Google Tag Manager (GTM) Specialist
2 days ago
Manchester
Manchester, United Kingdom - £325/day - Inside IR35 Contract Reference: JS Industry: IT & Telecommunications Contact: Recruitment Team About Scrumconnect Consulting Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office. Role Summary We're seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration & Communication Services (C&CS). You'll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You'll collaborate with a Senior Performance Analyst and a multidisciplinary team. What you'll do * Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking. * Data layer & taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance. * Consent & privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards. * Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control. * GA4 & BigQuery: ensure high-fidelity event collection, parameters, and user properties; validate exports to BigQuery for downstream analysis. * Debugging & QA: use Preview/Debugger, tag audits, and monitoring to detect regressions; create automated checks where feasible. * Stakeholder enablement: translate business questions into trackable events and KPIs; create clear implementation guides and runbooks. * Reporting enablement: collaborate on Looker Studio/Power BI dashboards by ensuring clean, trustworthy tracking inputs. * Performance & reliability: minimise tag bloat, resolve conflicts, and optimise loading strategies. * Change management: manage releases via versioning, environments, and rollback plans; integrate with agile delivery. Essential skills & experience * 4-6+ years in GTM/GTM Server Side and GA4 implementation (web and/or app). * Strong data layer design, event modelling, and taxonomy governance. * Hands-on with Consent Mode v2, CMP integrations, PII controls, and privacy-by-design. * Comfortable with BigQuery (schemas, QA, basic SQL for validation). * Proficient in Looker Studio (for validation/health views; storytelling a plus). * Solid debugging across environments; familiarity with browser dev tools & network requests. * Clear communicator; can turn business needs into measurable tracking plans. * Experience working in agile, with version control and change management for tags. Desirable * Server Side GTM in production (GA4, Ads, custom endpoints). * Power BI and/or Azure Data Services exposure. * Public-sector or large-scale internal service experience. * Basic JavaScript/TypeScript for custom templates and tag logic. * Understanding of accessibility implications for tagging and measurement. Compliance & standards * Adheres to digital service standards, accessibility principles, and data governance. * Ensures tagging does not degrade user experience or expose sensitive data. Contract & logistics * Day rate: £325/day Inside IR35 * Location: Manchester (hybrid options considered) * Duration: Contract, with potential extension * Clearance: BPSS/SC welcome; sponsorship can be supported where applicable.