Social Media Specialist
hace 13 días
Poughkeepsie
Job DescriptionDescription: Why Join Marshall+Sterling? As a 100% employee-owned company with roots dating back to 1864, Marshall+Sterling offers the strength of a time-tested organization and the energy of an ownership-driven culture. Guided by our mission to empower clients to predict, prepare for, and preempt risk, we are relentlessly focused on helping people and businesses protect what matters most — so they can move forward with confidence. Our vision of creating a future that’s safer and more secure drives everything we do. Innovation is not optional here — it's imperative. We constantly seek better, smarter ways to serve our clients and improve as a company. Collaboration is at our core, because we know we are stronger together — across teams, with our clients, and in the communities we serve. Our employee-owners are not only valued and empowered, but also directly invested in our collective success. At Marshall+Sterling, you’re not just joining a company — you’re joining an inclusive culture built on integrity, impact, and people-first values. Your ideas matter, your growth is prioritized, and your work helps shape a more secure future for all. This role will be based in either our Poughkeepsie or Yorktown office, with the potential to work in a hybrid capacity. We’re looking for a creative and detail-oriented Social Media Specialist to join our Marketing team! In this role, you’ll help shape how Marshall+Sterling shows up online — telling our story, celebrating our people, and connecting with the communities we serve. From crafting standout content to analyzing what drives engagement, you’ll play a key role in strengthening our brand presence across every platform. If you’re passionate about storytelling, collaboration, and bringing fresh ideas to the table, we’d love to hear from you. Responsibilities: • Lead the day-to-day management of our social media presence across LinkedIn, Facebook, Instagram, X, and emerging platforms — bringing Marshall+Sterling’s brand and values to life through fresh, creative content., • Plan, create, and schedule engaging posts, videos, and campaigns that drive awareness, connection, and growth within our communities., • Partner with marketing and internal teams to capture photos and highlight employee stories, community moments, and initiatives that reflect our culture of ownership., • Stay on top of social trends, hashtags, and industry conversations to keep our content current, authentic, and aligned with what audience's care about most., • Connect with followers and employee-owners through comments, messages, and shares to foster genuine engagement and two-way communication., • Monitor performance analytics to measure success, share insights, and recommend new ideas to strengthen our digital impact., • Maintain consistent brand voice, visual standards, and compliance across every platform — while embracing creativity and innovation in execution., • Take on additional projects and responsibilities as needed to support the marketing team and company initiatives.Requirements:, • Bachelor’s degree in marketing, communications, or related field, or equivalent work experience., • 2–4 years of managing social media platforms and creating social content on key platforms including Facebook, Instagram, LinkedIn, X, TikTok, • Strong writing, graphic design, photography, and video editing experience with an eye for detail and brand tone., • Familiarity with social media management, content creation, and listening and reporting tools and platforms including Meta Business Suite, LinkedIn Campaign Manager, Adobe Creative Cloud, Canva, HubSpot, GA4., • Knowledge of employee advocacy tools (e.g., GaggleAMP, EveryoneSocial), WordPress, Salesforce preferred. Compensation: $60,000-75,000, based on experience, education, and work location. Benefits: Comprehensive package including Medical, Dental, Vision, 401(k) with match, Generous Paid Time Off (PTO), thirteen paid holidays, company-paid life insurance for you and your dependents, employee assistance fund and programs, wellness perks, and more! Employee Stock Ownership Program As a 100% employee-owned company, Marshall+Sterling offers you the unique opportunity to build long-term wealth while growing your career. Here’s what makes our ESOP so valuable: • Long-Term Rewards: The value of your ESOP account grows over time, rewarding your commitment and contributions to the company’s success., • Collaborative & Engaged Culture: Employee ownership fosters a team-oriented environment where everyone has a stake in the company’s growth and success. MS24