Media Marketing Communications Manager
hace 11 días
Poughkeepsie
Job Description Hudson River Housing improves lives and communities through housing with compassion and development with vision. We are dedicated to building strong, sustainable communities by developing and preserving quality affordable housing and helping families and individuals obtain and maintain housing through education, advocacy, and support services. We are a committed group of people from all backgrounds who care deeply about our community and want to make it a better place. Position: Marketing, Communications & Media Manager General Description: The Marketing, Communications, & Media Manager designs and executes HRH's multi-channel communication strategy across websites, social media, search engines, and printed materials. This role ensures all public-facing content is accurate, timely, and aligned with the organizational brand. A central focus is gathering and producing impact stories to drive digital engagement, build a loyal social media following, and directly support fundraising and community initiatives. Principal Duties: General • Support in the preparation and distribution of org-wide communications materials, including the annual report and other impact reporting., • Work with Fundraising and Events Coordinator, Director of RD to develop strategies to increase community and industry awareness of the organization and its mission through the development and implementation of a communications plan that will guide paid and non-paid media. Content Creation & Brand Strategy • Omnichannel Management: Create, curate, and manage high-quality content for the website, social media networks, search engine campaigns, and printed collateral., • Brand Stewardship: Ensure all public-facing materials maintain a consistent, accurate, and professional organizational voice., • Impact Storytelling: Gather, write, and produce compelling impact stories that highlight the core mission of HRH to increase community interest and engagement. Collaboration & Cross-Functional Support • Fundraising Alignment: Partner closely with the Fundraising and Events Manager to leverage impact stories for donor engagement, campaign assets, and fundraising initiatives., • Community Engagement: Coordinate with the Community Development Manager to build narratives that support local outreach and foster deep public connection., • Executive Strategy: Collaborate directly with the Director of Resource Development and Communications to build overarching strategic plans and streamline both internal and external organizational communications. Analytics, Insights & Market Research • Data Monitoring: Track, monitor, and analyze website traffic, social media metrics, and overall campaign analytics., • Strategic Optimization: Use key performance metrics to evaluate what drives engagement and adapt marketing strategies based on data insights., • Market Analysis: Conduct regular market research to analyze industry trends, competitor/peer behavior, and target audience demographics to uncover new growth opportunities. Media Marketing • Newsletter: Prepare and send a monthly newsletter highlighting program successes, upcoming events, and ways to get involved. Social Media • Lead the creation of impactful digital content that aligns with HRH’s brand guidelines, • Promotes resource development goals., • Create and manage social media calendars and front-facing content for campaigns, donor spotlights, and organizational storytelling., • Develop & implement a Monthly Content Calendar with themes: Impact Stories, Program Spotlights, Advocacy or Policy Update, Donor or Partner Recognition., • Serve as point of contact for inquires that come through our social media., • Work collaboratively with Fundraising and Events Manager to promote Fundraising campaigns on social media, print materials, email, and website. Website • Oversee website development activities including regular updating and general monitoring of content., • Ensure website information is always up to date, • Serve as point of contact for inquires that come through our website, • Update website content as needed. Photography/Videography • Lead internal interview projects to gather compelling success stories and testimonials that can be used in donor outreach and sponsorship proposals., • Generate five success stories, including photo/video content, and story narrative, on a quarterly basis, ensuring all client and staff consent information is collected and filed., • Function as in-house agency photographer, being present at agency events, donation drives/check acceptances, fundraising events, and more for the purpose of taking pictures that support HRH’s mission and values. Print Marketing Materials • Lead the creation of impactful print content that aligns with HRH’s brand guidelines and promotes resource development goals, including but not limited to program and agency brochures, outreach materials, flyers/posters, poster boards, etc., • Proactively communicate with Program managers and staff to create marketing materials for programs and events as needed, • Update materials as needed/requested. Event Coordination & Community Engagement • Assist Fundraising and Events Manager with logistical support and coordination for Hudson River Housing’s annual fundraising events, including planning, promotion, and execution., • Assist, when needed, with attending other fundraising, community, and outreach events to support HRH’s resource development goals and community engagement initiatives. Collaboration & Team Support • Attend cross-departmental meetings determined by the Director to stay updated on current happenings of the agency and make recommendations if necessary., • Utilize task tracking tools to meet deadlines and articulate progress of other on-going projects., • Assist with other HRH and Department projects assigned., • Attend regularly scheduled meetings with supervisor and RD Team., • Proactively communicate about prospective issues meeting deadlines, roadblocks when working on projects, etc. to avoid late submissions/miscommunication., • Foster positive working relationships with HRH staff, attend meetings, visit sites, and participate in agency staff events., • Seek out opportunities to enhance job related learning and complete required training., • Provide Support to Director with departmental strategy and vision planning. Experience One to two years of social media management, graphic design, and/or marketing experience is required. Resource development experience related to grants and fundraising is a plus. Education BA/BS required or equivalent combination of education, training, and experience. BA/BFA in marketing, communications, or design, or equivalent combination of education, training, and demonstrated experience relevant to this position. Technical Skills: Proficiency in various social media platforms including Facebook and Instagram. Twitter and Tik-Tok. Proficiency with design and editing tools, including Canva, Adobe Illustrator, and Adobe Photoshop. Video editing software (Premiere Pro or Final Cut) are a bonus! Licensing/Certification Requirements: Valid driver’s license. Physical Demands: N/A Other: • Superior writing and organizational skills, high diligence, and strong written and verbal communication skills. Demonstrated foresight, initiative-taking planning, a high degree of flexibility, and the ability to multitask effectively under deadlines. Ability to work both independently with minimal supervision and collaboratively as a vital member of a team. Highly flexible, with a strong willingness to learn new concepts and an openness to constructive feedback. Proficiency with website content management systems (CMS), social media analytics tools, SEO/SEM strategies, and print production workflows. Proficiency in Microsoft Office applications (especially Word and Excel). Basic math skills for tracking metrics, budgets, and analytics data. Schedule & Work Environment • Hours: Generally, Monday through Friday, 8:30 am – 4:30 pm., • Flexibility: Occasional after-hours or weekend work required to meet critical project deadlines and support event needs., • Location: Primarily on-site, with the opportunity to occasionally work remotely with permission from the supervisor. Salary: $65,000 Location: 313 Mill Street, Poughkeepsie, NY 12601 Immediate Supervisor: Director of Resource Development & Communications Equity is a core value at Hudson River Housing. We believe in promoting a culture that decenters bias, celebrates difference, enhances equitable communication, and nurtures relationship building. It is important to us that community members have access to stable means of economic growth. We are continually committed to hiring from within our community including applicants with lived experience that can inform and strengthen our work. Hudson River Housing is dedicated to maintaining a work environment that is free from harassment and discrimination on the basis of age, race, creed, color, national origin (including ancestry), religion, gender or sex, gender identity or expression, sexual orientation, pregnancy (including childbirth and related medical conditions), alienage or citizenship status (unless required by law), disability, reproductive health decision making (including, but not limited to, the decision to use or access a particular drug, device, or medical service), marital status, partnership status, caregiver status, domestic violence victim status, familial status, military status, unemployment status, genetic information (including genetic characteristics), or any other protected status under federal, state, or local laws. Hudson River Housing is dedicated to the fulfillment of this policy with respect to all aspects of employment, including, but not limited to, recruiting, hiring, placement, transfer, training, promotion, compensation, termination, and all other terms, conditions, and privileges of employment.
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