EVENT SALES & SPONSORSHIP MANAGER
2 days ago
New Orleans
POSITION TITLE: EVENT SALES & SPONSORSHIP MANAGER DEPARTMENT: EVENT DEVELOPMENT ACCOUNTABLE TO: EVENT DEVELOPMENT & PRODUCTION EXECUTIVE STATUS: FULL-TIME, EXEMPT Primary Objective/Position Summary: Develop and execute a comprehensive sales strategy to engage local businesses in New Orleans & Company's community initiatives and events portfolio. This role is responsible for driving corporate registrations and partnerships across all business sizes, generating qualified sponsorship and exhibitor leads, and serving as a passionate ambassador for community engagement and corporate participation throughout the Greater New Orleans region. This is an exciting opportunity for a motivated sales professional who thrives on building relationships, opening new markets, and contributing to a movement that strengthens the New Orleans business and hospitality communities. The successful candidate will be instrumental in expanding New Orleans & Company's corporate partnerships and deepening local business involvement in community-focused programming. Major Areas of Accountability/Essential Duties: Primary: Community Games Company Registrations Design, develop, and execute a strategic sales campaign to reach annual goal of 75 companies, equating to approximately 4,500 individual participating athletes. Engage with New Orleans & Company's existing network of 1,100+ member companies as initial sales leads. Conduct additional cold call outreach to business categories not currently served by the membership program. Present registration packages to companies of all sizes, from small businesses (under 10 employees) to large corporations (500+ employees). Build and maintain a robust sales pipeline to achieve a Year One registration revenue goal of + $555,000. Secondary: Sponsorship & Exhibitor Lead Generation Identify and qualify potential sponsors and exhibitors for three Fit Fete events: o New Orleans Community Games o New Orleans Marathon o WELLNXT NOLA Health and Fitness Festival Schedule appointments and facilitate warm handoffs to the external Sponsorship Sales Team. Track and report lead generation activity and conversion metrics. Additional Opportunities: Other New Orleans & Company Commissionable Assets This position will have the exclusive opportunity to sell New Orleans & Company owned events, as created. Incremental membership sales, as part of event registrations, sponsorships, or partnerships under a separate commission structure. Outreach & Relationship Building Deliver compelling presentations to member organizations, including Chambers of Commerce, business associations, and industry groups. Attend local and regional B2B networking events, trade shows, and community gatherings to promote the Community Games and recruit participating businesses and organizations. Develop innovative outreach strategies to penetrate new markets and business sectors. Cultivate long-term relationships with HR directors, wellness coordinators, business owners, and community leaders. Recruit donors or sponsors to underwrite non-profit participation in the Games, including first responders, military, or non-profits. Reporting & Administration Maintain accurate records of all sales activity, leads, and client communications in CRM systems. Provide regular progress reports to the Event Development Department Collaborate with marketing and event teams to align messaging and promotional efforts. Education and/or Experience: Bachelor’s degree or equivalent from four-year college or university; and three to five years of proven success in sponsorship, ticket or B2B sales or related experience and/or training or equivalent combination of education and experience. Preferred Experience: · Experience in sports, events, fitness, or wellness industries. · Background in community engagement, corporate wellness, or economic development. · Established network within the New Orleans business community. · Experience working with companies of varying sizes, from startups to enterprise-level organizations. · Bilingual (English/Spanish) a plus. Knowledge, Skills & Abilities: Proficient in Microsoft Office suite or similar. Knowledge of spreadsheets and database programs, desired. Prior experience with a CRM or data management system a plus. Strong problem-solving abilities; initiative-taking. Ability to manage multiple objectives simultaneously and prioritize appropriately. Possess excellent communication and interpersonal skills including the ability to speak effectively before groups of customers, members, and/or employees of the organization. Ability to maintain confidentiality and manage sensitive information. Strong prospecting and cold calling abilities. Attention to detail with elevated level of accuracy and follow-through; self-motivated. Ability to work both independently and as part of a team. Physical, Mental & Environmental Demands: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the experience, knowledge, skill, and/or ability required. Reasonable accommodation may be made upon request to enable individuals with disabilities to perform the essential functions of the job. Position operates in several different environments, but predominantly in an office environment with prolonged periods of sitting or standing at a desk and working on a computer. Does not entail exposure to challenging or hazardous conditions. This position may require frequent weeknight and weekend assignments, often off-site, including occasional overnight stays. Ability to travel by airplane and operate a motor vehicle with access to reliable transportation and valid driver’s license. This role requires frequent regional travel. Other Duties: Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice and do not imply a contract of employment. Responsibility for Work of Others: None (0) ABOUT US: New Orleans & Company is the official destination sales and marketing organization for New Orleans’ tourism industry representing over 1,100 member companies in the city’s hospitality community. Founded in 1960, our mission is to inspire, promote and encourage travel to our city for the economic, social and community benefit of New Orleans and its people. Our vision is to ensure New Orleans remains the most remarkable, unique, and welcoming city in the world to live, work and visit. At New Orleans & Company our values are more than just words on a page. They guide everything we do; from the way we work with our members, partners, and communities to the experiences we create for our visitors. We believe in trust, building genuine relationships that foster long-term partnerships. We value authenticity, striving to be true to ourselves and our city in all that we do. We embrace innovation, constantly seeking new and better ways to serve our stakeholders and enhance the visitor experience. Collaboration is at our core, recognizing that we are stronger together. We champion inclusiveness, creating a welcoming and accessible destination for all. Finally, we strive for excellence in all that we do, holding ourselves accountable to the highest standards of performance and service. These values define us and guide us, helping us to fulfill our vision of making New Orleans the most remarkable, unique, and welcoming city in the world. New Orleans & Company is committed to providing equal employment opportunities to all employees and applicants for employment. We do not discriminate against any individual on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, or status as a covered veteran, in accordance with applicable federal, state, and local laws. We comply with all state and local laws governing non-discrimination in employment in every location where we have facilities. This policy applies to all aspects of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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