Product Marketing Manager
2 days ago
La Mirada
Makita is a worldwide leader in the professional power tool industry. Over the past 100 years, we have built a reputation for using the finest raw materials, the most advanced manufacturing equipment, and the most rigorous quality testing in the industry. Headquartered in La Mirada, CA, Makita U.S.A., with offices in Reno, NV, Wilmer, TX, and Flowery Branch, GA, has brought Makita's best-in-class engineering advantage to professional power tool users in America since 1970. Job Summary: The Product Manager is responsible for developing and executing product strategy plans that deliver new innovative solutions, achieve sales objectives, and strategically position Makita USA in a leadership role. This position requires a thorough understanding of the market, competition, trades, end user’s needs, applications, business trends, channels of distribution, and product price positioning for their respective category. This individual will be a product leader working cross-functionally to deliver their category vision and strategy for Makita USA. Salary: $95,000 – $120,000 per year Essential Job Duties: Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. • Manage product development portfolio strategies to include new product development roadmaps and existing product portfolios to align with the company’s vision and objectives., • Understand product life cycles to create planning processes and timelines to develop new products., • Manage the overall product development process from ideation to processing the necessary steps and approvals to the implementation and product launch., • Thoroughly understands primary applications for all related products and accessories while understanding the current competitor’s product strengths, weaknesses, assortments, and marketing strategies., • Have complete knowledge and assessment of the market, both targeting users and dealer requirements, including current trends, size of the user segments, building code requirements, market opportunities, and geographical strengths to develop strategies to position and develop products that lead the market., • Establish and employ product innovation positioning with attribute planning that articulates the value proposition to our targeted users., • Lead/support cross-functional (research) development teams that may include engineering, sales, marketing, logistics, purchasing, outside research firms, and others to develop further new/refreshing products and promotional tactics., • Responsible for increasing category revenue and profit by developing new products, enhancing products/solutions, implementing promotional activity, and developing/creating sales aids to further build user awareness and brand energy., • Develop promotional strategies along with the marketing team for new and sustaining products that reinforce the Brand and value to both targeted users and dealers., • Monitor workflow, milestones, and processes to ensure timelines and deadlines are achieved., • Deliver product presentations to key customers, trade press, and attend required trade shows., • Determine annual forecasts and sales budgets for related product categories., • Strong time management, project management, and strategic planning skills while having a clear vision of the “big picture”., • Support the quality improvement process by working closely with the QC team by assisting at the field, service, and user levels. Skills Required: • Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments., • Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control., • Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings., • Teamwork - Exhibits objectivity and openness to others' views; Contributes to building a positive team spirit; Supports everyone's efforts to succeed., • Quality Management - Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness., • Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethics; Upholds organizational values., • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Develops realistic action plans., • Adaptability - Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events., • Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan., • Marketing experience, including advertising, copy development, working with graphic designers, etc., • Product management experience, including launching products, ideally in a related industry, such as construction or building products., • Strong familiarity with power tools, perhaps as a contractor or trades professional, or at a manufacturer or retailer of power tools. Supervisory Responsibility: This position does have supervisory responsibilities. Work Environment: This position will sometimes work in an open office setting that is quiet and fast-paced and fosters continuous learning while operating under high demand/volume. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Travel: 40% travel may be required for this position, which includes overnight stays in some cities where events are being held. Education and/or Experience Desired: • Bachelor’s Degree from a college or university, or equivalent professional institution., • Master’s degree in marketing, Business, or related discipline preferred., • We will also consider non-degreed candidates with significant and highly relevant experience., • 5+ years in product management or similar industry experience., • Previous experience with both retail and distribution channels is preferred. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. • Required to regularly use hands to finger, handle, or feel; reach with hands and arms; and talk or hear., • Required to regularly stand; walk; and stoop, bend, or reach above head., • Required to frequently sit., • May be required to occasionally lift, push, or pull up to 75 pounds., • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus., • Able to ascend and descend stairs., • Continuously reach out to sort miscellaneous items., • Physically & mentally able to work in an environment that may be subjected to strict deadlines and multiple projects., • May be subjected to working extended and/or irregular hours. Our Benefits Include: 🔹 Health & Wellness • Medical, Dental, and Vision insurance options after 30 days of employment, • Flexible spending accounts (FSA) & Health Savings Accounts (HSA), • Employee assistance program (EAP) for mental health and well-being, • Paid subscription to Headspace and 5 other members of your choice 💰 Financial Security • Competitive pay & performance-based incentives, • Company branded vehicle provided, • 401(k) retirement plan with company match, • Basic Term Life insurance is 100% company paid, • Long-term Disability Coverage 100% company paid, • Disability Coverage, • Voluntary Coverage: Critical illness, accidental, hospital indemnity, whole life, and supplemental life plans. ⏳Work-Life Balance • Paid time off (vacation, sick leave, and 13 paid holidays), • Employee discounts on Makita tools and accessories - because we know you love quality tools! Join Makita USA and power up your career with a company that values innovation, teamwork, and excellence! 📢 Explore Opportunities & Apply Today! Disclaimer: This description is based on management's assessment of the requirements and functions of the job as of the date this description was prepared. It is a general guideline for managers and employees, but it does not intend to be an exhaustive list of all of the elements of the job. Management reserves the right to modify the description at any time, or to vary the duties and responsibilities of the job on a temporary or indefinite basis to meet production, scheduling, or staffing needs. Equal Opportunity Statement: The Company is an equal opportunity employer and makes employment decisions based on merit. Company policy prohibits discrimination based on race, color, creed, sex, religion, marital status, age, gender, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, veteran status, military service, pregnancy, childbirth or related medical condition, genetic information, medical (including genetic characteristics or cancer diagnosis), actual or perceived sexual orientation, or any consideration protected by federal, state or local laws. All such discrimination is prohibited. Additionally, the Company will provide registered domestic partners with all rights and benefits as required by Law. The Genetic Information Nondiscrimination Act of 2008 (GINA) prohibits employers from requesting or requiring genetic information of an individual or a family member of the individual. The Company is committed to complying with all applicable laws and providing equal employment opportunities.