Marketing Manager (Construction)
7 days ago
Leicester
GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree Marketing Manager (Digital & Traditional, strong in SEO) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content, across all digital & traditional marketing formats (website, social media channels, Meta platforms, vlogs, time lapse videos, blogs, publications, POS, events & exhibitions etc.).\n\nThis is an amazing stand alone Marketing management opportunity, ideal for a creative guru, to come in & drive forward the companies digital & traditional marketing communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.\n\nYou will be the digital wizard, who can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.\n\nThis is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.\n\nYou will set the companies tone of voice to the Outside World.\n\nMarketing Duties:\n\n * Design high quality eye catching marketing content to promote the company & it's construction industry solutions (digital & traditional formats / role outs).\n\n * Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.\n\n * Driving marketing activity across Meta Channels.\n\n * Driving Multi-channel / OMNI channel Marketing.\n\n * Deliver engaging content that captures the desired B2B audience.\n\n * Creative writing, Editing & Proofreading all online content inc.Videos.\n\n * Utilise SEO & Google Analytics, to attract high volume website / social media channels traffic, to help increase sales / exposure.\n\n * Analyse web traffic metrics & define Marketing strategies from insights.\n\n * Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.\n\n * Produce engaging Video content for customers to see actual builds.\n\n * Carry out market intelligence, exploring what the competition are doing.\n\n * Produce Traditional marketing content (leaflets, brochures, POS displays etc.).\n\n * Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.\n\nDesired Experience:\n\n * Marketing Manager level experience required.\n\n * Must be happy to work in a stand alone role, with some support of an external agency.\n\n * Marketing & Communications Strategist / Operational leader.\n\n * Innovative & creative 360 degree marketing professional (all formats).\n\n * B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).\n\n * OMNI channel / Multi-channel & Meta platforms experience.\n\n * General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre-Fabricated Builds, Sports Buildings or similar industry exposure would be useful.\n\n * Knowledge of lead generation software ideal.\n\n * Experience of Hubspot ideal.\n\n * Used to managing small Marketing budgets, is ideal.\n\n * Happy to travel UK wide with the sales team.\n\nRole is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.\n\nInterviews to take place immediately