Telesales Enablement & Marketing Support Lead
1 day ago
Manchester
We’re Hiring: Telesales Enablement & Marketing Support Lead Role Type: Specialist Reports to: CMO (dotted line to Head of Telesales) Salary: £32,000 – £36,000 Location: UK (Hybrid/Flexible) Actuate Global is growing — and we’re looking for a Telesales Enablement & Marketing Support Lead to become the dedicated marketing partner to our telesales team. This is a high-impact role for someone who loves combining content, sales psychology, personalisation, and execution to help reps generate better conversations and warmer inbound interest — without relying solely on paid leads. The Opportunity In this role, you will empower every telesales team member with: personalised outreach packs branded GTM materials LinkedIn messaging + content frameworks email sequences and nurture follow-ups tools that drive replies, trust, and conversions Your mission is simple: Equip the team with everything they need to generate organic, warm leads and improve conversion through relevance and credibility. Key Responsibilities Personalised GTM Packs for Every Rep • Build tailored outreach strategies aligned to each rep’s sector, persona focus and sales style, • Create bespoke branded assets including:, • LinkedIn connection + in-mail templates, • Follow-up and nurture sequences, • Social thought-leadership copy, • Mini value propositions for outreach, • Ensure all messaging is compliant, consistent and on-brand Ongoing Enablement & Support • Regularly refine each rep’s GTM toolkit based on pipeline needs and feedback, • Provide on-demand content support for proposals, vertical campaigns and one-off opportunities, • Train reps on how to use LinkedIn and messaging assets effectively Organic Lead Generation Engine • Develop repeatable frameworks to help reps:, • Start better conversations, • Improve reply rates, • Increase connection acceptance, • Strengthen nurture quality, • Produce credibility-building content such as:, • Short posts, • Comment scripts, • Micro case studies, • Industry insights Collaboration Across Sales & Marketing • Work closely with the CMO on positioning and messaging, • Partner with telesales leadership to turn objections and blockers into content, • Coordinate with the Growth/Channel team for consistency across channels Operational Excellence • Maintain a library of reusable templates, sequences, and messaging blocks, • Document GTM packs clearly for version control, • Build light reporting on what content drives replies and engagement Who We’re Looking For You’ll likely have: • 2–4 years experience in marketing, sales enablement, content, or digital comms, • Strong writing skills — concise, compelling and personalised, • Understanding of B2B outreach and LinkedIn social selling, • High attention to detail and brand consistency, • Ability to manage multiple personalised workstreams Success in This Role Looks Like… • Every telesales rep has a GTM pack they understand and actively use, • Organic self-generated conversations increase measurably, • LinkedIn and email reply rates improve, • Reps feel confident, supported and well-equipped, • Reduced dependency on paid marketing for pipeline generation