Chief Marketing Officer
hace 14 días
Cambridge
The Chief Marketing Officer will be responsible for developing and executing a comprehensive marketing strategy that drives growth, strengthens brand positioning, and enhances customer engagement. As a key member of the executive leadership team, the CMO will align marketing initiatives with business objectives, ensuring measurable impact on revenue, customer acquisition, and retention. Please note - this is a fully office based role based near Cambridge. Chief Marketing Officer Key Responsibilities: Strategic Leadership Develop and implement a clear, data-driven marketing strategy aligned with company growth objectives. Act as a strategic advisor to the CEO and board on market trends, customer insights, and brand positioning. Brand & Positioning Build and maintain a strong, trusted brand within the financial services sector. Ensure consistent messaging across all channels, reflecting regulatory standards and customer expectations. Customer Acquisition & Growth Lead multi-channel marketing campaigns to drive customer acquisition, engagement, and retention. Optimise the customer journey using data, segmentation, and personalisation strategies. Digital & Performance Marketing Oversee digital marketing, including SEO, PPC, social media, content, and CRM strategies. Drive performance marketing initiatives with a strong focus on ROI and analytics. Prod...