliHelp KENSUI move from random ad creation to a repeatable creative testing process. /li /ulpAd Copy Messaging /pulliWrite direct-response ad copy for Meta Ads. /liliWrite hooks, headlines, primary text, captions, and call-to-action variations. /liliAdapt messaging for different products, audiences, and funnel stages. /liliMake sure ads communicate the product clearly and quickly. /li /ulpCommunication Reporting /pulliWork with designers, video editors, UGC creators, influencers, and the founder to produce and launch new ads. /liliProvide clear briefs, feedback, and creative direction. /liliOrganize creative assets, test results, and performance learnings. /liliSend a short end-of-day report summarizing what you worked on, any insights, and what you plan to work on next. /li /ulpDaily Report Requirement /ppAt the end of each workday, you will send a short EOD report covering: /pulliWhat you worked on today. /liliAny insights or learnings from performance data, research, or creative testing. /liliWhat you plan to work on tomorrow. /li /ulpThis does not need to be long, but it must be clear and consistent. /ppRequirements /pulliHands-on experience with Meta Ads Manager. /liliExperience with Meta Ads, paid social, performance marketing, creative strategy, or direct-response advertising. /liliAbility to upload, launch, and organize ads correctly inside Meta. /liliExperience using Triple Whale or similar attribution/reporting tools. /liliUnderstanding of UTMs, attribution windows, platform ROAS, blended ROAS, MER, CPA, and contribution margin. /liliAbility to analyze ad performance and explain why creatives are working or failing. /liliStrong writing skills for hooks, ad copy, and creative briefs. /liliGood understanding of short-form video ads and social media ad formats. /liliStrong attention to detail when setting up campaigns, links, tracking, and naming conventions. /liliStrong organization and communication skills. /liliAbility to work independently in a remote role. /li /ulpPay: 1,250 - €2,500 per month /pulliWork Location: Remote /li /ul