E-Commerce Lead
5 days ago
Warrington
E-commerce Lead £60,000-£70,000 Based in Warrington (4 days in office) Role Overview Salt are working with a scale-up health and wellbeing brand who are seeking an experienced DTC E-commerce Lead with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion. This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you'll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales. Job Responsibilities • Lead commercial performance across direct-to-consumer platforms, online marketplaces, and B2B sales channels., • Identify and build strategic partnerships and wholesale opportunities to broaden market reach., • Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention., • Manage and mentor a talented team across E-commerce, marketplaces, content, and B2B functions to deliver profitable growth., • Oversee agency relationships, ensuring alignment with commercial goals and brand strategy., • Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence., • Lead the development of multi-channel content strategies (social media, video, email, PR, influencer, etc.)., • 7+ years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors., • Exclusive fashion experience wouldn't be right for this role., • Proven track record of growing and evolving a brand., • Deep expertise in driving profitable D2C growth., • Experience with Amazon and B2B sales would be desirable., • Strong foundation in social media strategy and execution., • Commercially astute, with strong analytical skills and familiarity with key growth metrics (eg, LTV, CAC)., • Passion for health, wellness, and wellbeing., • Exceptional creative instincts and a keen eye for detail., • Comfortable working in a fast-paced, entrepreneurial environment with multiple stakeholders.