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Senior Marketing Executive – B2B SaaS Our client is a fast-growing B2B SaaS business on an exciting growth trajectory. They're looking for a proactive, hands-on Senior Marketing Executive who thrives in fast-paced environments and enjoys working across every aspect of marketing — from campaign strategy and execution to automation and reporting. The Role You'll take ownership of multi-channel marketing campaigns that drive demand, build brand visibility, and support sales enablement. This is a role for someone who loves combining creativity with data-driven decision-making, managing HubSpot workflows, organising webinars, and optimising performance across the funnel. Key Responsibilities Build and optimise HubSpot automations and workflows for lead nurturing and engagement. Manage CRM data hygiene and segmentation for accurate targeting. Plan and deliver multi-step email campaigns and nurture sequences. Produce marketing reports and dashboards using HubSpot, LinkedIn, and Google Analytics. Organise and execute webinars end-to-end. Manage and grow LinkedIn presence with engaging content and community building. Collaborate with Sales, Product, and Customer Success teams to align messaging and campaigns. Coordinate with external partners on PPC, SEO, PR, and design projects. Support content development: blogs, case studies, whitepapers, newsletters, and landing pages. Maintain website pages and product knowledge base, plus create interactive demos. Analyse campaigns and recommend optimisations across channels. What We're Looking For 3 years + in B2B marketing (ideally SaaS or tech). Hands-on experience with HubSpot Marketing & Sales Hub. Strong digital marketing skills across email, content, social, and CRM workflows. Confident running webinars end-to-end. Solid analytics skills and ability to turn data into actionable insights. Excellent project management and organisational skills. Collaborative mindset and strong written communication skills. Nice-to-haves: GA4 reporting, LinkedIn Ads, ABM experience. What's on Offer Ownership of impactful projects across the full marketing lifecycle. Freedom to experiment and innovate. Close collaboration with leadership in a small, agile team. A culture focused on learning, autonomy, and growth. The chance to shape marketing foundations in a scaling SaaS business. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. TPBN1_UKTJ

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Show fluid knowledge in business, marketing, brand strategy, brand identity, campaign planning, and innovation.

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