Paid Media Manager
hace 2 días
Syracuse
About Summit Chase Summit Chase is a performance media agency specializing in paid media, attribution and measurement, and full-funnel growth strategy. We work primarily with B2B, SaaS, technology, and professional services companies, connecting media strategy, execution, and measurement to drive qualified pipeline and revenue rather than focusing solely on platform metrics. Built by senior paid media specialists, we combine hands-on channel expertise with strong technical measurement, strategic guidance, and a focus on making better long-term performance decisions for our clients. Role Overview The Paid Media Manager is responsible for owning the day-to-day relationship, strategy, communication, and overall success of a portfolio of Summit Chase clients. This is not a traditional Paid Media management role focused primarily on communication and project coordination. Paid Media Managers are expected to understand paid media deeply enough to guide strategy, evaluate performance, identify opportunities and risks, and ensure the work being delivered meets Summit Chase standards. You will be driving strategy and doing in-platform work. While client ownership is the primary responsibility, Paid Media Managers may also contribute in secondary roles based on their strengths, client needs, and company priorities. This can include hands-on paid media support, QA, research, reporting, conversion strategy, creative strategy, internal process development, sales support, training, or special projects. Core Responsibilities Client Ownership & Communication • Serve as the primary strategic point of contact for assigned clients, • Build strong client relationships through responsive, clear, thoughtful communication, • Lead recurring client calls and ensure conversations are focused on business outcomes, performance, strategy, and next steps, • Provide clients with context and recommendations, not simply platform data, • Proactively identify questions, risks, opportunities, and areas requiring additional investigation, • Manage difficult client conversations with confidence, professionalism, and appropriate internal escalation, • Understand each client's business model, goals, sales process, target audience, and broader marketing environment, • Ensure clients understand not only what we are doing to drive performance, but why Paid Media Strategy • Own the overall paid media strategy for assigned accounts in partnership with channel specialists and other team members, • Translate business objectives into clear media strategies, testing plans, budgets, and priorities, • Evaluate performance across platforms including Google Ads, Meta, LinkedIn, and other relevant channels, • Identify meaningful performance trends and distinguish between normal platform volatility and issues requiring action, • Develop recommendations around targeting, campaign structure, creative strategy, landing pages for paid media, conversion strategy, budget allocation, and testing frameworks, • Consider the full customer journey rather than evaluating platforms solely on last-click or platform-reported performance, • Ensure media recommendations remain grounded in business outcomes rather than vanity metrics Performance Analysis & Reporting • Review account performance regularly and understand the story behind the data, • Turn complex performance information into clear, actionable client insights, • Identify what is working, what is not working, why performance may be changing, and what should happen next, • Partner with analytics, conversion, and technical resources when deeper investigation is required, • Contribute to QBRs, performance reviews, forecasts, presentations, and strategic planning, • Maintain an understanding of pacing, spend, lead volume, pipeline, revenue, and other relevant business metrics Quality Assurance • Maintain a high standard of accuracy across assigned accounts, • Review campaign launches, optimizations, tracking, budgets, targeting, creative, and other account changes as appropriate, • Ensure recommendations and client-facing materials have been reviewed for strategic and technical accuracy, • Identify potential tracking, attribution, or measurement issues and coordinate with the appropriate resources to investigate them, • Help reinforce Summit Chase QA processes and identify opportunities to improve them Cross-Functional Collaboration • Work closely with conversion engineers, creative teams, analytics resources, leadership, and other Paid Media Managers, • Clearly communicate client priorities and provide the context teammates need to make good decisions, • Bring the right internal resources into conversations when specialized expertise is needed, • Balance the needs of individual clients with team capacity, company priorities, and the long-term health of the client relationship Preferred Experience Experience in one or more of the following is especially valuable: • Client-Facing Agency Account Management, • In-Platform Ads Management, • B2B or lead-generation marketing, • Budget forecasting and media planning, • Client presentations and QBRs, • Google Ads, • Microsoft Ads, • Meta Ads, • LinkedIn Ads, • Reddit Ads, • X / Twitter Ads, • ChatGPT / OpenAI Ads, • GA4 and Google Tag Manager, • HubSpot or other CRM platforms Qualifications • Minimum of 5 years of client-facing account management and platform experience within a digital marketing or advertising agency, • Strong working knowledge of the major digital advertising platforms, with the ability to understand performance across multiple channels, • Hands-on, in-platform, campaign management and optimization experience, • Ability to analyze performance data and translate it into meaningful client recommendations, • Very strong written and verbal client communication skills, • Comfortable leading meetings and presenting strategy or performance findings, • Strong attention to detail and commitment to accurate work, • Ability to manage multiple clients, deadlines, and competing priorities, • Strong judgment and ability to operate independently while knowing when collaboration or escalation is appropriate, • Curiosity and willingness to investigate unfamiliar problems rather than relying on surface-level answers, • Audience and targeting research, • Keyword and search query analysis, • Development of client presentations, QBRs, and strategic recommendations Secondary Responsibilities • Paid media account audits, • Creative strategy and creative performance analysis, • Internal QA and account reviews Other Ideal Knowledge & Experience These areas are not required, but would be advantageous for success in the role: • Programmatic, CCTV and Audio Ads, OOH, • Landing page, CRO, or user journey recommendations, • Creation or improvement of internal processes, templates, documentation, and training materials, • Training and mentorship of junior team members, • Supporting new business pitches, audits, and sales conversations, • Researching new advertising platforms, tools, tactics, or industry changes, • Conversion tracking and attribution What Success Looks Like A successful Paid Media Manager: • Confidently leads discussions, guides the conversation, keeps meetings focused, and serves as the primary point of contact and lead on client calls, • Understands their clients' businesses, not just their ad accounts, • Comes to conversations with a point of view and clear recommendations, • Identifies potential problems before the client identifies them, • Can explain complicated paid media concepts simply and confidently, • Knows when to make a decision independently and when to involve a specialist or leadership, • Maintains strong organizational control across multiple clients and priorities, • Produces work that is thoughtful, accurate, and strategically grounded, • Builds trust through competence, responsiveness, and follow-through, • Contributes beyond their immediate accounts when their expertise can help the broader team, • Proactively identify opportunities to expand into additional platforms, campaign types, audiences, formats, or stages of the funnel when supported by client goals and performance data, • Present expansion and testing recommendations in a way that connects the opportunity to the client's broader business objectives Compensation and Benefits • Up to $120k OTE, • Quarterly Performance Bonus, • Medical Insurance, Dental Insurance, and Vision Insurance, • Unlimited PTO, • Paid Parental 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