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We are looking for a Senior Player Analyst to join our Player Analytics team - a critical role supporting the Director of Digital & Commercial Operations. This role is not about churning out dashboards - it's about finding signals in noise and spotting opportunities others miss. You'll be trusted to dive into complex datasets, create meaningful customer cohorts and surface insights that change how we engage and retain players. We're looking for someone who doesn't just answer the question, but answers the next one before it's even been asked. What you'll be doing... • Leading ad-hoc player analysis to uncover patterns, behaviours and commercial opportunities, • Creating customer cohorts and optimising ‘player lenses' to improve targeting, engagement and retention, • Identifying and quantifying the value of proposed product or marketing initiatives, prioritising based, • on impact, • Running deep-dive analysis that blends transactional, behavioural and digital journey data to give a, • rounded view of the player, • Turning insights into action: influencing proposition design, marketing activity and product optimisation, • Acting as a thought partner to leadership - challenging assumptions, validating ideas, and modelling outcomes, • Helping shape our test-and-learn culture by building hypotheses, designing tests and measuring results We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy. While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes. ‍We've developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. • Innovation - We pride ourselves on it! We're constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all., • Giving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year licence, • Sustainability - Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace. All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications. Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. We are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job. If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at and we'll be happy to help. Requirements • Experience in data analytics ideally within a gaming, e-Commerce or fintech industry, • Proven record of extracting commercial value from complex datasets, • Highly proficient in writing structured and efficient SQL queries to manipulate large volumes of data; experience with Python or R for advanced analysis, • Strong experience in segmentation, clustering and cohort analysis, • Familiarity with CRO/MVT platforms and digital analytics tools (Adobe, Google Analytics, Piano, Quantum Metric), • Experience building dashboards in Power BI, Looker, Tableau or equivalent, • A track record of influencing senior stakeholders through evidence-based storytelling, • Ability to turn unstructured questions into structured analysis and impactful recommendations, • Comfortable working independently, thriving on variety, ambiguity and solving novel problems Benefits • 26 days paid leave (plus bank holidays), • Annual bonus scheme, • 2 x Life Days, • 4 x Salary of Life Insurance, • Pension: we'll match your contribution up to 8.5%, • Single Private Health Cover, • £500 Wellness Allowance, • Income Protection, • Enhanced parental leave (maternity and paternity), • Eye Care, Dental and Cycle To Work schemes

Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG’s Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high-impact, cross-functional ABM programs for our most strategic accounts. Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross-functional digital experts to bring personalized, insight-driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision-makers, accelerate pipeline, and drive measurable impact. KEY RESPONSIBILITIES Help Shape and Scale the ABM Function: At BCG, this involves identifying the right accounts and embedding ABM as a strategic growth lever across the organization. • Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each., • Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject matter expert to internal stakeholders., • Facilitate account strategy sessions with account teams, helping translate insights into actionable campaign plans., • Track and articulate program performance and ROI narratives and translate into compelling slides for senior leadership., • Proactively manage program risks and evolving scope—adapting quickly with a solution-oriented mindset., • Lead Campaign Development and Execution: This includes end to end campaign planning, creative development, and execution that is tailored to client contexts and decision-maker needs., • Manage the onboarding process for new accounts: data validation, goal-setting, campaign strategy, and launch., • Ideate and implement standout ABM campaigns that resonate with C-level decision-makers and drive tangible business outcomes., • Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand-aligned, and conversion-optimized. Own Measurement and Impact: We focus on turning marketing data into actionable insights that empower account teams in their commercial efforts and demonstrate our program’s impact. • Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue., • Partner with the CX Senior Analyst to build out the client intelligence arm of ABM—translating marketing signals into insights and actions for account teams., • Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis. Be a Power User of Tech and Process: BCG leverages a robust MarTech stack to power our ABM efforts. This role ensures we’re using our tools to their fullest potential and creating scalable systems for long-term success. • Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau., • Document scalable processes and best practices to streamline execution and knowledge-sharing across teams., • Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation., • Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization. What You'll Bring You have the aptitude and skills to help drive and scale ABM at BCG in a way that is aligned with BCG’s business goals and unique go-to-market approach. You thrive by collaborating with teams across the organization, working in a lean and agile way to implement BCG’s Account & Commercial Marketing vision and strategy. You are a… • Strategic thinker with strong problem-solving and storytelling skills., • Confident communicator who builds trust and alignment across diverse stakeholders., • Comfortable shifting between high-level strategy and in-the-weeds execution., • Proactive self-starter who thrives in fast-moving, matrixed environments. EXPERIENCE & QUALIFICATIONS • Bachelor’s degree – degree in marketing or communications preferred, • 5-7 years of experience in B2B marketing managing ABM programs., • Proven track record designing and launching ABM campaigns that influence pipeline and revenue., • Exceptional writing and content development skills—able to bring clarity, creativity, and energy to complex topics., • Experience engaging senior stakeholders and coaching teams through change., • Strong data and analytics orientation—you don’t just report results, you shape the story they tell., • Familiarity with ABM and Martech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Nav, Tableau, etc.) Who You'll Work With You will be a critical team member in BCG’s Marketing function, collaborating across global Marketing, Marketing Technology, and Practice Areas, while supporting BCG accounts and client teams. Your days will be spent working with all levels of the BCG organization, including Managing Directors and Partners (and their account teams, support staff, and assistants), Marketing Directors, and peers. You also may work some with external vendors. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. (Click here )( for more information on E-Verify.

Understanding of digital marketing concepts and standard methodologies with at least 2 year's experience within an analyst or digital marketing role. Experience in SalesForce and/or SalesForce Marketing and Cloud with a digital experience tool, preferably Content Square. This role will be supporting

Candidates with the relevant experience or job titles of; Marketing Manager, Digital Marketing Manager, Marketing Analyst, Marketing Officer, Digital Marketing Officer, Online Marketing, Digital Marketing Executive may also be considered for this role. Job Title: Digital Marketing Executive (Mid-Wei

A leading financial services group is seeking a Digital Marketing Analyst to support the aggregation and analysis of online platforms and marketing campaigns.You will prepare reports, build dashboards, and evaluate visitor behavior to enhance online conversion rates.Ideal candidates have at least 2

Please visit for Tusker car website for more informationWhat you’ll need* Understanding of digital marketing concepts and standard methodologies with at least 2 year's experience within an analyst or digital marketing role* Experience in reporting on customer journey, identifying improvement a