Digital Marketing Lead - UK & I
25 days ago
Euston
Digital Marketing Lead - Amazon & E‑commerce (12‑Month FTC) /London (Hybrid) / £85,000 per annum\n\nLead the digital and Amazon growth strategy for a portfolio of major consumer brands.\n\nJoin a Leading Consumer Business Driving E‑commerce Growth. Are you an experienced Digital Marketing Lead with deep expertise in Amazon Advertising, e‑commerce optimisation, PPC, DSP, and digital retail media? This is your opportunity to own the full digital and e‑commerce agenda for the UK & Ireland - shaping strategy, driving performance, and delivering high‑impact commercial results across Amazon and leading online retail partners.\n\nJoin a collaborative, ambitious team in a business investing heavily in digital growth and innovation.\n\nThe Role\n\nAs Digital Marketing Lead, you'll define and execute the digital strategy across Amazon and key e‑commerce channels. You'll manage always‑on digital media, elevate content standards, and partner closely with an external Amazon agency to drive performance.\n\nYou'll work cross‑functionally with Sales, Brand, Finance and Global teams to create a seamless, high‑performing consumer journey - while leading and developing one direct report.\n\nKey Responsibilities\n\nAmazon & E‑commerce Leadership\n\nOwn the strategy, planning and optimisation of Amazon PPC, DSP and retail media activity to exceed commercial targets.\nAct as the main contact for the Amazon agency, overseeing AMS budgets, KPIs, briefs, campaign delivery and performance.\nAnalyse Vendor Central insights (SFR, keyword data, trends, performance metrics) to guide optimisation and strategic decisions.\nMonitor competitor activity and market trends to shape proactive channel plans.Digital Content & Website Excellence\n\nLead creation and optimisation of best‑in‑class product detail pages (PDPs), A+ content and e‑commerce SEO across Amazon and other retail platforms.\nEnsure taxonomy, imagery, copy and brand messaging consistently meet high UX and brand standards.\nOversee digital content and user experience across brand websites, driving continuous testing, improvements and content upgrades.Channel Growth & Performance\n\nGrow visibility and sales across pure‑play and omnichannel retail partners through test‑and‑learn initiatives and strategic media activation.\nBuild monthly KPI dashboards with actionable insights and recommendations for internal and global stakeholders.\nImplement digital best practice playbooks and support global teams with local performance intelligence.Cross‑Functional Collaboration\n\nPartner with Sales, Brand, Supply Chain and Finance to ensure channel plans align with stock, promotions, product launches and commercial priorities.\nRepresent e‑commerce and digital in cross‑functional forums, clearly communicating performance, opportunities and risks.Team Leadership\n\nLine‑manage, coach and develop one direct report - fostering a culture of continuous learning, ownership and excellence.\nStrengthen digital capability across the wider team through knowledge sharing and best practice guidance.What We're Looking For\n\n10+ years' experience in consumer/FMCG marketing\n 7+ years in digital marketing, with significant experience in Amazon retail media\n Expert knowledge of AMS, DSP, PPC, SEM, retail media and e‑commerce marketing\n Strong understanding of SEO, PDP optimisation, A+ content and taxonomy\n Hands‑on experience with Vendor Central\n Proven success managing external digital or Amazon agencies\n Strong communication skills and experience partnering with senior stakeholders\n Commercial, data‑driven mindset with strong analytical capability\n Experience leading or coaching team membersReady to Make an Impact?\n\nIf you're a digital marketing expert with strong Amazon experience and a passion for driving e‑commerce growth, we'd love to hear from you.\n\nApply today or reach out for a confidential conversation.\n\nShould you require any support or assistance, please contact your local Gi Group office.\n\nGi Group Holdings Recruitment Limited are proud founding members of Menopause in business, corperate members for Neurodiversity in business, Disability Confident committed members, Gold status for the Armed Forces Covenant, Bronze trail blazers for Racial Equality matters and Age Freindly Employer pledge members. \n\nGi Group Holdings Recruitment Limited group of companies includes Gi Recruitment Limited, Draefern Limited, Gi Group Recruitment Ltd, INTOO (UK) Limited, Marks Sattin (UK) Limited, TACK TMI UK Limited, Grafton Professional Staffing Limited, Encore Personnel Services, Gi Group Ireland Limited and Kelly Services (UK) Ltd. Gi Group Ireland Limited are acting as an Employment Agency in relation to this role.\n\nWe are committed to protecting the privacy of all our candidates and clients. If you choose to apply, your information will be processed in accordance with the Gi Group Privacy Statement. To view a copy and to help you understand how we collect, use and process your personal data please visit the Privacy page on our Gi Group website. \n\n__PRESENT