Brand Sports Collaborations & Events Manager
7 days ago
Torrance
🎀 Welcome to Sanrio! 🎀 Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection. Hello Kitty is heading to the ballpark, the arena, the pitch, and beyond. ⚾🏀⚽🏒🏈 Sanrio North America is looking for a Brand Sports Collaborations & Events Manager to lead the planning and execution of Sanrio’s growing portfolio of sports collaborations across major professional leagues, including MLB, NBA, NHL, MLS, and NFL. This role sits within the Brand Development team and serves as the central owner of Sanrio’s sports collaborations—bringing Hello Kitty and friends to life through unforgettable game-day moments, fan experiences, and collaborative storytelling. This is experiential marketing, not traditional sponsorship. 🎯 What You’ll Do 🏟️ Sports Collaborations & Event Execution • Own end-to-end execution of Sanrio sports collaborations, including themed game nights, in-venue activations, and fan experiences, • Serve as the primary point of contact for league and team marketing partners, • Act as the central project lead, aligning Brand, Creative, Content, Social, PR, Influencer, Licensing, and Character Appearance teams, • Build and manage detailed project plans, timelines, and run-of-show documents, • Lead cross-functional working sessions, status updates, and post-event recaps, • Partner with Creative, Content, PR, and Social teams to develop integrated storytelling before, during, and after each event, • Coordinate on-site content capture and character appearances to maximize moments across owned and earned channels, • Partner closely with Licensing to align merchandise programs, promotional items, and concessions with each collaboration, • Lead sourcing and oversight of external vendors, event production agencies, and on-site support teams, • Manage scopes of work, timelines, and budgets to deliver best-in-class execution, • Build scalable processes, playbooks, and toolkits for repeatable sports collaborations, • Track performance metrics, fan engagement, and partner feedback, • Build strong, long-term relationships with leagues and teams rooted in creative collaboration, • Represent Sanrio as a brand ambassador, ensuring thoughtful and consistent brand representation across all partnerships 🌟 Why This Role Is Special • You’ll own iconic sports moments, not just manage decks, • You’ll work across major leagues and marquee events, • You’ll shape how a global brand shows up for fans in real life, • You’ll blend experiential marketing and sports culture in one role If you’re energized by live events, love cross-functional leadership, and want to bring a beloved global brand into the heart of sports fandom—we’d love to meet you. 💖⚾ 📚🤝✨What do YOU bring to the table (AKA: Requirements, Skills & Attributes:) ✅ Required • 4–6 years of experience in sports marketing, brand collaborations, experiential marketing, or live events, • Proven track record executing large-scale, multi-market events or brand activations from concept to on-site delivery, • Strong project management skills with the ability to lead cross-functional teams and manage multiple initiatives simultaneously, • Excellent communication and relationship-building skills with both internal stakeholders and external partners, • Willingness to travel as needed to support live events and on-site execution 🌟 Preferred (Nice to Have, Not a Must) • Experience working directly with professional sports teams or leagues, • Background in entertainment, lifestyle, or consumer brands, • Experience managing external vendors, agencies, or event production partners, • Familiarity with merchandise programs, promotional items, or fan-facing activation, • Background in entertainment, lifestyle, or consumer brands, • Experience managing external vendors, agencies, or event production partners, • Familiarity with merchandise programs, promotional items, or fan-facing activations 🎯 Bonus Points If You… • Thrive in fast-moving, high-visibility environments, • Consider yourself to be personality PLUS, love live events, and don’t panic when timelines shift, • Can balance creative ambition with operational discipline, • Understand that the fan experience is the brand 👉 Apply now and help bring Hello Kitty to the game. 🌈 Additional Details This is a hybrid position, requiring on-site presence 2–3 days per week at our Torrance, CA office. You must already be living in Southern California; out-of-state candidates will not be considered. *Candidates must have reliable transportation🚗. Benefits: • 401(k), • 401(k) matching, • Dental insurance, • Employee assistance program, • Employee discount at Sanrio.com, • Flexible schedule, • Flexible spending account, • 100% Paid Health insurance, • Life insurance, • Paid time off, • Parental leave, • Tuition reimbursement, • Vision insurance Salary: $100,000-$110,000 per year