CRM & Email Marketing Executive
20 days ago
Bolton
CRM & Email Marketing Executive\n\nReports to: Head of Sales and Marketing\n\nType: Full-time, Permanent\n\nSalary: £28,000 per annum\n\nAbout the Role:\n\nWe are looking for a highly organised, data-driven CRM & Email Marketing Executive to own our HubSpot CRM and manage highly targeted email campaigns. This role is central to driving high-quality lead generation, improving funnel performance, and ensuring our sales team have clean, accurate data and well-nurtured pipelines.\n\nYou will manage the full CRM ecosystem, oversee data hygiene and segmentation, build email campaigns and automation workflows, and deliver insights that improve both candidate and client acquisition.\n\nKey Responsibilities:\n\nHubSpot CRM Management\n\n * Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.\n\n * Build and manage lists, segments, forms, landing pages, workflows, and sequences.\n\n * Ensure consistent data practices and CRM adoption across sales and marketing teams.\n\n * Manage integrations with websites, and third-party marketing tools.\n\nEmail Marketing & Automation\n\n * Plan, build, and execute email campaigns aimed at generating new client and candidate leads.\n\n * Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).\n\n * Write, design, and test email templates with strong CTAs and personalised messaging.\n\n * Conduct A/B tests to optimise open rates, click rates, and conversion performance.\n\n * Monitor and improve email deliverability and compliance (GDPR).\n\n * Manage email deliverability, sender reputation, and compliance (GDPR).\n\nData Management & Quality Control\n\n * Conduct regular CRM audits to ensure accurate, complete, and de-duplicated data.\n\n * Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.\n\n * Enrich contact records through research, integrations (AI), and data tools.\n\n * Maintain reporting accuracy.\n\nLead Generation & Funnel Optimisation\n\n * Support inbound and outbound lead-generation initiatives through lists, automation, email sequences, and form optimisation.\n\n * Build flows that convert website visitors, candidates, and prospects into qualified leads.\n\n * Optimise landing pages, forms, CTAs, and website conversion paths for higher lead volume.\n\n * Collaborate with sales team to ensure timely follow-up on new leads.\n\n * Track conversion paths and recommend improvements to drive higher-quality lead flow.\n\nAnalytics & Performance Reporting\n\n * Develop and maintain dashboards reporting on CRM and email performance.\n\n * Track key metrics, including:\n\n * Email engagement (opens, clicks, replies)\n\n * Lead volume and quality\n\n * Contact lifecycle movement\n\n * Conversion rates across funnel stages\n\n * Provide insights and recommendations to improve campaign targeting and effectiveness.\n\nApply now