Marketing Specialist, Northeast
21 days ago
Boston
Job DescriptionDescription: At Vibram, we’re about pushing boundaries and unlocking potential. We value curiosity, creativity, imagination, and a strong drive to make things better. We thrive on change, diversity, and bold thinking. We're looking for achievers, innovators, and forward-thinkers ready to make an impact. Bring your unique skills and passion to a dynamic, constantly evolving environment. Join us and help shape what’s next. We’re looking for a dynamic and running community-focused Marketing Specialist to represent Vibram in the Northeast region. Based at the Vibram Connection Lab in Boston—a hybrid space for design, events, and innovation—you’ll serve as a critical link between our brand and the local running community, retail partners, and the broader footwear industry. What You’ll Do Retail & Brand Engagement • Lead retail training sessions, brand clinics, and consumer events to build Vibram brand awareness in the running marketplace., • Serve as a brand ambassador, educating consumers, retailers, and partners on Vibram products, technologies, and sustainability initiatives., • Partner with retail accounts to support in-store promotions, merchandising, and activation plans that drive sell-through., • Monitor the regional retail landscape, providing regular market insights to the broader marketing team., • Execute merchandising strategies and manage point-of-purchase materials at retail locations. Vibram Connection Lab Programming, • Plan and manage events, trainings, partner visits, and workshops at the Vibram Connection Lab., • Oversee the local events calendar and communicate updates to internal teams., • Engage with Boston’s creative community and local footwear professionals by attending networking events and building partnerships., • Collaborate with local organizations to co-create innovative programs that foster brand connection., • Work closely with the internal marketing team to promote events via social media, email, and print materials. Regional Event Leadership, • Act as Vibram’s local face in the Boston area, leading grassroots marketing and running community outreach efforts., • Plan and execute regional running community events that deliver high-impact brand visibility., • Manage event logistics, vendor relationships, local event budgets, and post-event reporting., • Hybrid work environment: 3–4 days onsite at the Vibram Connection Lab, 1–2 days remote (subject to change)., • Frequent local travel within the Northeast, with occasional national travel (up to 30%)., • Evening and weekend event work as needed., • Must be able to lift and move items up to 40 lbs during event setups., • Collaborative cross-functional work with marketing, vendors, and retail partners.Requirements:, • Minimum of 3 years' experience in retail, event planning, or marketing, preferably in running industry., • Bachelor’s degree in Marketing, Communications, or a related field (preferred)., • Outdoor sports enthusiast with experience and enjoyment in activities such as trail and road running., • Strong public speaking and presentation skills with a training-oriented mindset., • Passion for community engagement and creating memorable brand experiences., • Excellent time management, attention to detail, and problem-solving skills., • Proficiency in Microsoft Office (Word, Excel, Outlook) and basic project management tools. Vibram is a dynamic, growth-focused company seeking team members who are ready to grow alongside us. We offer a competitive total rewards package, a relaxed and collaborative work environment, and an energizing culture that supports continuous learning and professional development. Vibram is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.