Paid Social Lead
3 days ago
City of London
Paid Social Lead– Fast-Growth Consumer Brand Location: Soho, London (4 days in-office, 1 day WFH) Salary: £55,000- £75,000 (DOE) + benefits We’re partnering with a fast-growing, founder-led consumer brand on a mission to make life a little more fun. They design and sell innovative products enjoyed by customers around the world, with an ambitious growth trajectory and a highly creative, social-first approach to marketing. We’re looking for a Paid Social Lead to join their lean, ambitious and high energy marketing team. This is a high-impact role where you’ll take ownership of scaling our paid social channels, turning viral creative into performance-driven campaigns that drive real business growth. What You’ll Be Doing: • Plan, launch, and optimise paid social campaigns across Meta (Facebook & Instagram), TikTok, and other platforms., • Collaborate with our creative team to ideate, brief, and test new ad content., • Build and optimise top-of-funnel and retargeting strategies, with a focus on maximising ROAS., • Track and analyse customer journeys using attribution tools, with a focus on driving traffic to marketplaces., • Explore new channels (e.g., Pinterest, Reddit, Snapchat) for audience growth. What We’re Looking For: Essential: • Atleast 4 years experience in running paid social campaigns inhouse., • Proven experience managing Meta Ads campaigns (Facebook & Instagram)., • Hands on experience with TikTok Ads (TikTok Shop desirable), • Experience in a D2C/ Consumer Brand setting within a scale-up / start-up D2C brand You'll Also Have: • Strong understanding of creative testing and funnel strategy., • Experience/ strong understanding of attribution - bonus points if this is in the context of Paid Social to Amazon customer journeys., • Analytical and data-driven with great attention to detail., • Motivated self starter who can demonstrate a keenness to learn and develop their knowledge through self study and curiosity. Why You’ll Love It Here: • High growth: Join a fast-moving, founder-led brand with ambitious plans., • Creative freedom: Test bold ideas and scale what works., • Collaborative culture: Work closely with a small, in-house team in a creative, energetic office., • Impact: See the direct results of your work on the growth of a brand with big ambitions. How to Apply If you're interested in this opportunity, apply on LinkedIn or send your CV to to arrange a conversation - but please share the role you are applying to within the subject line. Please note: Applications without full rights to work in the UK will not be considered, as sponsorship is unavailable. 📲 More opportunities: ___ 📲 More opportunities: 👉 Follow us on LinkedIn for insights and updates: ___ 👉 Follow us on LinkedIn for insights and updates: