Performance Marketing & Social Media Advertising Manager
hace 7 días
Barcelona
Position: Performance Marketing & Social Media Advertising Manager Location: Barcelona, Spain Type: Full-Time Start: ASAP At SANVT, we create premium, sustainable essentials and currently sell exclusively through our own site: sanvt.com. We're an international team (Munich, Barcelona & Porto) building the future of fashion with a focus on conscious consumption and quality over quantity. YOUR ROLE We are looking for a data-driven Performance Marketing Manager who will take ownership of SANVT’s digital advertising across social media and search. In this role, you will be responsible for managing campaigns directly — setting up, optimizing, and scaling accounts on platforms like Meta, TikTok, Pinterest, and Google Ads. At the same time, you should be confident in managing external partners when needed, including creative and advertising agencies, to ensure best-in-class execution. The role requires both hands-on performance expertise and the ability to strategically coordinate with external specialists, combining analytical skills with creative thinking to drive profitable growth and brand awareness. SOCIAL MEDIA ADVERTISING • Plan, execute, and optimize paid social campaigns with a strong focus on Meta Ads (Facebook & Instagram) as well as TikTok, Pinterest, and emerging platforms., • Take ownership of SANVT’s social media advertising strategy, balancing brand storytelling with direct-response performance., • Build and manage always-on campaigns alongside seasonal launches to drive customer acquisition, traffic, and conversions., • Develop creative ad concepts in close collaboration with design and content teams, ensuring consistency with SANVT’s brand identity., • Monitor campaign budgets, optimize bidding strategies, and manage audiences with a focus on ROAS, CAC, and long-term customer growth., • Continuously test new formats (Reels, TikTok Spark Ads, carousel, dynamic product ads, UGC creatives, etc.) and targeting approaches., • Stay ahead of algorithm updates, platform trends, and best practices to maximize reach and impact. GOOGLE ADS & SEARCH MARKETING • Plan and execute Google Ads campaigns across PMax, Search, Shopping, Display, and YouTube., • Optimize keyword targeting, ad copy, product feeds, and bidding strategies to ensure maximum relevance and efficiency., • Scale Google Shopping campaigns to reach new customers while increasing profitability., • Leverage remarketing campaigns across Google Display Network and YouTube to re-engage existing audiences., • Test new campaign formats (Performance Max, Smart Shopping, Discovery Ads) and integrate learnings into the wider growth strategy., • Collaborate closely with the e-commerce and creative teams to ensure ads align with product launches and seasonal campaigns. CRM AND RETENTION • Develop and implement CRM strategies to increase retention, engagement, and lifetime value., • Manage email campaigns, segmentation, flows, and A/B testing to improve personalization and customer loyalty., • Optimize customer journeys and lifecycle marketing through data-driven insights., • Ensure smooth integration and management of marketing automation tools (Klaviyo, Shopify, etc.). DATA ANALTYTICS & REPORTING At SANVT, decisions are driven by data — and in this role, you’ll be expected to translate numbers into insights that shape our growth strategy. Beyond simply monitoring performance, you will be responsible for building a robust analytics framework across all paid channels, CRM, and e-commerce touchpoints: • Define, track, and evaluate KPIs across Meta Ads, TikTok Ads, Google Ads, CRM flows, and website performance., • Use advanced data analysis and visualization tools (e.g., GA4, Looker Studio, Excel/Sheets) to build dashboards that give clear visibility into ROI, CAC, LTV, and retention., • Conduct deep-dive performance analyses to identify trends, audience insights, and campaign inefficiencies., • Translate raw campaign data into strategic recommendations that guide creative production, budget allocation, and targeting., • Own marketing attribution models, ensuring we understand the full customer journey across touchpoints., • Run incrementality tests and A/B experiments, measuring the impact of different campaigns, creatives, and audiences., • Regularly present findings and recommendations to management in a clear, actionable way — making data accessible and decision-oriented for the wider team. YOUR PROFILE – MUST HAVES • Fluent in English (spoken and written)., • 3–5 years of experience in CRM, performance, or growth marketing (preferably in D2C / e-commerce)., • Excellent organizational skills and attention to detail., • Strong hands-on experience with Klaviyo (or similar), Google Ads, and Meta Ads., • Analytical mindset with proven success in scaling campaigns profitably., • Strong analytical mindset with proven experience in data-driven decision-making., • Ability to work with large data sets, clean and structure them, and uncover actionable insights., • Hands-on skills in GA4, Meta Ads Manager, Google Ads dashboards, Klaviyo reporting, and ideally SQL or other data query tools., • Confidence in reporting and communicating complex data in a simple, visual, and engaging format., • A balance between granular attention to detail and the ability to see the bigger strategic picture. NICE TO HAVES • German and/or French language skills., • Background in fashion, lifestyle, or premium consumer brands., • Familiarity TikTok Ads and emerging paid media channels., • Experience with market places WHAT WE OFFER • A fast-growing fashion start-up with a purpose, • Real ownership and decision-making power from Day 1, • Flat hierarchy and close collaboration with founders, • Competitive salary based on experience, • Flexible work setup (1 remote day/week + 4 weeks/year abroad), • Creative office in Barcelona (Gracia), • Private Healthcare, • Sports Membership, • Employee discount, • Diverse, international team At SANVT, we’re committed to building an inclusive workplace that reflects the diverse world we live in. Employment at SANVT is based on qualifications, merit, and business needs—regardless of gender, age, ethnicity, religion, disability, sexual orientation, or any other aspect of identity. ABOUT SANVT Founded in 2018 in Munich, SANVT creates elevated wardrobe essentials with premium materials, better fits, and transparent pricing. We believe in seasonless design, ethical production, and direct-to-consumer quality. Discover more at: sanvt.com TO APPLY: Send your CV and a short cover letter (including salary expectations) to: Applications must be in English or German. CVs in other languages will not be considered!
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