Lead Customer Insight Analyst
hace 2 días
Leeds
LEAD CUSTOMER INSIGHT ANALYST £60,000–£70,000 + 10% Bonus | Leeds (2 days/week) | Healthcare E-commerce THE COMPANY UK's largest online healthcare platform delivering prescriptions directly to patients' homes. Four core divisions: NHS prescription delivery, private online consultations, pet healthcare, and direct-to-consumer health products. PE-backed, forecasting 20% growth, scaling to £1bn+ turnover. THE ROLE Lead the customer insight function and manage a team of 4 Insight Analysts. Full ownership of customer segmentation, LTV modeling, and insight strategy across acquisition, retention, and lifecycle campaigns. Report to Head of Customer Insight. Hands-on leadership role - balance strategic ownership with getting into the data yourself. WHAT YOU'LL DO • Own LTV modeling and RFM analysis across the business, • Build customer segmentation frameworks for acquisition and retention programs, • Work with social listening tools and voice of customer data, • Design and analyze A/B tests to optimize campaigns, • Partner with Data Science on predictive models (churn, propensity, scoring), • Present insights to CMO, CRM Director, and Finance teams, • Azure to Microsoft Fabric migration (starts January), • Tableau to Power BI migration, • LTV model rollout across organization, • RFM integration into CRM workflows Essential: • Strong SQL (querying large datasets, complex joins, optimization), • Customer segmentation, LTV modeling, or RFM analysis experience, • Understanding of predictive models (churn, propensity, scoring), • Power BI or Tableau for dashboards, • Team leadership or mentorship experience, • Subscription business or repeat purchase experience, • E-commerce or direct-to-consumer analytics, • Marketing analytics background SQL (essential) | Power BI (migrating from Tableau) | Azure/Microsoft Fabric | Python (nice to have) | Social listening tools WHAT'S ON OFFER • £60K-£70K base + 10% bonus, • Leeds hybrid (2 days/week, near M1), • Greenfield opportunity to build insight function, • Team will grow significantly if successful, • High visibility with senior leadership, • 1-hour with Head of Customer Insight (motivations, fit), • Technical task: dataset + brief, create insight output in Power BI, present findings (~90 mins, preferably F2F Leeds) HOW TO APPLY Send CV to Mohammed Buhariwala at Harnham Keywords: Customer Insight, LTV, RFM, Segmentation, SQL, Power BI, Healthcare, E-commerce, Leeds