Senior Manager, Product Marketing
hace 4 días
New York
Job Description At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz. The Senior Manager of Product Marketing will be responsible for developing and executing the product marketing strategy at Factor. This includes leading go-to-market strategies for new product launches, identifying customer segments, refining value propositions, and optimizing product positioning. Working cross-functionally with the Product Strategy, Tech, Brand Creative, Pricing and Performance Marketing teams, this role will ensure alignment across the customer lifecycle, from acquisition to retention. The Senior Manager will report to the Associate Director of Product Marketing and will focus on both product marketing campaigns for customer acquisition and strategies to drive long-term customer retention to beat conversion forecasts and create incremental revenue for America’s #1 ready-to-eat meal delivery brand. Factor’s Mission: Factor takes the guesswork out of eating well with fresh, nutritious, delicious meals and snacks for busy lives. We believe that a well-balanced diet is key to achieving a sustainable and healthful lifestyle long term. Factor makes it easy with chef-prepared, dietitian-approved meals, ready to heat and eat in minutes. You will… • Own and execute the product marketing strategy for new product launches, focusing on customer segmentation, positioning, messaging, and campaign briefing., • Map out the user journey, gather insights, and identify customer needs to influence Product and Performance Marketing roadmaps., • Partner with cross-functional teams, including Product, CRM, Tech, Brand Creative, Analytics, UX Research, and Performance Marketing, to improve the user experience and drive conversions, engagement, and retention., • Be the Voice of the Customer for Factor, sharing insights and best practices to optimize conversion rates and long-term retention., • Collaborate with Tech and CRO teams to optimize the sign-up funnel and landing pages through A/B testing and direct marketing strategies., • Work with Product Strategy to refine customer segments and drive product development aligned with customer needs and wellness goals., • Ensure alignment across messaging and execution for acquisition and retention efforts, collaborating with teams such as Product, Tech, Pricing, and Performance Marketing., • Provide actionable insights to optimize ad campaigns, landing pages, and CRM segmentation, reducing CAC and improving CVR., • Monitor key metrics (CAC, CVR, CLV, Customer Value Added) and assess the effectiveness of product marketing campaigns, identifying areas for improvement., • Customer-focused: You are passionate about understanding customer needs and translating them into actionable insights that drive product marketing success., • Collaborative: You thrive in a cross-functional environment, building strong partnerships with Product, Tech, and Performance Marketing teams to drive alignment and execution., • Strategic: You know how to develop high-level strategies and guide execution, providing insights and clear briefings to ensure alignment across all marketing teams., • Analytical and data-driven: You excel at using data to drive decisions, analyzing metrics like CAC, CVR, CLV, and retention to continuously improve campaigns., • Results-oriented: You focus on outcomes and are committed to driving meaningful improvements in both acquisition and retention efforts., • 6+ years of experience in product marketing, with a focus on D2C/eCommerce/subscription models, • A deep understanding of customer behavior, market trends, and competitive landscapes to create successful go-to-market strategies and drive conversions, • Proven experience working with online and offline marketing channels, including but not limited to Paid Social, SEM, and Direct Mail, • A solid understanding of both qualitative and quantitative research methods to shape effective marketing strategies, Tech and CRO roadmaps, and Product Strategy, • Experience collaborating with and influencing cross-functional teams across different offices, including Tech, Product Strategy, and Performance Marketing, • Excellent communication and presentation skills., • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role, • Generous PTO, including sabbatical, and parental leave of up to 16 weeks, • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment, • Tuition reimbursement for continuing education (upon 2 years of service), • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_), • Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities. We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form. To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn. HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: