VP, Data Analytics, Research & Insights
19 hours ago
Montvale
Job Description Position Overview: Health Monitor Network (HMN) is seeking a Vice President, Data Analytics, Research & Insights to run a focused, practical insights and measurement function. This role is accountable for demonstrating performance, impact, and effectiveness of HMN’s digital and point-of-care solutions, supporting client decision-making, and elevating the quality and consistency of analytics and reporting across the organization. Success is defined by clarity of thinking, strong vendor orchestration, crisp storytelling, and disciplined execution. Core Responsibilities: 1. ROI Measurement and Client Value Storytelling • Own the partnership with third-party measurement providers like IQVIA, Symphony, Crossix etc., to conduct ROI and effectiveness studies., • Translate study outputs into clear, credible, and compelling value stories for clients, sales teams, and executives., • Ensure insights are framed around client objectives, decision points, and business impact rather than methodology., • Support sales pitches, renewals, and QBRs with defensible performance narratives. 2. Digital Analytics, Insights, and Reporting Leadership • Own HMN’s digital analytics and reporting function across screen, print, and digital products., • Establish clear standards for metrics, dashboards, reporting templates, and insight delivery., • Ensure consistency, quality, and timeliness of reporting across clients and campaigns., • Coach and mentor the analytics and reporting team, raising the bar on analytical thinking and communication., • Partner with Product, Sales, and Technology to improve how data is captured, interpreted, and operationalized. 3. Targeted Market Research to Support Point of Care Initiatives • Lead fast, fit-for-purpose market research efforts to answer specific business questions and justify proof-of-concept investments., • Determine when research is needed, what level of rigor is appropriate, and how to balance speed, cost, and insight., • Manage external research vendors, panels, and tools as needed., • Synthesize findings into concise recommendations that inform go-forward decisions. Qualifications: • 12+ years of experience in in analytics, research, insights, or measurement roles within healthcare, pharma, media, and an agency environment., • Hands-on experience working with third-party measurement partners such as IQVIA, Symphony, Crossix, or similar., • Strong understanding of digital and point-of-care measurement, performance metrics, and campaign reporting., • Demonstrated ability to translate data and research into clear, persuasive business narratives., • Direct experience in building novel data, digital and analytics capabilities, and leading analytics in support of critical strategic decisions around product or campaign optimization., • Experience leading and developing small to mid-sized analytics or insights teams., • Comfort operating in ambiguity and prioritizing effort against business impact., • Bachelor’s degree required; advanced degree a plus but not required. Nice to Have • Exposure to MMM, attribution, or advanced statistical methods., • Experience supporting new product launches or proof-of-concept initiatives., • Background in both research and digital analytics environments. Success in the First 90 Days Looks Like • Clear ownership and operating rhythm established with IQVIA and other measurement partners., • A sharpened, client-ready ROI and performance narrative aligned to HMN’s point-of-care and digital offerings., • Assessment and standardization plan for analytics, reporting, and insight delivery across the team., • Early wins delivering concise, decision-oriented insights to support active client conversations and Point of Care initiatives.