Marketing Manager
8 days ago
Tampa
Job DescriptionDescription: Position Summary Bubble Down Car Wash is a fast-growing, multi-location express car wash brand on an exciting growth trajectory. We're looking for a Marketing Manager who is equal parts creative thinker and organized executor — someone who can own the day-to-day marketing activity that keeps our brand looking sharp, our locations on-point, and our customers engaged. Reporting directly to the Director of Growth Marketing, this role is highly execution-focused. You'll be the engine behind our content, campaigns, collateral, and on-site presence — ensuring everything we put in front of customers is on-brand, visually consistent, and driving results. You'll work across print, digital, social, SMS, and physical signage, with a strong emphasis on content creation and local marketing. What You'll Own Brand Consistency & On-Site Marketing: • Ensure all marketing creative — across digital, print, and physical — is visually consistent and aligned with Bubble Down brand standards., • Conduct regular audits of on-site signage across all locations to confirm materials are current, accurate, and on-brand., • Coordinate updates to location signage, menu boards, promotional displays, and other physical marketing touchpoints., • Maintain an organized, up-to-date library of brand assets, templates, and approved marketing materials accessible to the team. Print, Collateral & Sales Materials • Manage the production of marketing collateral including flyers, brochures, promotional materials, giveaways, and sales leave-behinds., • coordinate with vendors for printing, signage production, branded merchandise, and other physical materials — managing timelines, quantities, and quality., • Support the Community Engagement and Operations teams with the materials they need for events, partnerships, and activations., • Develop and maintain fleet program materials, sponsorship kits, and other B2B-facing sales assets. Social Media & Content Creation • Serve as the primary subject matter expert for Bubble Down's social media presence — owning content strategy, creation, scheduling, and community management., • Develop a consistent, engaging content calendar across platforms (Instagram, Facebook, TikTok, etc.) that reflects the brand's voice and drives awareness., • Create or direct the creation of photo, video, graphic, and copy assets for organic and paid social content., • Monitor social performance, engage with followers, and respond to comments and messages in a timely, on-brand manner. Digital Marketing & SMS Communications • Own and execute SMS marketing campaigns — building lists, drafting messaging, scheduling sends, and tracking performance., • Support email marketing initiatives including promotional campaigns, membership communications, and customer lifecycle messaging., • Assist with paid digital advertising efforts (social ads, Google, display) in coordination with the Director of Growth Marketing or external agency partners., • Maintain working knowledge of SEO best practices and support website content updates as needed. Campaign Performance & Reporting • Track and report on campaign performance across channels — social, SMS, email, digital, and print — providing regular updates to the Director of Growth Marketing., • Monitor key metrics including engagement rates, reach, click-through rates, membership sign-ups, and promotional redemptions., • Use performance data to make recommendations for optimization and future campaign strategy., • Manage relationships with external agency partners and vendors, ensuring deliverables are on time, on budget, and on brand.Requirements: What We're Looking For • 5–10 years of marketing experience with a strong emphasis on content creation, brand execution, and multi-channel campaigns., • Proven experience in both print/physical marketing and digital marketing — you're equally comfortable briefing a signage vendor and building a social content calendar., • Strong visual sensibility and the ability to provide clear, constructive creative direction even without designing yourself., • Experience managing or coordinating with external agencies, vendors, or creative partners is a strong plus., • Background in multi-location retail, QSR, car wash, fitness, or other consumer service environments is highly preferred., • Excellent project management skills — you can juggle multiple campaigns, deadlines, and vendors without losing track of the details., • Strong written communication skills with the ability to write compelling, on-brand copy across channels., • Comfortable working in a fast-paced, entrepreneurial environment where priorities can shift and ownership is expected. Nice to Haves • Experience marketing for multiple locations simultaneously., • Familiarity with CRM or marketing automation platforms (Zoho, OptSpot, etc.)., • Basic proficiency in Photoshop or Canva for light asset creation or editing., • Experience with membership or subscription-based marketing models., • Knowledge of local SEO and Google Business Profile management. Requirements • Valid driver's license and reliable transportation — you will be visiting locations regularly., • Professional presence and demeanor — you are a representative of the Bubble Down brand., • Proficiency in Microsoft Office / Google Workspace., • Experience with social media management and scheduling platforms., • Ability to work occasional evenings or weekends for events or location launches.