Marketing Field Event Coordinator
6 days ago
Blackwood
Job Description Marketing Field Event Coordinator JOB TITLE: Marketing Field Event Coordinator EMPLOYER: Transylvania Concrete Coatings DEPARTMENT: Office REPORTS TO: Sales & Business Development Manager EFFECTIVE DATE: March 2024. SUMMARY: Manage and execute field event marketing initiatives with a team in lead generation best practices for our office to exceed booked, issued, and sale’s targets. This will be achieved through event participation/sponsorship, partnerships, community outreach, related programs, and other outside networking. Will hire, train, create, and develop a Marketing Team to build brand awareness to generate sales leads in the local market through our partnerships. DUTIES AND RESPONSIBILITIES: • Develop and drive marketing initiatives to generate sales leads for sales representatives to follow up, • Recruit, Hire, Train, and develop an event marketing team and create accountability through established Marketer goals and KPIs, • Identify, schedule, and plan for the team of Marketers in assigned territories and events, • Responsible for budgeting and staffing within our affiliates, • Responsible for creating, ordering, and budgeting for all collateral inventory, • Responsible to work closely with the Sales Manager and their team to develop goals, develop KPI’s, brainstorm events, and collaborate on data from events, • Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market, • Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization, • Track and report metrics to evaluate performance and ROI of our partnerships and events, • Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events established KPIs, • Execute and manage onsite lead generation activities weekly in event participation, • Attend home shows, fairs, festivals, events, etc.… educating customers and scheduling appointments, • Develop localized partnerships to allow onsite staffed display for lead generation/sales activity, • Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence, • Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory, • Perform indoor work in a climate-controlled environment and outside work in varying temperatures and climates, • Perform other duties as assigned by supervisor/manager QUALIFICATIONS: • High School diploma or GED, • 2+ years' experience of successful lead generation and management positions in direct-to-consumer industries, • Strong recruiting and training skills, • Experience with budgeting and planning, • Experience and proven success in lead generation., • Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional, • Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization, • Self-starter with ability to manage and develop others in fast paced environments, • Ability to handle multiple priorities at one time, • Strong planning and organizational skills, including attention to detail, • Knowledge of current best practices and new strategies for field marketing, • Proficiency using Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, Teams), • Proficiency working with CRM’s, desired Market Sharpe, • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball", • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality, • Detail-oriented and can focus on the task at hand finding the most efficient and effective pathway to completion, • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection, • Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions, • Travel within the assigned territory as needed, • Evening and weekend availability/working nontraditional business hours, • Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events., • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status) DESIRED SKILLS: • Experience in lead generation for residential home improvement industry., • Leadership or supervisory experience in event marketing, retail, construction field, or home improvement industry. COMPETENCIES: * Problem Solving - Identifies and attempts to resolve problems in a timely manner; Works well in group problem solving situations. * Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Participates in meetings. * Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit. * Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values. * Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions. * Quality - Demonstrates accuracy and thoroughness; Monitors own work to ensure quality. * Adaptability - Adapts to changes in the work environment; Able to deal with frequent change, delays, or unexpected events. * Attendance/Punctuality - Is consistently at work and on time; Arrives at meetings and appointments on time. * Dependability - Follows instructions, responds to management direction; Commits to long hours of work when necessary to reach goals. PHYSICAL DEMANDS AND WORK ENVIRONMENT: * Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility. * Continually required to sit. * Continually required to talk or hear. * Frequently required to utilize hand and finger dexterity. * Continually utilize visual acuity to read technical information, and/or use a keyboard. * Continually required to spend many hours on computer.
Cleaning
Driver & Delivery
Kitchen Porter
Chef & Cook
Waiters
Construction & Trades
Security
Fast Food
Salon & Beauty
Office & Admin
Retail
Sales & Marketing
Warehouse
Customer Service
Host & Hostess
Barista
Entertainment
Accounting & Finance
Animal Care
Art, Media, Design
Bar Staff
Child Care
Education
Engineering
Events & Promotion
Fashion
Healthcare
Information Technology
Legal
Management
Manufacturing
Online Jobs
Science
Sports & Wellness
Writing & Editing
Other